7 SEO-Friendly Content Writing Tips to Outrank Your Competition

You've heard it said a million times: content is king. But while everyone knows how important it is to have good content on their website, not everyone knows how to actually create great content—or worse yet, they think that "good" means simply having the most words possible on a page.

SEO Company Brisbane recommends that if you want your content writing efforts to succeed in today's competitive online environment, what matters most isn't simply the number of words you put into your posts but rather how well those words perform when viewed by search engines like Google.

This list won't tell you everything there is to know about creating SEO-friendly content (we'll save that for another post), but here are seven simple tips which will make sure your next blog post or article ranks higher than its competition:

7 SEO-Friendly Content Writing Tips:

1. Understand Search Engine Ranking Factors

At this point, you probably understand that SEO is a complicated topic. But don't worry—according to SEO Company Brisbane, you don't need to be an SEO expert to rank your content high in Google's search results. This is the first step to understanding what search engines look for in a web page.

This will help you create content that appeals to both humans and machines. The best way to understand what search engines look for in a web page is to read up on the many ranking factors. These elements of your content can influence its ranking on Google's SERPs.

2. Use the Right Keywords

Now that you understand how to research keywords, it's time to put that information into practice. When writing your content, be sure to include the keyword you've chosen in several places:

At the beginning of each sentence or paragraph (this is called "keyword placement")

In a natural flow of sentences and paragraphs (this is called "keyword frequency")

In different variations based on meaning or spelling (these are called "synonyms")

Note: Google has made it clear that it considers keyword stuffing to be a form of spam, so don't overdo it. If you use the same words too many times, your content will look unnatural and may hurt your ranking rather than help it.

3. Optimize Content to Obtain Google Featured Snippets

The benefits of a featured snippet are widely known. When you search for a popular query in Google, it may appear as a featured snippet at the top. And the major benefit is that more users will see your page and have more traffic, which can lead to increased revenue.

It also helps with SEO because it's an indication that Google trusts you and your content enough to show up as an authority on the topic of your choice. And as we all know, ranking high in SERP means getting more clicks and views on our pages!

Thus, Local SEO Brisbane Company explained that it's important to optimize your content so that you can get those lovely featured snippets when someone searches for something relevant to your business or industry.

4. Prioritize High-Quality Inbound and Outbound Links

Links are still the most important ranking factor, and those that come from high-quality sites are more valuable than others. Google also prefers links from sites with high DA (Domain Authority) to links from low DA sites.

So how do you get these coveted inbound links? The easiest way is by creating content that other people want to link to, but a better way is by earning them through outreach and relationships. That said, there are some things you can do right now to improve the chances of getting a link:

Create a link-building strategy. Make sure it includes a content marketing plan and outreach and relationship-building strategies.

Find relevant sites that have already linked to similar content, and reach out to them with an offer to write for them (or at least get on their radar).

Update your existing content regularly so that when you do create new pieces, they can become authoritative resources in their own right.

Write great headlines that make people want to click through and read your content.

5. Insert Eye-Catching Images And Visuals

Visuals are a key element of any content marketing campaign. In fact, studies show that including images in your posts can increase click-through rates by as much as 80%. But how do you go about creating great visuals? Here are some tips: Use high-quality images and graphics.

Try to use the highest resolution possible so that your image doesn’t look pixelated or blurry on different screen sizes. Use relevant images and graphics.

Try to find visuals that are appropriate for your content rather than just throwing something together and hoping it works.

Make sure the image is eye-catching. Don’t use boring stock photos or generic graphics from a template; instead, try finding an image that captures the essence of your post and draws readers in.

6. Boost User Signals with On-Page Best Practices

The idea behind on-page best practices is that you’re making it easier for Google to understand your website and its content. This is especially important if you have a lot of pages on your site or if many of them are irrelevant. If you want to get a better ranking in search engines, this should be one of the first things you do. Here are a few ways to do it:

Optimize your title tags and meta descriptions.

Make sure that each page of your site has at least one internal link back to another page on your own site (or preferably a relevant page on another site). This will help Google understand that the two pages are related.

Include a sitemap on your website so that Google can find all the pages.

Make sure that each page has unique content and is not simply a rehash of another page.

7. Boost User Signals with On-Page Best Practices

As you might have guessed, the rules of on-page SEO still apply to content writing. However, SEO Company Brisbane experts guide that it can be more difficult to implement when writing with your audience in mind instead of mostly being driven by keywords. Here are some best practices for optimizing each component:

Headings: Use H1 and H2 tags appropriately based on their importance.

Content length: Write short or long content depending on what's appropriate for your audience.

Page structure: Create a logical hierarchy so visitors can easily find what they're looking for (but don't rely too heavily on breadcrumbs).

Titles: Your title tag should be descriptive but concise (use less than 70 characters).

Meta description: It should not only summarize what the page is about but also entice searchers into clicking through to read more details about said topic or product/service offering on that page (use between 150-160 characters).

Conclusion

The last thing to keep in mind is that SEO is a dynamic practice. There's always something new to learn, and it can be difficult to keep up with all of the changes in Google's algorithm. But if you put your heart into writing high-quality content, you can definitely outrank your competitors and bring more traffic to your website!