5 Essentials Bad Marketers Tend to Ignore

Many business owners or marketers tend to make some mistakes or don’t consider some fundamentals in their marketing strategy. But there is no need to say that they may cost a too high price for company budget or a brand reputation, especially if it’s a new startup with limited money to spend on it.

So, it’s better for marketers and entrepreneurs to get familiar with these common marketing mistakes to avoid them and build their strategy corresponding to all these key points.

Thus, we have gathered five important things of any business marketing plan often ignored that impacts negatively on entire company growth.

Let’s start:

1. Create your customer portrait

Nowadays many businesses often abandon to make detailed their customer portrait (e.g. buyer persona). Entrepreneurs target their marketing strategy on a too broad audience, thus it does not work effectively. Sometimes marketers make a research but do not focus on important metrics for their company and don’t make them work together with business goals.

So, pay attention to not only the customer age, gender, or location, but also figure out their problems, needs, expectations, and purposes of using your product.

Bonus Tip: Consider these metrics together with user behavior, then make customization of your marketing strategy for different groups of potential customers and it will surely work for your business goals.

2. Speak the same language

It’s an obvious fact that content marketing is an essential part of a digital marketing strategy. However, often writers tend to assume one critical mistake that makes their efforts to create awesome texts useless. This is creating the content not for your target audience, without speaking to them correctly, but just for the sake of publishing.

Marketers often forget to write the text especially for your customers providing all the information they need and using their language. It can cause that you will lose all your readers and potential customers just during the first seconds when they start to read your blog post. Not a very good perspective, isn’t?

To prevent that you should make research about your target audience before creating your content marketing plan. Try to get to know what kind of content they prefer, what language they use, what information they are seeking for. Do not write sophisticated, difficult for understanding or not readable text. Create the posts that will be clear, interesting and engaging for the readers.

Bonus Tip: find out what language customers use, their needs and problems on the forums, communities, social media where they communicate and share their opinions, problems, etc.

3. Different channels to growth

One more mistake that marketers often assume is focusing on only one major channel of growing potential customers and forget about great possibilities on others. It’s obvious that one way to increase audience is very limited and its opportunities will end sometimes.

Moreover, today digital marketing is a fast-changing field then you should use all the ways and to build a brand online presence accordingly to your business goals. It’s can be SEM, content marketing, SMM, paid advertisement, email marketing, crowd marketing, PR, offline events etc. Of course, it takes much more efforts to develop the strategy for each one, but first, you can focus on a few major channels and use others additionally. Then when having the results you will be able to figure out what works better for your business and test some new methods. This is what marketing orchestration is all about.

Bonus Tip: Make the competitors research to be aware of what online presence they have in different channels, how they build and maintain it. Then compare it with your audience research and find out ways not using yet for lead generation. Thus, you will have a great background on where to start and what new channels are worth to try.

4. Data analysis instead of your instincts

It’s very common mistakes when business owners and marketers set up analytic systems but not use them properly. Often they look at only a few metrics like traffic, locations, and demographics. Then they wonder why their website gets more traffic but less revenue. Don’t want to have that?

Thus, it’s extremely important to compare your data aligning with business goals to have insightful conversion rates reports. Go a little bit deep into your analytics and you figure out important numbers for your company. There are enough opportunities to do that through using segments, filters, custom metrics, dimensions, e-commerce tracking and much more tools. That analytics data will show you where you need to improve CRO on the website, analyze your A/B tests results, open impressive remarketing opportunities for your company.

Bonus Tip: Any of your business decision in marketing strategy should be based on the analytics data.

5. Content is king. Context is God

Who has never heard that content is king? But there are still marketers who don’t follow this fundamental idea. So what do they have in the results? They have zero readers engagement, high bounce rate, low blog traffic, and yet lower acquisition rate.

Why does it happens, you ask? It’s just because their content is not great, speaking just about them and not creating any values for readers.

Therefore, just writing the pitches is not enough. Make your every blog post meaningful for your audience that solve their problems or discuss some interesting things for them. You need to make research on what your readers are searching for and provide them with this information. Then your content will be full of meaningful context that fits your readers’ needs.

Create a content marketing strategy based on your audience research considering your defined business goals. Test different types of content like study guides, white papers, ebooks or infographics to define what works best for you.

Bonus Tip: Don’t be afraid to ask readers to give a feedback or complete a survey on what topics they want to read about. Then you will have awesome ideas to start working on for your blog.

Creating the marketing strategy that works effectively has never been an easy task. But, now you’re aware of the key essentials that marketers tend to forget while building their plan.

So, remember to conduct deep customer research to define your audience, create valuable content written in their language, expand your brand on different channels and add more analytics to all these.

Then, no doubt, following these pieces of advice and applying them to your company case you will have the most effective and relevant marketing strategy for your business growth. Good luck!