A Simple Step by Step Guide to Rank Your Dental Website

Having a website that attracts customers is a great way to improve your business, but how can you make sure that new customers find you? Here is a step by step guide to help improve your dental website rankings.

What is Dental SEO?

Dental SEO (also known as Search Engine Optimization) is the process of improving your company ranking on search engines such as Google, Yahoo, or Bing. When customers search for a dentist near them, a good search engine ranking means that your website will show up at the top of the list. Ensuring the best SEO for a dentist will put your website at the top of the rankings.

So how do you get search engines and new customers to pay attention to your website? Here are some tips.

Know Your Clients

One of the basic building blocks of any kind of marketing is to know who your customers are. When you know who your customers are you can make sure your company is helping them solve a vital problem. It also means knowing what they are searching for and where they are looking. A customer looking for a children’s dentist will search for very different things than a customer looking for dentures.

Use Keywords

Keywords help search engines identify what websites will most accurately meet the user’s search criteria. Think of the words that you might use to search for your business. Think of the words and phrases, in all combinations that would be used most often to search for your business.

Take a look at the words your competitors are using and see if you can find alternative phrasing or add a local detail. Some examples of keywords for dental SEO might be:

• Cosmetic dentistry

• Family dentistry

• Dental Implants

Take Advantage of Local Listings

Be sure your website and company are listed in local directories. Google often uses these local sites to find local businesses close to where users are physically located. Use this to your advantage and be sure your dentistry site is featured in all local directories. Be sure your contact information is up to date and consistent in every listing.

Take Advantage of Customer Reviews

Encourage your customers to leave a comment or a review of your services. This can help improve your rankings and help you to build up customer confidence. Many new customers rely on reviews and rankings to help them find new dentists.

Encourage happy clients to leave a review after every appointment, or offer incentives such as discounts or a chance to win a prize or contest for each review. Many sites, such as Google make it easy for customers to leave a rating review and a comment. Even a bad review can be an opportunity to reach out to unhappy clients and solve an issue.

Use Social Media and Blog Posts

Another way to improve your dental website rankings is to publish content on social media or other blogs and websites. Be sure to post on high-quality reputable sites and link back to your website. This link building can take time and be a long process but will provide benefits in the long run.

Have A Secure Website

Search engines not only look at what is on your website, but they look at the security and how well it is maintained. A website that is down or having technical issues will not rank as high as one that is secure and properly maintained. If you need help with security, web development Canada services, and SEO ranking, talk to a high-quality SEO marketing firm.