Affiliate Marketing

Affiliate Marketing Trends - What's Happening in the Marketplace

Affiliate marketing has become an integral part of many businesses’ marketing strategies, and even more so over the past several years as the internet continues to evolve and expand. If you are just getting started with affiliate marketing or have been doing it for some time, it can be confusing to keep up with all of the changes that are taking place in the affiliate market. As an online entrepreneur, it’s important to stay on top of what’s going on in your field so that you can take advantage of these opportunities and avoid any pitfalls that may come your way.

Why Affilate Marketing?

Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by their marketing efforts. It usually involves an individual, website, social media platform, search engine, online service provider, or some other entity that brings traffic to a different company’s products. Affiliates can use different kinds of marketing methods to bring visitors to their chosen company’s site. This can include paid advertising on search engines and other sites as well as ad networks.

How technology affects marketing

In recent years, marketing trends have changed drastically due to advances in technology. The new marketing landscape is one that relies heavily on search engine optimization (SEO), social media and conversion tracking. In order to stay relevant as a business owner, it’s important to keep up with these changes.

Understanding what needs to change in marketing

Affiliate marketing has evolved over time, and there are many ways to make money online now. New platforms and niches have emerged that make it easier than ever to reach an audience of thousands, get paid for blogging, promote affiliate offers through social media, develop mobile apps that pull revenue from advertising and in-app purchases—the possibilities are endless. And while there’s opportunity everywhere online (if you know where to look), we’ve seen a few specific trends emerging as more effective than others.

Where are we going with customer engagement?

While email marketing has been around for over 15 years, it wasn’t until recently that marketers started to focus on customer engagement through social media. But now, more and more companies are realizing that if you want to get noticed, you need to go where your customers are: social media. To help set your brand apart from everyone else out there on Facebook, Twitter and Pinterest, here are a few current affiliate marketing trends you should be aware of

Is personalization dead?

As mobile devices become even more widespread, you’d think that personalization would be at an all-time high. After all, tablets and smartphones can track everything a consumer does online and collect information based on where they live, what they do for a living, what they do in their spare time—even how old they are. So why is it that so many companies don’t take advantage of these opportunities? Is personalization dead?

Does mobile rule marketing?

Affiliate marketing started, of course, on PCs. It made sense that it did: This was where people were doing most of their online browsing and shopping anyway. As more and more commerce moved to mobile devices, though, it became clear that marketers needed to follow if they wanted to keep using affiliate links—the ones they’d grown accustomed to placing at will on their websites.

How content can be improved upon for better customer engagement

Content marketing is all about delivering value to your customers and prospects, whether that’s by publishing a whitepaper, a webinar or creating other types of content. It’s also about giving them information that helps drive sales. To be able to analyze what type of content people engage with most on social media platforms and through email newsletters, you need to look at how people are interacting with your content on these platforms.