A Complete Guide To Help You Boost Engagement In Corporate Events

Be it a corporate meeting, conference, or an event; fetching engagement even while sharing information has become the mandate to be successful.

The reason for this can be attributed to the shift in the behavior of the audience. They do not just want information, they are actively looking forward to an experience. Hence, the event organizers are prompted to not just share data, but also to open new doors to initiate interactions and fetch the attention of the users.

So, if you have been looking for ways in which you can boost audience engagement in your corporate events, read this blog till the end to have complete know-how.

1) Display Your Social Wall

Social media networks have become the wish-granting genie for brands. Businesses are able to turn their trust, engagement, sales, and revenue aspirations into reality by the influence that social media generates.

Leveraging this influence to attract audiences and keeping them hooked while conducting a corporate event can be a deal-maker.

Displaying UGC and branded content optimally via social walls will not only generate excitement in the minds of the event attendees but will also keep them hooked to the course of the event.

All that you need to do is; aggregate content created by your attendees/followers on social media platforms like Instagram, Facebook, Twitter, etc alongside branded content, with the help of social media aggregation tools like Taggbox Display. Moderate and customize the social wall as per your preference and display it on any screen of your event.

It is a smart and result-driven tactic to make your attendees feel appreciated and informed and engaged.

2) Take Polls To Initiate Interactions

Polling is one of the most amazing ways to keep the audience engaged. It turns one-way communication into two-way and easily fetched attention.

When you know your audience, you stand a chance to better understand their interests, needs, and goals. This helps in providing to them effectively. While on the part of the audience, they feel more valued and appreciated about their opinion and this will keep them hooked throughout the event.

Studies have shown that 81.8% of virtual event organizers use polls to increase interactions between brand and user.

Taking polls before and after the event can make you relevant and the no-show rate of your event reduces.

3) Set Up A Virtual Photo Booth

If you want to make your event fun and memorable, improving your attendees’ experience is the best bet. A virtual photo booth can attract your audience by giving them a space to be creative and engage with each other.

The organizers can customize their events by adding virtual backgrounds, compelling filters, templates, feature the brand’s logo on overlays, or showcase details of your sponsors.

By employing smart platforms, your guests can check out the live gallery to see the pictures created by other attendees and get inspired to click more.

A virtual photo booth, though cannot replace the vibe of a live conference, it can definitely intrigue your attendees.

4) Showcase Compelling Content

The content that gets showcased to the attendees, especially in a virtual setting should be captivating. Because if that isn’t the case then a very planned virtual event will also fetch limited attention of the audiences.

The content must be able to add value to the guests, raises their bar of knowledge or curiosity, and keeps them engaged throughout.

Leveraging content in a video format especially captivates and holds on to the attention, that is a reason why 61% of the marketers leverage them to initiate interactions.

5) Include Gamification

Gamification is a smart way to engage your virtual conference attendees as they will be excited to participate and compete against other attendees.

Lets face it, nobody likes to be bombarded with information, by including elements of fun like games, quizzes and contests, you will not only excite your audience but also keep them attentive.

Run a quiz around the virtual conference, ask questions to know if they are attentive or how well are they perceiving the information, incentivize them and see their engagement shoot up.

Over To You

Virtual conference though is not a new concept to take up, but audience engagement is the challenge that the organizers constantly struggle with.

The reason for this can be attributed to the fact that the behavior of the audience has changed drastically. They are more active and have a limited attention span, keeping them engaged is becoming rather difficult especially for important events like a virtual conference.

Leverage these 5 amazing tips to be able to fetch unmatched audience attention and engagement in your virtual conference.