5 Best Ways to Leverage QR Codes to Help Your Business Grow

Businesses constantly implement various technologies to improve operations and streamline their service offerings. Like other creative tools, QR codes are widely used by companies seeking user-friendly, cost-effective, and sustainable marketing solutions.

We are all familiar with QR codes, which simplify contactless payments. However, the scannable tool offers much more. In addition to payment convenience, businesses can use QR codes to manage the entire customer lifecycle—from lead capture to customer retention. QR codes are flexible and versatile solutions that help brands achieve marketing targets.

Know the below five ways in which QR codes can help you boost your marketing efforts and grow your business:

Brand awareness

Brand awareness is all about creating a unique identity in the market. A smart strategy is to create a QR code with your unique brand logos and colors. Then, use the same code in various advertising platforms and marketing to enhance the chances of customers recognizing your brand. This is a vital strategy for small businesses that want to increase their brand visibility and stand apart from competitors.

What should businesses do?

1. Use the codes to drive website traffic, promote products, follow social media pages, or download apps. This allows customers to know more about your brand and unique products/services.

2. Display the QR codes on printed marketing materials like flyers or magazines and on digital platforms, such as TV ads, to reach a wider audience.

Lead capturing

Lead capturing creates new opportunities for businesses to drive revenues. Integrate form QR codes in your event registration, contest sign-ups, and discount offers to identify prospects you can convert into buyers.

What should businesses do?

1. Place the codes on the event venues, social media ads, street wall ads, newspaper ads, etc., to attract prospects to sign-up forms.

2. Use “analytics” to assess the form submission and learn more about your prospects. You need target marketing to convert them into customers.

Marketing campaign

Run a QR code marketing campaign targeting your audience, aiming to convert and improve sales. Embed the codes in your products or product packaging. Companies that don’t sell products can collaborate with delivery partners and print QR codes on delivery or takeaway packaging. Also, you can use billboards or digital ad platforms for the campaign.

What should businesses do?

1. Link the codes to the company website, product/service page, social media page, etc., and allow customers to sign up for newsletters and marketing content.

2. Enhance your customer experience by sending them to gaming, reward contests, entertainment pages, exclusive offers, etc., after scanning.

Contact sharing

Instant contact sharing or exchange with peers or potential clients allows quick communication and networking. Use QR code business cards to instantly exchange contact information and save details using smartphones. Businesses can use the card to introduce ongoing marketing campaigns or promote social media.

What should businesses do?

1. Add all relevant information about your business, including company name, address, contact number, email, location, social media, ongoing campaigns, etc., on the cards.

2. Share it using smartphones or physical cards during trade shows or business meetings.

Loyalty programs

Loyalty programs enhance customer satisfaction and enable retention. These strategies allow businesses to build long-term customer relationships and improve sales. Use QR codes for loyalty programs to offer exclusive discounts and limited offers to attract existing customers and encourage repeat purchases.

What should businesses do?

1. Link the QR codes to earn loyalty points, redeem coupons or rewards, or access exclusive offers after a purchase.

2. Send the coupons or discount offers through email, display them on social media posts, or print them on receipts/bills.

Things to know for successful implementation of QR codes for business use

Businesses should follow the checklist below before implementing the QR codes on marketing materials:

Clear call to action: Printing a QR code with a brand logo on marketing materials is not enough. Add a clear and strong call to action (CTA) that will help attract customers to scan the code once they know the reason behind scanning. For example, use the CTA as “Get a 25% discount on scan” if you offer discounts or “Scan me to visit our website” if you want to drive website traffic or product promotion.

Dynamic QR codes: If you want flexibility and more convenience in designing marketing campaigns, use dynamic QR codes. Unlike static codes, dynamic codes allow marketers to edit and update information after printing them on marketing materials.

Testing before deployment: Before deploying or printing the QR codes, test them on both Android and iOS devices to verify that they function correctly.

Printing and placement: When printing the QR codes on products, ensure they are easily visible for scanning based on their sizes, placement, and printing quality.

Conclusion

Businesses can successfully execute various marketing goals by leveraging QR codes, such as attracting new customers and retaining existing ones. As a backbone of your QR code marketing, finding reliable QR code service providers is crucial.