7 Creative Social Media Content Ideas for B2B Companies

This is the harsh truth: B2B companies fail to use social media effectively. Even though they know that nearly 4 billion people use social media, this is still a problem. This is more than half of the world.

Social media channels such as Facebook, Instagram, LinkedIn and others can not only be cost-effective, but they can also increase your brand's visibility and humanize it. They can also be used to provide exceptional customer support.

Social media integration is a must for any B2B company looking to increase traffic to their offerings. This medium gives you the freedom to share personalized and contextual content that engages your audience immediately.

7 ideas for social media content for B2Bs

Are you looking for social media marketing strategies to help your B2B company? These seven simple social media marketing strategies are easy to implement.

1. Your social media presence should have a human face

Many B2B companies use a third-person formal tone to communicate via social media. Many B2B posts on social media don't include any in-house photos. This combined with a casual, third-person tone could make your company seem distant and disengaged.

Posting on social media can help you humanize your brand and avoid sounding robotic. Include images that reflect what happens within your company.

2. Use social media to share your insights and get freebies

Producing research-oriented content, such as ebooks and case studies, is a great way to build your reputation and establish yourself as an authority in your niche. These freebies can be shared by linking to other resources. For a free download, collect email addresses.

3. Use social media platforms to share content

B2B clients can be different from their B2C counterparts. LinkedIn is preferred over Twitter and Facebook by B2B clients when they are looking for work-related solutions. In fact, 97% B2B marketers use LinkedIn for generating leads . If you sell visuals to your customers (e.g. a corporate gifting company), then your B2B leads might prefer images and videos of your products on Facebook or Pinterest.

Effective lead generation starts with knowing the right topics to post. You can post well-researched articles to LinkedIn or highly visual promotions to Facebook.

4. Webinars and digital events can be hosted

Online events and webinars are great ways to connect with potential leads, especially if they are "by invitation only". First, you need to choose the right platform for your event. Next, create buzz by promoting the event and purchasing ads on social media. Instead of focusing on a sales agenda, use your webinar to position yourself as a thought-leader.

5. Go live

This informal marketing strategy allows you to "go live" whenever there is an interesting work story or activity. Your corporate page, or your personal profile can be used to go live. Live streaming allows you to answer industry-related questions, or just acknowledge your followers' presence, and thank them for their support. It's a great way to showcase a lighter side to your company.

6. Run polls

It is important to remember that social media is about encouraging two-way communication. Don't be passive with your posts. Conducting polls will engage your audience and encourage them interact with your social media pages. You can get valuable feedback on your business and customer service.

7. Please share your success stories

Share the news with customers via social media if you are awarded a special honor or an award. Ask your customers who are happy to work with you for testimonials, endorsements or stories about their experience. B2B testimonials can be a great way to show your prospects that you're worth their time. Start gathering them and, more importantly, share them on social media.

Social media: Share engaging content

Social media is a hugely popular tool for people, regardless of whether they like it or not. Your clients are likely to spend a lot of their time on LinkedIn and reading random tweets via Twitter. Your B2B marketing strategy should incorporate social media. As long as your content is interesting, customers will be attracted to you.