5 pointers for putting together a social media marketing strategy

The days of tight print ads, newspaper classifieds, and word-of-mouth marketing are long gone. These things will always have a special position in the art of getting a product from the market to the customer, but the next wave of advertising is coming from the internet, and it's time to jump on board before it's too late.

Step 1: Participate in the Gam

The premise of Facebook's ad generating and boosting tool was a bit strange when it first launched several years ago. Instead of using a third-party marketing agency to produce and push ads from their own network, Facebook gave businesses control of their advertising.

Did you know that there are 1.6 billion people on Facebook that are connected to a business? The increase in ad production was phenomenal, allowing consumers to set their own budgets for sponsored advertising, demographic targeting, and other services.

Now, John Doe's Lawn Mowing Service can spend $5 to advertise to a network of friends, followers, and related audiences from their own page or profile (e.g., Instagram). It has never been simpler.(or less expensive) to build a website, sell a product, or promote.

You don't have an excuse any more; it's time to play.

Step 2: Make a list of objectives.

As we've previously stated, planning is essential to any successful idea – goal setting is the road map that takes you from point A to point B.

The concept behind social media marketing is that a firm represents a brand, which can be built and promoted through advertising. Simply said, social media marketing is "the activity of selling or promoting a brand, product, or service using social media networks."

If John Doe owns a Lawn Mowing Service brand, he should create measurable goals and take tangible measures toward achieving brand success in order to build a positive reputation in the community, especially in an increasingly online one. Clientele, word-of-mouth promotion, and revenue will all increase as brand recognition grows.

Step 3: Put the Plan into Action

A social media plan is "the document detailing your social media goals, the techniques you'll employ to attain them, and the metrics you'll track to gauge your progress," according to a marketing definition. This is where the use of social media sites such as Facebook, Instagram, Twitter, LinkedIn, and others comes into play. Knowing what to publish, when to post, and where to post can be crucial to a successful social media strategy.

At this moment, content calendars become highly crucial. With a calendar, John Doe may schedule service discounts with an interactive graphic on Monday and a blog about "The Importance of Lawn Care" on Thursday.

It's also no easy task to distinguish different platforms. LinkedIn is a professional networking site, whereas Instagram is a social media platform. Always be aware of your audience, your rivals, creative trends, inspiration, and how social groups are responding online before posting an employment opening on Instagram or LinkedIn.

Step 4: Assess Your Success

Although this may appear to be the simplest phase in the process, success evaluation implies a willingness to adjust based on the outcomes. You should be able to figure out what's working and what isn't as you watch statistics and demographic patterns across internet platforms.

It's crucial to keep in mind that social media plans are designed to be flexible. You might find that your customer persona needs to be tweaked, or that a certain platform isn't generating as much interest as you had planned.

These discoveries are not setbacks, but opportunities to grow. Your brand, like your business, will go through growing pains on its journey to success.

Step 5:Collaborate with Others

Our initial step can lead you to believe that John Doe's social media marketing and management approach is self-sufficient. While we believe that these methods will help you get started, working with others is always the best option.

We walk you through the complete approach at InnerAction Media, from buyer personas to marketing plans, and we have a team of certified social media specialists who know how to implement a successful marketing plan that creates leads, clients, and brand exposure.

Get in touch with InnerAction Media right now!

We're here to assist you with clear, effective, and creative marketing methods. Since our inception in 2011, we've established ourselves as the go-to production and marketing firm in West Virginia's North Central region.

Let InnerAction Media assist you in telling your story today.