6 Social Media Marketing Tips to Stay Relevant in 2020

If you want to stand out in the crowded online space with your competitors, in 2020 you need to be as thorough and creative as possible with your social media marketing strategy. Every day people spend hours scrolling through their feeds, but they have long stopped paying attention to generic, ordinary ads. To appeal to your audience and make them interested, you need something more. This article includes useful tips and ideas that will boost your social media marketing strategy this year with a diversified and up-to-date content approach.

1. Use engaging visuals

Images are the very core for any social media feed, as they are used to draw people’s attention to a post or a publication. Since pictures are the first thing most internet users notice (and then possibly go on to read the text), you should invest into artistic and appealing visuals in your social media marketing strategy. In times when production expenses are limited, you can always buy images for your marketing needs when you need them quickly and on a daily basis.

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2. Explore your opportunities with videos

Nowadays video accounts for more than 60% of all the global internet traffic. Sure, videos themselves are heavier than photo and text data on the web, but the statistics also show that people watch more and more video content on a daily basis. If you still don’t utilize videos in your SMM strategy, it’s the time to explore this option for your business. Even for a small business, there are always opportunities to use video content. Some SMM managers shoot videos for Instagram feeds and stories themselves, and the approach has shown that this works great in terms of appealing to audiences with honest and relatable content.

3. Run contests and giveaways

Many marketers these days rely heavily on contests and giveaways and regularly organize them since they are very effective in terms of engagement and raising brand awareness. Don’t overlook this opportunity for your business! Giving one or two items or products per contest for free won’t hurt your budget that much, but the outcome will be much bigger than you might expect.

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4. Research your audience to personalize your SMM strategy

Personalization is one of the top-implemented marketing trends in 2020. It’s a no-brainer since it’s getting harder and harder to appeal to users (who are pretty fed up with an inflow of information) with generic content, which includes ads and promoted posts on social media. When it comes to social media marketing, most platforms, from Instagram to Pinterest, have comprehensive tools to adjust your promoted publications. You should leverage this and create several ads for different people within your target audience (since it can’t be completely homogeneous). Research your potential clients and create some sort of ‘buyer personas’ or just several different subgroups in your target audience and publish your ads accordingly to appeal to customers on a more personalized level.

5. Aim to create valuable and meaningful content

With your social media marketing strategy, you need to remember that people won’t follow your brand account just because it exists out there. You should always strive to create content that will be of some value and interest for your potential clients, so that they are willing to subscribe to your social media profiles and follow your updates. Diversify the types of content you publish and try something you haven’t tried before. Mix useful articles with insightful infographics, video content, photos, and other formats to keep your audience engaged in a variety of ways.

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6. Learn from your competitors

To stand out from your competitors, you have to know them and their online activity very well. It’s highly unlikely that your business is so unique that you don’t have any competitors in your field at all, so try to keep up with their updates to know what they are up to. This will help you get an understanding of their workflow, offer you some ideas on what your own SMM strategy is missing, but most importantly, understand how you can be better in terms of campaigns, ideas, and targeting.

Conclusion

Social media platforms are offering something new to users almost every day. Content trends seem to come and go more often than seasons change. To stay ahead of the game as a business, you need to constantly monitor relevant information and research which formats or general direction you need to take right now. Hopefully, the list of social media tips above will give you an understanding of the things you can’t miss out on in your SMM strategy in 2020.