6 Benefits of Using a Local Digital Marketing Agency in Melbourne Australia

With the power of digital marketing, organizations worldwide have been able to catapult their branding before a globalised audience. Businesses once confined to a limited geographical area can now utilise a range of online platforms to attract, engage and convert target markets of every type, pivoting rapidly to expand and share their offerings with countless customers and clients. This is easier said than done, which is why many organizations make the savvy decision to outsource these tasks to professionals within the digital marketing industry.As a global organization, you can either have a single marketing firm monitoring your wider campaign across each individual country or region, or you can rely on local agencies to deliver a more tailored digital marketing strategy to your target market(s).

Sure, the bigger companies may claim to offer a more comprehensive suite of services and even have experience with some remarkable clients, but do they really understand the culture and mindset of the people to whom you’re trying to speak? If not, how will that impact the efficacy of your campaigns?

1. Familiarity with the Local Market & Customer Bases

Modern consumers are repeatedly inundated with marketing materials from brands across the planet. After a while, it all seems to blend into a sea of white noise that fails to convey an engaging or memorable message. More often than not, this is because the team delivering the strategy fails to cater to the subset of their target market in a specific country. For example, content meant to attract a middle-aged person on the coast of America would have to be considerably different from a teenager in the heart of rural Australia.

By working with a local agency, you will have a team living in the region you’re trying to infiltrate with your marketing, creating content, ads and branded material that adopts your audience’s language and embraces their culture.

A Part of the Local Culture

Digital marketing is increasingly focusing on serving real people in their specific needs. Search engine optimisation, social media management, paid advertising – the platforms we frequent most are gearing their algorithms to reward consistent content offering useful, entertaining and engaging material to an intended audience.

When digital marketers target areas with which they aren’t familiar, there will always be issues with cultural authenticity compared to those native to Australia.

For example, in Australia, Christmas isn’t snowmen, ice-skating and songs around the fire – it’s mornings at the beach, backyard cricket, and tunes around the barbie. You might try to leverage the holiday of Australia Day, but unknowingly stumble into a political mine-field from those who wish to ‘Change the Date’. What about the intricate rules of AFL? Is there really any way you can truly understand the feelings behind ‘mateship’ and ‘larrikinism’ we all hold so dear than by experiencing it firsthand? Living in Australia is a unique privilege, and we each have our own traditions, perspectives, struggles and ambitions. Whether you’re trying to reach a few local suburbs or appeal to households and businesses across the nation, can you expect teams who haven’t set foot on our soil to understand our subtleties and diverse characteristics?