7 Fascinating Digital Marketing Topics to Choose From for your Dissertation

Are you a marketing student looking for a dissertation topic that isn’t overused? Then your quest for marketing dissertation help ends here. Marketing is a highly studied subject of recent times. It is the essence of modern-day businesses operating in a highly competitive market. And, digital marketing is a field that is becoming more and more dominant, taking over traditional marketing. This means that new theories and new systems are coming into play, creating a lot of scope for study and research. Since digital marketing has gained prominence only recently, you are at an advantage in choosing it for your dissertation. But being a new field also has its disadvantages, as you could be confused about what topics exist and which one to choose? Here is a list of 7 fascinating digital marketing topics that will give you ideas for your dissertation:

1.Case Study of an Organisation After Adopting Digital Marketing

This topic is the best to explain the relevance of digital marketing and the changes it has brought to organisations. You can pick any organisation that has begun marketing digitally recently and track all the changes in the organisation and its strategies as well as the effect on its profitability. It is easy to find organisations that have switched to digital marketing as plenty are still making the switch.

2.Study on Morals and Ethics in Digital Marketing

Morals and ethics in digital marketing is a hot topic. Most misconceptions about digital marketing arise from it. The popular opinion still seems to be that digital marketing is unethical. A study on this topic will allow one to explore the moral and ethical limitations that exist in digital marketing.

3.Does Digital Marketing Increase Customer Engagement?

The most important question of digital marketing: does digital marketing increase customer engagement? The most crucial element in marketing is the customer’s attention. You can try to explore how digital marketing helps in holding that attention. It is a known fact that digital marketing has brought the customer closer to the organisation than traditional marketing had. Examine to what extent it has succeeded in involving and engaging the consumer.

4.ROI of Different Digital Marketing Strategies

Digital marketing has a lot of different strategies and newer ones are being developed every day. But the important question is, how much return on investment does each one of them generate, which determines their efficiency. You can also examine the ROI’s of the various strategies in your dissertation.

5.Customer Preference in Coupon Based Promotional Activities

Coupons have become a huge part of the online business. They are an important promotional strategy employed by almost every online business now. So many kinds of coupon strategies exist and consumer preference here would be very useful to organisations.

6.Role of Aesthetics and Content in Digital Marketing

Aesthetics and content have become a crucial part of digital marketing. Digital marketing requires more content as compared to traditional marketing, hence it plays a key role in it. A study on how much relevance aesthetics and content have on digital marketing strategies can be very useful.

7.Impact on Digital Marketing of Consumer’s Perception on Brand

After a brand goes digital, it is bound to have some impact on the consumer’s perception. Some might have good perceptions of the brand while some might be critical. This is a good topic as consumer perception is critical in any kind of marketing.

Selecting a topic for your dissertation can be a daunting task. But there are a lot of interesting topics to choose from especially if you are a digital marketing student.

Summary: This write-up aims to provide some topic ideas to students for their dissertation.