5 Social Media Marketing Tools for Businesses

You must try it all out to find the best social media marketing and advertising tools. Social media has become the sole sailing ship for marketing; you cannot simply achieve your business goals without investing time and money in social media.

I know there is a horde of tools; that's why I have hand-picked some of the best social media marketing tools for business.

SocialPilot

These days social media analytics matter greatly, as they help us decide what works for our social account, what content people like, etc. SocialPilot is an affordable and reliable social media posting tool with powerful cross-posting features. You can use this tool to enhance your digital strategy and see results.

You can add all your social media accounts with no limit; checking this feature is necessary as not every platform provides this freedom. Many social media platforms let you add only one or two social media account only. Give SocialPilot a try; you may never know- it can become your go-to social media posting tool.

Price: $30/month for one user

• Benefits of SocialPilot

You can schedule bulk posts at once. It can even go higher to 500 posts.

The tool has a content curation feature; you can generate unique content ideas.

Tagging in this tool is super easy and smooth.

AgoraPulse

More than 17,000 social media managers make use of AgoraPulse to schedule and post their content. Another reason to try out this tool is that they offer detailed analytical reports, give suggestions, and let the user engage with audiences from one platform.

Apart from basic features, AgoraPulse helps you build a community with consistent posting and offers in-depth analytics. People running social media marketing businesses should invest in this tool- as you can reduce your workload by posting content in advance. You can also keep a tab on the conversations you carry out on all networks.

Price: $249/month for four users

• Benefits of AgoraPulse

AgoraPulse offers a trial of 30 complete days.

It also provides CRM integration.

The platform also lets you get a sneak peek into other brand conversations.

Buffer

You must have heard about Buffer, a popular social media tool. As the name goes, the device does not let you go through buffering, jokes apart. Buffer is easy to use; one does not simply find the tool tough to understand. In short, even a beginner can browse this tool without getting confused.

Other features that Buffer offers are efficient publishing, storytelling, and analytics tools.

There is a free version of Buffer, but it might not be the right choice to cater to your business's core needs. You need features such as Buffer to analyze and Buffer publish to elevate the platform's full potential.

• Benefits of Buffer

You can use the platform manually or automatically.

There is no need to download anything, as the platform can store information in the cloud.

Sprout Social

Another great social media marketing tool for business and my favorite, Sprout Social, is an all-in-one social media cross-posting tool. This platform allows you to manage posts on multiple social channels, edit the post content (if needed), handle social media messages, check stats, and more.

Sprout Social supports other helpful integrations, like UserVoice, Zendesk, CRM tools, and more. Not every social media tool can offer easy and useful integration of tools, and these tools are required in many circumstances to make bulk posting easier. With Sprout Social, you can increase your engagement level on social networks that'll be of use in the long term.

• Benefits of Sprout Social

Sprout Social has good listening skills; you can utilize this social tool to customize social media streams.

The tools come with rich assets and reliable libraries.

Tailwind

Official partner of Pinterest for content marketing and community management, Tailwind is another fantastic tool for social media scheduling and post sharing. One can explore relevant content via the tool, post content, and measure the post-performance- all this and much more.

• Benefits of Tailwind

One can create a new pin every time instead of repining your content.

Tailwind's 'automation' feature saves you time and guides you on ways to increase post reach.

Through this tool, you can receive in-depth analytics defining your post performance.