7 Best Practices for Marketing Your Business on Clubhouse

The clubhouse is a newcomer to the neighborhood. The voice-only social media platform enables users to create live, podcast-style chat rooms in which they can interact with both hosts and guests. Initially available only on iOS, the Clubhouse clone app is now available on Android.

A clubhouse is an essential component of any effective marketing strategy. This is particularly true if you believe you have already attained saturation on other social media platforms. If you're unfamiliar with the voice-first social platform, this article will educate you.

Should You Promote Your Business On Clubhouse?

Due to the fact that Clubhouse is a relatively new and exclusive platform with numerous features still in development, it's difficult to predict how the app will function in the coming years. Clubhouse's popularity also soared during the pandemic, and it's unknown whether users will continue to spend time on the app once restrictions are lifted. However, the possibilities offered by the Clubhouse should not be overlooked.

Here are Some Observations From the Community:

Although Clubhouse is not a social media platform in the traditional sense, it provides excellent opportunities to build brand awareness, establish your business as an industry expert, engage with customers, and create valuable content.

Additionally, Clubhouse is an excellent platform for reaching new audiences, hosting private or public events, and collaborating with other industry thought leaders. If you've already determined that Clubhouse is an appropriate platform for your business, then yes, you should incorporate Clubhouse into your marketing strategy.

1. Establish A Regular Schedule For Your Clubhouse Content

How many rooms/servers will you or your club host each week?

Who will be responsible for moderating these rooms? What will be the rooms' focal point or theme?

As you explore Clubhouse, you'll notice that many clubs include their weekly schedules in their bios, providing an overview of the value and insights they provide to the community.

Creating and adhering to a consistent schedule benefits your Clubhouse marketing strategy in two ways: it keeps your strategy organized and also makes it easier for your followers to engage with you.

2. Reserve Your Rooms In Advance To Ensure They Appear On The Community Calendar

Schedule your rooms in advance rather than clicking the green "Start a room" button in the Clubhouse hallway. Scheduling has numerous benefits: it notifies your followers, provides a shareable link, enables you to add an event description, and publishes the event for all users to see.

The following steps will assist you in scheduling an event:

• In the top left corner of the main screen, tap the calendar icon.
• On the calendar page, in the top left corner, click the calendar icon with the plus sign.
• On the New Event screen, give your event a name, assign a co-host (who has the ability to cancel, edit, and remove attendees), choose a date and time, assign your club to the event, and write a brief description.
• Click the "Publish" button.
• You can now share the event via Facebook, Twitter, or by copying the link.
• Return to the calendar tab to edit or delete your event.
• Select "My Events" from the "Upcoming for You" menu.
• You can now view and modify all of your scheduled events.

When you're ready to begin, click the green "Open a room" button, and your scheduled event will appear.

3. Maintain Control Of The Conversations To Prevent Them From Spiraling Out Of Control.

If you want followers to continue attending your club's events, you must create a welcoming environment and keep the group focused. If there will be multiple moderators or if someone else will moderate the room on your behalf, you want to ensure that everyone understands how to control it.

For instance, how frequently should the room be reset (new listeners informed of the topic, conversation, and room rules)? How are you going to deal with someone who is taking over the stage? How can you refocus or reintroduce the subject?

Some moderators will call multiple speakers to the stage simultaneously, while others will call only a few to maintain control of the conversation.

The more time you spend on Clubhouse, the more you'll discover which moderator style you prefer.

4. Hold a Contest

At the conclusion of a club event, host a product giveaway for a random listener in your room. Marketers frequently use giveaways to generate buzz about a brand and encourage word of mouth.

Additionally, free giveaways and prizes demonstrate that your business values its customers. In the event title and description, promote your club's giveaway.

Due to the fact that users can enter and exit Clubhouse rooms at their discretion, announce the winner immediately after you determine who will win. You can even invite the winner to the stage to accept their prize and speak briefly.

You can run a giveaway on Clubhouse in a variety of ways. Creating a forum where attendees can submit their contact information is one of the simplest ways. Include the link in the event description and use the event to remind listeners about your campaign.

5. Work In Collaboration With Others

The clubhouse is founded on the principles of collaboration and community. Expanding your network is an excellent way to increase your following, broaden the reach of your club, and find new collaborators to help create valuable content for your audience.

A quick scan of the Clubhouse hallway reveals that the majority of rooms feature multiple moderators who collaborate to share knowledge and facilitate an interactive conversation.

For instance, on the second Friday of each month, Growth Channel collaborates with Jingle to interview an early-stage startup founder about their journey, obstacles, and success strategies on Clubhouse's GoGoStartups club.

You can participate in events hosted by other clubs, which is an excellent way to meet new people. By inviting other professionals or industry experts to co-host a room, you can leverage their existing following and increase the perceived value of the content delivered to your own followers.

Collaboration has personal benefits as well, as you will be able to learn from those with whom you collaborate.

6. Encourage listeners To Bring Their Friends Into The Room

If you want to increase the number of users in a room, do not be afraid to solicit assistance from your audience. Remind listeners that they can invite their friends into the room using the ping feature.

Pinging is similar to sending an invitation, in that it notifies users that someone wishes for them to join a particular room. If you're providing valuable content, your audience should be eager to share it with their friends.

7. Identify leads And Follow Up Via Other Social Media Channels

The clubhouse clone app script does not currently support direct messaging or chat. However, do not despair; there are still ways to collect leads and communicate with your audience and followers! Users can link their Clubhouse profiles to their Twitter and Instagram profiles, and both of these social media platforms support private messaging. Three ways to take advantage of this:

Nurture a Lead: if a Clubhouse user is highly engaged in your room and appears to be a good fit for your product, take note of their Instagram handle and send them a direct message following the event. Extend your explanation of your product or service and why they might find it useful. Additionally, you can provide them with a special discount code or gift.

Inviting Others To Contact You: Include your Instagram handle in your bio and encourage audience members to DM you using a specific keyword (such as Clubhouse or the name of your club) during your events.

After that, you can use a tool like MobileMonkey's Instagram beta to automatically respond to every direct message that contains the keyword.

Conclusion

Clubhouse enables you to create useful content and engage with your audience in a variety of new and unique ways. To succeed on Clubhouse, you do not require expensive cameras or lighting, clever taglines, or advanced video editing software.

All that is required is your voice and your ability to be creative. By investing some time now to understand how the Clubhouse works, you'll be able to optimize new features more quickly and gain a competitive edge.

Utilize the app's existing loyal community and experiment with new strategies for growing your own. By engaging directly with your audience, Clubhouse can help you cultivate long-term relationships with customers and prospects. However, the most important thing to remember is to have fun and to be authentic!