8 Brilliant tips for growing your eCommerce business

Today is the era of online marketing and making money online. In case you are also planning to start making money online, you must set your eCommerce store. Without a doubt, it is a great way to get started in the era of making money online. Still, in case you want to produce sales, set up a store that exists, and eventually, you will learn how to market your store.

The one who operates a business should know the smart ways to boost eCommerce store sales. Given below are specific tactics that you can use while using them, you must analyze how and why each tactic works. By the end of the article, be sure that you will take your fledgling store and convert it into a powerhouse that generates great sales. Let us dive deep into these brilliant tips:

Get Mobile Commerce optimized

Mobile commerce is not an upcoming trend, it is the trend and here to stay for a very long period of time. It is always a good start to have a responsive website, but with a more proactive approach to improving your user experience by optimizing it for mobile commerce. From simple mobile payment to testing your mobile checkout design, mCommerce optimization is an ongoing process. Mobile adoption rates continue to rise; therefore, it will pay you off undoubtedly.

Build a post-purchase automation

Setting up post-purchase automation can be one of the most valuable points if you haven't used them earlier on your eCommerce website. It will assist you in upselling, collecting feedback, and help keep the customers coming back. You can use various marketing automation tools such as Active Campaign. These allow you to set up 'sequences' that will help nurture and upsell to customers based on their actions and behavior.

A large number of eCommerce sites opted for this and raised their revenue by 330%. The only thing that limits the scope of what you can achieve with post-purchase automation is your imagination. Right from sending a personalized email out to clients twelve months after their purchase so that you can cross-sell related products. It is a powerful tactic you can adopt to develop and improve your eCommerce business.

Use Facebook Exchange

Social media is, without a doubt, one of the most significant sources to reach your clients nowadays. Facebook Advertising is adequate for acquiring new customers and also for reactivating old ones. For eCommerce sites especially, Facebook Exchange helps decrease shopping cart abandonment. The Facebook exchange works by releasing a cookie on a client's computer the moment they visit certain pages on your site. Imagine a product being added to the shopping cart but not being purchased by the user. That is when a cookie is dropped on the client's computer, indicating Facebook to show an advertisement on their timeline, hence, compelling them to complete their order. When combined with standard Facebook Ads, this technique is potent.

Automate client’s special days and offer seasonal cash discounts

Some days are special for everyone; a simple birthday wish or an anniversary wish can make your whole day. Imagine how your customer will feel when your brand wishes them on their special days and offers a simple discount for them on that day. This technique will increase your loyalty of consumers and lifetime value, all just by setting up anniversary, birthday, and seasonal discount coupons. A marketing automation tool will help to set up sequences that send each customer a personalized message on their birthday. Some studies show that these discounts made the highest redemption rates and revenue per mailing. This alternative will make your customers happy and also fetch some excellent revenue for your business.

Raise SEO traffic by using content marketing

After testing various content formats, people found that producing 3,000-8,000 word content with high visuals was among the most high-performing content mediums. This also helps in increasing social engagement and encourages sales. When formed around specific product categories, eCommerce content marketing presents an excellent opportunity to get targeted traffic. For thousands of eCommerce businesses, it is one of the most extensive opportunities.

Fill in the biggest gaps in your conversion funnel

Any idea about where dormant clients are dropping out on your website? In case your answer is no, you need to use Google Analytics conversion tracking or a tool such as KISSmetrics. You must watch a visual representation of where the leaks in your website's conversion funnel are. Begin to research the reason for these leaks by using and analyzing this information. Start by surveying customers, commissioning user tests, and even watching a client use your site, and you start to identify the ideas for improving your site's areas that will ultimately help you in increasing the conversions. Repeat this process, and it will help enhance the user experience and increase the value of all other marketing activities by reducing customers' barriers to giving you money.

Be innovative

To find strategies that will attract new clients to your store, you have to think outside the box. Answer yourself questions like, when or how do you plan to transform your eCommerce business into a franchise opportunity? Does your business fit this model? Try and think in a unique way; you might find that yours can potentially be a wholesale distribution or a franchise. Find ways of selling, such as affiliate networking. Discovering more ways your business can make money is highly rewarding for your eCommerce store and business growth. Let your new mantra be "Market your store, and customers will eventually come." By using these strategies, you will grow your business.

Upgrade your eCommerce software

Sometimes all you need to do is take one step back to take two steps forward. Technology is changing rapidly, and it is vital to stay updated with technology. There is an upgrade of software every six months. It is of utmost importance that you keep in touch with these upgrades and consider implementing them in your business. In case your eCommerce software is outdated or hinders you from taking advantage of powerful techniques like automation and multichannel marketing, it is time to reconsider your backend software. People who changed have experienced the difference. After a 2-month dip in sales, some of the sites reached double the previously turning revenue. It was simply more accessible for people to get more value out of our CRM, implement automation sequences, and make rapid split testing changes.

At any point, your business is declining. To make sure of the fact that you are constantly growing, you must recognize who your consumers are. Your customers want you not to offer them and experiment with technology that can improve the overall experience but the process in which you do things. The better you know your audience, the more you will come up with unique angles for reaching your target audience.

Till now, this post might have given you at least a few ideas to reflect on and work on them. You can get started now and let your business fly.