Best Email Marketing Software For Small Business

So in the past couple of months, I’ve tried pretty much every popular email marketing software out there. And in this Paragraph, I’m going to share my thoughts on each of them and tell you exactly which one is best for you.

So before we get into the article, I want to clarify that this article is not sponsored by any of these email marketing providers that we will be talking about today. Everything I’m writing is based on my own experience and own opinion. I’m going to be giving you the pros and cons of different email marketing softwares that I recommend. And specifically, we’re going to be looking at eight (8) different providers, including free and paid options.

1. ActiveCampaign
2. Constant Contact
3. Get Response
4. AWeber
5. ConvertKit
6. MailChimp
7. Mailer Lite
8. Sendin blue

So no matter what you choose, this article will show you step by step how to start using them for your small business. I’ll break this essay down into five things you should look for when deciding on your email marketing software. And I’m going to be giving you my overall thoughts at the end on which platform I would choose for what, so let’s now dive in and talk about the five things that you should look for when deciding on an email marketing software.

Let’s start with the most obvious one, which is price. Almost all email marketing providers are:

So-called SaaS companies.

Meaning they charge for their service monthly or yearly.

If you stop paying the monthly fee, you will lose access to their software. The amount you’ll have to pay normally depends on how many contacts you have on your email list. So the larger your email list is, the more you have to pay monthly or yearly.

The only exception to this pricing model is sendin blue. They charge based on how many emails you send out per month rather than how many contacts you have on your email list. So this provider might be interesting to you if you already have a large email list, but you send out relatively few emails. Five of these eight providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list. When you go over that contact limit, you will have to choose one of their paid plans next to that contact limit.

Most free plans also limit the number of features that you can use so that eventually, you will become a paying customer. However, in my opinion, there are some very attractive and capable free plans that you’ll be able to use for a very long time for your small business until you will have to upgrade and choose a paid plan. In my opinion, Metalite and MailChimp have the most attractive free plan on the market right now. You can use both of these free options to create signup forms, build landing pages and send out email broadcasts. Plus, Mailer lite is the only free option you can use to build entire email automation sequences, and MailChimp has the most attractive contact limit at 2000.

ActiveCampaign, Constant Contact, Get Response don’t have a free plan. What they’re offering is a free trial so that you can try out their software before choosing one of their paid plans. Constant Contact has the longest free trial period at a 60-day free trial followed by GetResponse with a 30 day free trial and Active campaign with a 14-day free trial. However, the 60 days free trial of Constant Contact is only available for people in the United States and Canada, so you will only get a 30 day free trial for everybody else. Now, comparing the prices side by side of these email marketing softwares is quite difficult because most of these providers have multiple plan tiers that are just hard to compare to each other.

Also Read: Backup Solutions for Office 365

So, for example, ActiveCampaign’s Cheapest Plan comes with their powerful email automation builder, but not with the landing page builder. In contrast, Get Response Cheapest Plan doesn’t include their automation builder but the landing page builder. So the attractiveness of each plan depends on what features you need. Nevertheless, here’s a comparison of the prices for each provider with an email list size of up to 2500 contacts on their lowest tier plan with a monthly payment option. Again, Sendin Blue has a different pricing model, so I chose the Light plan with a monthly sending limit of 10,000 emails. So this comparison should give you a good idea about how expensive those providers are compared to each other.

But again, the features that come with these plans vary between these different providers, so definitely check out the prices for yourself before deciding.

Read More: Best Email Marketing Software For Small Business