7 Ways to Maximize Your Google Ads Campaign

Google Ads, formerly known as Google AdWords, is the largest digital advertising network. In fact, it’s the largest advertising network period. Even if your business doesn’t sell a product or service directly and instead offers a services contract or VAR agreement, you can benefit from running an effective Google Ads campaign.

Google Ads is best for businesses with a small budget since you only pay when someone clicks on your ad. The primary benefit of this type of advertising is that it’s fairly affordable. You can choose from several different types of ads to target specific audiences and monitor performance over time. Read on to discover seven ways to maximize your Google Ads campaign and get the most bang for your buck.

Set a budget and stick to it

Google Ads campaigns are cost-per-click (CPC) campaigns, so every time someone clicks on your ad, you have to pay. While you can set a maximum CPC to prevent your ads from getting too expensive, it’s best to set a realistic budget from the start. Running an ad campaign with a low or non-existent budget is a waste of time and money. When you don’t set a budget, you don’t know how much you’re spending for each click, so it’s difficult to determine if it’s worth the investment. You can still make use of the data if you don’t have a set budget. However, you’ll never know how much you could have spent had you set a budget. In order to help get started with your Google Ads Campaign we are offering a $500 Free Google Ads Credit to use any way you like!

Use Google’s free tools to monitor your ads

Google Ads comes with several tools that enable you to track your ad performance and improve over time. By monitoring your ads, you can optimize your spending and increase your click-through-rate. Google Analytics and the Ads Settings tab are two tools to check out. Google Analytics is the same tool you use to monitor your website traffic. The Ads Settings tab offers a wide variety of information regarding your ads, including click-through-rate, average cost-per-click, impressions, and ad spend. Google Trends also provides useful information on your ad performance. It shows you trending topics and keywords, along with related terms that might be of interest to your target audience. This information can help you come up with new ad ideas to boost your click-through-rate and ad spend.

Think about the intent of your ad

Google Ads uses bidding and targeting to determine which ads are shown to your audience. The system also takes the intent of your ad into consideration when determining where to show it. Your primary goal is to get your ad in front of the right people. The best way to do that is by thinking about the intent of the ad. What do you want the viewer to do after seeing the ad? Do you want them to click through to your website and make a purchase? If so, include a call-to-action in your ad that encourages visitors to click.

Create ad variations for different ad groups

When you first start out, you may want to create one ad for each ad group. However, once you have some experience with Google Ads under your belt, you can create ad variations for each ad group. Ad variations let you test different ad headlines, ad copy, and visuals to see which performs best. By creating multiple variations for each ad group, you can better determine which ad is most effective for each target group. You can then select the best performing ad for each ad group.

Add negative keywords

Negative keywords are phrases that you don’t want your ads to show up for. This may sound counterintuitive, but it’s important to add negative keywords to your campaign. Google Ads can show your ads to any phrase that someone searches, including those that you don’t want your ads to show up for. For example, if you’re running an ad for real estate, you don’t want your ad to show up for unrelated searches such as “used cars” or “auto repair.” You can add those phrases as negative keywords to prevent your ads from showing up for irrelevant searches.

Rotate ad copy for different ads

While you can create variations for your visual, you do not want to change your ad copy. Google Ads uses bid quantity to determine which ad to show first. The ad with the highest bid will show up first, but only for a few seconds before the ad with the second highest bid is displayed. By changing the ad copy for each ad, you give Google Ads more variety to choose from. Advertising is an ever-changing process. You might see results from one ad one day and see results from another ad the next day. Google Ads is a living and breathing entity, so you must keep up with the trends and changes in order to succeed. By changing the ad copy for your ads, you give yourself a better chance of outranking your competition.

Conclusion

The best way to maximize your Google Ads campaign is to set a budget, use Google’s free tools to monitor your ads, think about the intent of your ad, create ad variations for different ad groups, add negative keywords, rotate ad copy for different ads, and let your ads run long enough to generate sufficient data. With these strategies in place, you should be able to maximize your Google Ads budget and find the most cost-effective way to promote your business online. Link to Free Google ads Credit Below.