5 Common Mistakes Done By Novice SEO Experts

Search Engine Optimization or SEO is a very popular term in the digital marketing platform. Whether it’s a new business or an old one if you want to expand it in the digital platform you definitely need SEO. But what is it? And why do you need it?

Well, as the name implies it’s to optimize your business for the search engine. And as we all know that if we want to look for something on the web then the first place that we visit are the search engines like Google, Bing, Yahoo, etc. Whether it’s looking for places to eat or sites to watch and listen to streams or sites that allow you to earn from home online or sites where you are able to stream your talent or sites to buy and so on your search for them in the search engine. So how does this work?

How does SEO work?

First, you type in words related to your search in the search bar, and then the search engine gives you sites that are related to your search term. These terms are known as keywords. And since your brand is new then no one would know about it. So the best thing that can happen is that when some searches using a term related to your service your site is shown as one of the top sites that are suggested by the search engine for that keyword.

So by now, you should have guessed the main core reason for why you would need SEO. It’s mainly to rank your website for your selected keywords in the search engine. And an SEO expert is highly valued in any business that what to do well in the digital industry. Also, SEO isn’t a one-time thing. It has to be done on a regular basis. Cause you are not the first one to think of this. Many new sites are also gunning for the first ranking for the same keywords. Also to reach your current position you have to replace others so they would also like to get their spot back. So, it is a constant competition to stay and improve your position on the search engine. By now you should be interested in learning as well as implementing it.

Before that let me tell you about some of the mistakes that novice SEO experts tend to make. So that you can look out for such mistakes in the future.

# Sitespeed Check

Now you are thinking what does site speed have to do with ranking in a search engine? Hate to break it to you but it’s one of the most important factors regarding the ranking. Especially the visitor satisfaction. So an SEO expert must always keep a constant watch if the site’s loading speed is taking too much and why. You can use tools like GTmatrix or Pagespeed Insights etc which will not only give you the current state of your site’s speed but will also provide you with suggestions that will help you in speeding up your site.

# Keyword Stuffing

A very common mistake that many novice SEO experts commit. It’s main stuffing every possible keyword on a single sentence or paragraph with considering how it will affect the readability of the content. For instance, if a new site like Streaming Plug were to write sentences like “Stream your content and stream and earn from that stream”. This sentence technically has no meaning what so ever its only purpose is to highlight the word stream to the search engine. Believe me, when I say that this type of sentient won’t increase your ranking instead it would plummet it.

# Broken Links

Now it is natural to forget about some links that have long been lost. After all, we are human thus we forget things. But the thing it searches engines won’t take your human feeling as a factor. It will rank according to what it finds when analyzing your page so it’s very important to check your site links at daily intervals so that you can fix or remove links that are not valid anymore.

# Content Quality

Since keywords are the main aspect of doing SEO, what highlights it the most other than the content of your site. So it’s very important that you maintain a certain quality standard when preparing content for your site. The content must be meaningful and be able to express your services to your target audience as intended otherwise it might become the cause of the download fall of your site.

# Ignoring Meta Description

There was a time when meta descriptions were the main factor when doing SEO for a site. But now they don’t hold that much power. But that doesn’t mean that they are worthless. What’s important is that give the initial description of what your site represents when it appears on the search engine result page. Depending on which many decide whether to visit the site or not. So it’s very important to have a simple and meaningful meta description for your site.