4 Powerful Marketing Trends to Use in 2022 for More Conversions

2021 is about to end. And as marketers are wrapping up Q4, many of you are wondering what the coming year will look like for businesses. While we aren’t certain about what new is going to come up, we are almost certain that a few trends will definitely continue to exist.

So let’s have a quick look at some of the marketing trends that will continue to stay in 2022. Knowing them ahead of time can help you set new marketing goals with some solid preparation. This will keep you ahead of your competitors, and you’ll be able to achieve your goals more easily.

So let’s get started.

1. Personalized AI

One of the major marketing trends that you’ll see in the coming year is the massive boom of personalized AI. Many businesses are already leveraging it to boost their efficiency and improve their marketing efforts. Using AI makes it easier for marketers to understand consumer behavior, search patterns, interactions, etc.

A very good example of AI for marketing is chatbots. Chatbots are getting smarter every day to be able to use natural language to communicate with your visitors and help them find what they are exactly looking for.

From simple queries to complex ones, chatbots can easily handle any kind of queries posed to them and fetch the best answer for the user. Using chatbots has made handling customer support so much more efficient, cost-effective and quick for marketers.

But chatbots are just one example. There are several other examples to get inspired from. For example, Starbuck uses predictive analytics to serve personalized recommendations to its users. Since 2016, Starbucks has been recording the purchase details of its users. They then use it to send personalized marketing messages to their users. It’s a great way to let the message out and boost your conversions.

2. Video Marketing

The success of video marketing is known to all. A simple personalized video with a touch of reality can take your marketing efforts to the next level. And marketers are not ready to let this strategy go off yet. In fact, they will use it more aggressively in the coming year to make the best out of it.

Reports suggest that video marketing can make your lead generation strategies more effective and boost your conversions too.

As we all know, that, most users indulge in some sort of research before they finally make a purchase. Video marketing can help these users make better decisions regarding a purchase. Most buyers believe that watching product videos makes them more confident to buy them.

And not just that. Videos are interesting to watch. So people choose to watch a video over reading a blog post if they were given a choice. Google, too, supports websites with videos and prefers to boost the search ranking of websites that contain video content.

3. Voice Search

With the ever-changing trends in digital marketing, voice search has become extremely popular and is here to stay. Reports suggest that voice commerce sales are projected to increase over 2,000% from 2017 to 2022.

Most smart speaker owners use voice commerce to purchase items. This means that voice search is not just used for finding information but to improve people’s shopping experiences too.

Voice search has influenced people’s lifestyle so much that 72% of people who own smart speakers at home say that the devices are used as part of their daily routine. In fact, 65% of people who own Amazon Echo or Google Home say that they can’t think of life without their smart speakers.

Now imagine the impact on people’s lives without voice search. So obviously, 2022 will see voice search evolve in a more powerful way to help businesses improve their marketing efforts and offer a better customer experience.

4. Influencer Marketing

Another very popular marketing trend that’s here to stay is influencer marketing. People trust influencers because of their ability to promote businesses in the most natural and creative way. They do it so well that even a promotional post appears non-promotional.

Their social media followers trust them more than they trust the brand and buy the product just because it’s recommended by their favorite influencer. This makes influencer marketing super effective. And marketers are in no mood to stop taking advantage of it for their business.

So these are a few marketing trends that you’ll continue to see in the coming year. With the New Year just around the corner, it’s time for you to set your new marketing goals now.