7 best ways and tips to use QR codes for forms

QR codes for forms are innovative ways to enhance customer engagement and streamline business processes through digitalized forms. They are the best tools for collecting first-party data, providing valuable insights for marketers, product managers, and business owners.

Businesses gather customer input using various forms, including registration, sign-ups, feedback, surveys, and lead generation. These forms enhance customer experience and result in high response rates when integrated with QR codes. Rather than filling out forms manually, scanning a QR code with smartphones is easy.

Learn the seven best ways to use QR codes for forms to gain valuable customer data and use them in different business settings.

1. Event registrations

Whether organizing a one-day musical event or a three-day conference, simplifying event registrations is key to event success. Today, event registrations are no longer daunting. QR codes simplify the process by eliminating the hurdles associated with the traditional paper-based sign-up method. Attendees can instantly access the registration form with a scan and register quickly using their smartphones.

Best tips:

Link your registration form to a URL QR code.

1. Place the code in various promotion platforms, such as posters, social media posts, or billboards, to reach wider audiences.

2. A clear call to action (CTA), such as “Scan to Register for the Event” or “Sign up Now,” will help attract more sign-ups.

3. Ensure the registration page is mobile-friendly, to enable instant data entry for smartphone users.

2. Lead generation & business cards

Boost your lead generation when using digital business cards for networking. When sharing contact information with peers or potential clients during trade shows and networking events, capture leads with a simple form. Upon scanning the QR code business card, clients can instantly see a pop-up form for contact submission.

Best tips:

1. Embed a contact form or a lead capture form in your business cards

2. Provide a valuable resource (e.g., e-book, free consultation) in exchange for contact information.

3. Integrate with CRM systems for efficient lead management.

4. Adding your company logo to the center of the QR code will attract clients and help them gain trust before scanning.

3. Customer feedback & surveys

Feedback and survey forms are great tools for capturing real-time customer opinions about their experience with your products or services. The tools provide valuable insights about customers’ preferences and behaviors, allowing businesses to improve their service offerings. The insights help companies to align with customer needs and enhance customer satisfaction.

Best tips:

1. Place the QR code-based feedback and survey forms in products, packaging, receipts, restaurant tables, hotel checkout desks, etc.

2. Keep the survey short with a few vital questions.

3. To encourage feedback sharing, offer incentives for completing surveys (e.g., discounts, or entries into a prize draw).

4. Appointments

QR codes simplify taking an appointment for a meeting with a doctor, visiting a school, or getting a haircut at a salon. Let customers scan the QR code from your website or brochures and book the appointment by filling out the form digitally. This eliminates the hassle of customers visiting the office physically, waiting, and manual sign-ups.

Best tips:

1. Place the QR code linking to the appointment form on your website, social media profiles, or brochures.

2. Enable automated or email notifications when your customers submit the form.

3. Record the confirmed booking on the digital calendar.

4. Allow automated check-ins using QR codes for seamless customer and visitor experiences.

5. Order & service requests

By providing the QR code order form, businesses can conveniently allow customers to place product and service requests or report issues using smartphones. Whether you run a restaurant, a maintenance store, or a retail shop, let customers place their needs digitally from the comfort of their homes. This allows businesses to streamline their offerings and enhance customer satisfaction due to minimal entry errors.

Best tips:

1. Keep the QR code form simple and easy to navigate.

2. Enable email notifications on form submission to quickly initiate customers’ requests.

3. Provide real-time updates and tracking information.

4. Integrate with secure payment gateways for instant payment.

6. Warranty registration

QR codes can simplify product warranty registration by digitizing warranty forms. Customers can scan the code to land directly on the warranty page and register their products. Especially for online purchases, businesses can automate the process of email confirmation with a QR code link to the warranty registration page.

Best tips:

1. Place the code on the product packaging, user manual, or online purchase confirmations.

2. Prefill some information related to products, such as product model, purchase date, etc. on the warranty page.

3. Ensure that the page is optimized for mobile devices.

7. Membership & loyalty program sign-ups

Instant sign-ups for membership and loyalty programs can improve customer engagement and retention. Based on purchase history, businesses can send an email newsletter with a QR code that links to loyalty sign-up forms. Promote the QR code on multiple channels, including receipts, emails, and social media to reach a broad audience.

Best tips:

1. Provide instant access to program benefits and rewards. Communicate the benefits of joining the program.

2. Keep the sign-up process simple and easy to use.

3. Offer personalized rewards and discounts.

Conclusion

QR codes for forms simplify information collection from customers and optimize business processes. Smartphone users can easily access the forms, enhancing their convenience and participation rates. Leveraging digitalized forms can help optimize various business functions and marketing strategies.