Australia Dietary Supplements Market Booms with Personalized Nutrition and Wellness Trends

Base Year 2024

Forecast Years 2025-2033

Historical Years 2019-2024

Market Size in 2024 USD 3.59 Billion

Market Forecast in 2033 USD 6.95 Billion

Market Growth Rate 2025-2033 7.62%

The Australia dietary supplements market is thriving, driven by a surge in health-conscious consumers and innovative approaches to personalized nutrition, according to IMARC Group’s latest report, “Australia Dietary Supplements Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033.” Valued at USD 3.59 billion in 2024, the market is poised for significant growth, with projections estimating a rise to USD 6.95 billion by 2033, exhibiting a growth rate (CAGR) of 7.62% during 2025-2033. .

How Personalized Nutrition is Reshaping Australia’s Supplement Market

Australia’s dietary supplements industry is undergoing a transformation, fueled by cutting-edge advancements and a focus on tailored health solutions:

• Customized Wellness Plans: Blackmores is leading the charge with DNA-based testing kits, empowering over 500,000 Australians to craft personalized vitamin regimens for energy, sleep, and overall vitality.

• Tech-Enhanced Health Tracking: Swisse’s mobile app, synced with wearables, provides real-time supplement recommendations, helping busy Aussies reduce nutritional deficiencies by up to 40% based on daily activity data.

• Innovative Ingredients: Startups like NourishMe are tapping into AI to create adaptogen and nootropic blends, with a 25% sales spike among millennials seeking stress relief and mental clarity.

• E-Commerce Growth: Platforms like iHerb Australia deliver 1.2 million customized subscription boxes annually, making premium supplements accessible and affordable for everyday consumers.

• Preventive Health Focus: Chemist Warehouse’s partnerships with pharmacies offer free health scans tied to supplement suggestions, supporting 2 million Australians in boosting immunity and joint health.

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Key Trends Driving Market Growth

Australia’s dietary supplements market is booming, thanks to national health initiatives like the Australian Dietary Guidelines, which promote nutrient-dense diets. The Therapeutic Goods Administration ensures top-notch quality, building consumer trust. Local production is also on the rise, with vitamin farms in Victoria and community fitness hubs in Sydney driving demand for protein powders and immunity boosters. These efforts are creating jobs and reducing reliance on imports while supporting the nation’s wellness goals.

The fitness craze is another big driver. With 8 million gym-goers and a 30% uptick in home workouts, brands are rolling out specialized products like BCAAs and electrolytes, backed by the Australian Institute of Sport. These supplements help athletes and casual fitness buffs alike cut recovery times by 20%, impacting retail and online coaching industries.

The aging population and focus on mental wellness are also fueling growth. With 4.2 million Australians over 65, demand for joint support and brain health supplements, like Nature’s Own omega-3 formulas, has surged by 35%. Vegan collagen alternatives are gaining traction among eco-conscious consumers, aligning with Australia’s sustainability push and supporting diverse applications from self-care to defense.

Market Segmentation

The report segments the Australia dietary supplements market as follows:

Product Type:

• Vitamin and Mineral Dietary Supplements

• Herbal Dietary Supplements

• Protein Dietary Supplements

• Others

Form:

• Tablets

• Capsules

• Powders

• Liquids

• Soft Gels

• Gel Caps

End User:

• Infant

• Children

• Adults

• Pregnant Women

• Old-Aged

Application:

• Additional Supplements

• Medicinal Supplements

• Sports Nutrition

Distribution Channel:

• Pharmacies and Drug Stores

• Supermarkets and Hypermarkets

• Online Channels

• Others

Regional Breakup:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent Developments in the Market

• January 2025: Abbott launched Ensure Complete, a meal-replacement shake with 28 vitamins and minerals, targeting 1 million Australians managing diabetes or muscle health, with 15% better adherence than competitors.

• March 2025: Woolworths expanded wellness aisles across 400 stores, stocking 500 new local supplement SKUs and boosting foot traffic by 20% with in-store dietitian consults.

• July 2025: Blackmores, in collaboration with CSIRO, introduced microbiome-focused probiotics using Australian-sourced strains, generating AUD 5 million in first-quarter sales amid growing gut health awareness.

Competitive Landscape

The report includes detailed profiles of key players shaping the competitive landscape of the Australia dietary supplements market, highlighting their strategies and contributions to industry growth.

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About IMARC Group

IMARC Group is a global management consulting firm dedicated to empowering changemakers with actionable insights. Our services include market assessments, feasibility studies, regulatory navigation, branding strategies, competitive benchmarking, pricing research, and more, helping businesses thrive in dynamic markets.

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