Alfalfa Market - South Africa Industry Analysis, Growth, Share, Size, Trends, and Forecast

The South Africa alfalfa market size was is anticipated to expand at a CAGR of 7.49% during the forecast period, 2021–2028. Growth of the market is attributed to limited land available for grazing animals and rising demand for roughage and forage from animal industries including poultry and dairy.

Alfalfa is also known as Medicago Sativa and Lucerne, cultivated as an important forage crop in various countries. It is commonly used for hay, gazing, silage, and as a cover crop and green manure. It is cultivated as forage for cattle, harvested as hay and also be converted into silage or grazed. It is used for feeding animals such as cattle, horses, goats, sheep and dairy cows as it is highly digestible fiber, has high protein content, diseases resistance, less susceptibility to extreme weather conditions, and high-yield.

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United Arab Emirates, Qatar, Saudi Arabia, Namibia, and Botswana are major importers of South African alfalfa. Alfalfa is mostly grown as a dry land crop under irrigated conditions and is cultivated on large-scale in Hopetown, Jankempdorp, Jacobsdal, and Douglas regions of South Africa. South African Lucerne is certified for the quality of lucerne depending on the amount of fiber and protein by National Lucerne Trust under the National Lucerne Trust’s new lucerne hay quality index.

Market Trends, Drivers, Restraints, and Opportunities

• Growing demand of hay for increasing milk production is expected to drive the alfalfa market during the forecast period.
• Rapid growth of the animal husbandry industry is key factor spurring the market in the coming years.
• Increasing demand for dairy products is estimated to fuel the market.
• High cost of alfalfa has led the manufacturers to find for replacement is estimated to impede the market growth.
• Competition of alfalfa with high value crops act as key factor that can hinder the market growth.
• Governments water changing restriction policies possess as major challenge that can restrict the market in the coming years.
• Rising demand for nutrient feed is anticipated to create lucrative opportunities for the market players.

Market Segment Insights:

The bales segment is projected to constitute a major market share

In terms of types, the South Africa alfalfa market is segmented into pellets, bales, and cubes. The bales segment is expected to hold a key share of the market in the coming years owing to easy transportability, availability in many sizes, and weights. Bales are the commonly used type in alfalfa with various specifications such as three string bales up to six string bales weighing up to half tons, two string bales, round bales with diameter weighing 500 to 100 kg, and square bales weighing 25 to 35 kg. Pellets and bales are packed with nutrients including calcium, high in fibers and are viable source of digestible protein which is beneficial for animals. High fiber content in alfalfa is ideal animal feed owing to the fibrous diet requirements of livestock.

The meat and dairy animal feed segment is projected to represent a large market share

Based on applications, the South Africa alfalfa market is bifurcated into horse feed, poultry feed, meat and dairy animal feed, and other applications. The meat and dairy animal feed segment is expected to account for a key share of the market during the forecast period due to rising demand for dairy products and processed meats as it is cost effective protein source. The demand for high-quality alfalfa is rising which is useful in increasing milk production in dairy cattle. Alfalfa helps in improving the lactation, reproduction, and growth of the livestock.

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Competitive Landscape

Key players competing in the South Africa alfalfa market include Hill Top Farmers, J and Sharp Holdings Pty Ltd., Alpha Alfa, Halmac Trading, and Alfalfa Monegros. Some of these players are focusing on several business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.

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