3 Best Practices That You Should Know When Creating Your Video Content

Well, we all how most people prefer visual content rather than written ones. That’s one of the reasons why videos and images have gained much popularity over the years.

And why wouldn’t they? Cause it’s a proven fact that content with a visual representation such as videos has more clicks than content without.

But that doesn’t mean that you can just any old video the content and it will become popular. No sir, it definitely won’t. If you post a completely unrelated video it might even cost you.

So before starting anything, you should come up with an appropriate plan to create a video and marketing it as well. Cause in a sense both are related.

Now you are thinking what does planing for video content have to do with its marketing? Well, the answer is without knowing the core of your content how should one even plan a marketing campaign.

So, to help you, I would share 3 of the practices that I find very helpful when creating video content.

01. Determining the purpose of the video

I think this step doesn’t come as surprise. As we all know creating content without even knowing its purpose, now that simply flat-out idiotic. Not only will it hinder the quality but also there would be a variable that you can’t afford

Thus determining the purpose of your video it’s the first thing you should look into. Cause if you the content creator don’t know what’s the purpose how would you create a video that carries the message that you wanna share with people through your content? The same goes for its marketing as well without knowing how would you create an effective marketing campaign.

02. Learn about your target audience

When creating content you must keep your target audience in mind. Cause the video stream isn’t for you but the audience to whom you wanna relay your message. And everyone’s understanding is different. What you find easy and interesting others might find it hard and distasteful.

So it’s best to look up what your target prefers what the majority of them follow. What types of content do they prefer. After learning all the negatives you must also look into the negatives as well. Like what types of content they dislike, what words are taboo to them, etc. So it’s best to do some research first and then develop a plan on how you will create quality content that is liked by the majority of your target audience.

Also, make sure to check in their feedback after your stream to check out how did it perform? Did it meet their taste? Which parts were problematic? What do you need to improve? In other words, learn from their feedback and further improve your future content accordingly.

03. Keep platform in mind

Another important aspect when creating a video is also the platform. Cause every platform has its own sets of rules and regulations. Also, the popularity of each category varies. Like we know that Youtube is a very popular streaming site and you can even make money from it but when it comes to gaming people prefer Twitch. Similarly, tutorials or exclusive videos creators might post promos on youtube but publish they prefer sites like Udemy, Treehouse, Patreon, Streaming Plug, etc.

And if you don’t follow the regulations of the site then not your video but also your account may be deactivated permanently. If you are new it might not matter much to you at the moment but it’s different if you had built it up for years.

And to share with friends and family they prefer social media platforms. In other words, the video that you are making must be sharable as well. So make sure the video stream follows the privacy policy of the platforms that you are planning to upload.