5 Ways to Reach Your Target Audience Online

One of the biggest pain points that you encounter as a marketer is reaching your target audience effectively. The main goal of digital marketing services Canada is to convey the right message to the right people. And to do that right, you need to learn how to reach your target market effectively.

In this blog, you’ll find 5 ways to identify, understand, and reach your target audience online. You can implement these steps on your own for any business in any industry. But be warned: This can feel like a full-time job! If you want to grow your online marketing but don’t have the time, a digital marketing company in Canada can provide the support you need to succeed online while focusing on what you do best. So, let’s get to it.

App Store Search

65% of people find apps through app store search. To get ahead of your competitors, your app marketing strategy has to include app store optimization (ASO). When your ASO is lacking, your app will too. It won’t show up in the app store search results. People won’t know that your app exists. You can rank better by using the right keywords in your app name and description. Remember to use keywords that your target audience would use when they’re searching for a new app.

Another factor is visuals. Your app preview screenshots have to be attractive. The best screenshots highlight the major features of an app that a target user would like. There are a few other factors affecting your position in the app store search. As a digital marketing company in Canada, we have always strived to strike the right balance between SEO and website design.

Web Search

Your app should show up in a regular web search as well. When you need information on something, what do you do? Most likely, you turn to a search engine, perhaps Google.

People are constantly searching for information on the internet. The difference lies in what they search for. Travel lovers look for travel tips, hotel reviews, and destination itineraries. Foodies look for restaurant reviews, new recipes, and nutritional facts. Stay-at-home moms look for toilet training advice or nursery rhymes.

There are 2 ways to reach your target audience through search engines. The first is targeted search engine ads and the second is content marketing.

Targeted Search Engine Ads

One option is to run targeted search engine ads. You already have the information to do this if you've done research on your target audience. The same variables that you used to find your target audience can be used to reach your target audience. Look at their demographics. Where are they located? What languages do they speak? Look at their interests. What do they like? What kind of things do they search for? Apply these demographics and interests to your search engine ad campaigns and your website will show up in your target audience’s search results.

Content Marketing

Content marketing is the process of gaining brand awareness and conversions through the use of content. What is content? We’re talking about blog posts, infographics, videos and more.

Create content that matches your target audience’s interests. Destination itineraries for travel lovers. Recipes for foodies. Toilet training advice for stay-at-home moms. Not only does the subject of the content matter, where you post your content matters too. Consider which medium is going to be better received by your target audience. If you’re targeting people ages 18-24, a video might be the better choice. But don’t forget that quantity never makes up for quality. The content you're producing needs to provide value to your target audience. Entertain or educate them first. Then go for conversion with a call to action. No one likes a straight-up sales pitch.

Social Media

Social media is a powerful tool. Let’s find out how you can use it to your advantage.

Social media allows you to be exactly where your target audience is and to build up a brand image outside of your website and app store listing page.

First, consider if your target audience is even on social media and if so which platform. For example, 41% of Facebook users are 65+ while 64% of Instagram users are 18-34. You're targeting 18-34 year-olds? You better be using Instagram.

I Can Infotech the best IT consulting firms Canada will manage your apps and websites and grow them through organic and paid user acquisition methods. We work with you to build a strategy that suits not only your needs but also your budget.