1940s

1940s

The 1940s (pronounced "nineteen-forties" and commonly abbreviated as "the '40s" or "the Forties") was a decade that began on January 1, 1940, and ended on December 31, 1949.

Most of World War II took place in the first half of the decade, which had a profound effect on most countries and people in Europe, Asia, and elsewhere. The consequences of the war lingered well into the second half of the decade, with a war-weary Europe divided between the jostling spheres of influence of the Western world and the Soviet Union, leading to the beginning of the Cold War. To some degree internal and external tensions in the post-war era were managed by new institutions, including the United Nations, the welfare state, and the Bretton Woods system, facilitating the post–World War II economic expansion, which lasted well into the 1970s. The conditions of the post-war world encouraged decolonization and the emergence of new states and governments, with India, Pakistan, Israel, Vietnam, and others declaring independence, although rarely without bloodshed. The decade also witnessed the early beginnings of new technologies (such as computers, nuclear power, and jet propulsion), often first developed in tandem with the war effort, and later adapted and improved upon in the post-war era. The world population increased from about 2.25 to 2.5 billion over the course of the decade, with about 850 million births and 600 million deaths in total.

Although the 1940s was a decade dominated by World War II, important and noteworthy films about a wide variety of subjects were made during that era. Hollywood was instrumental in producing dozens of classic films during the 1940s, several of which were about the war and some are on most lists of all-time great films. European cinema survived although obviously curtailed during wartime and yet many films of high quality were made in the United Kingdom, France, Italy, the Soviet Union and elsewhere in Europe. The cinema of Japan also survived. Akira Kurosawa and other directors managed to produce significant films during the 1940s.

Bing Crosby was the best selling pop artist of the 1940s. Crosby was the leading figure of the crooner sound as well as its most iconic, defining artist. By the 1940s, he was an entertainment superstar who mastered all of the major media formats of the day, movies, radio, and recorded music.

The most popular music style during the 1940s was swing, which prevailed during World War II. In the later periods of the 1940s, less swing was prominent and crooners like Frank Sinatra, along with genres such as bebop and the earliest traces of rock and roll, were the prevalent genre.

As the 1940s went through times of hardship during and after WWII, the solution was significant rationing and fashion items and fabrics were no exception. Fashion became more utilitarian or function and comfortability over style. Besides this rationing, as a tribute, women's fashion also changed to reflect that and it was seen in the new silhouette that is featured suits. In order to feminize this, certain elements were added such as the straight knee-length skirts and accessories to complete the look. Even with the challenges imposed by shortages in rayon, nylon, wool, leather, rubber, metal (for snaps, buckles, and embellishments), and even the amount of fabric that could be used in any one garment, the fashion industry's wheels kept chugging slowly along, producing what it could. After the fall of France in 1940, Hollywood drove fashion in the United States almost entirely, with the exception of a few trends coming from war torn London in 1944 and 1945, as America's own rationing hit full force, and the idea of function seemed to overtake fashion, if only for a few short months until the end of the war. Fabrics shifted dramatically as rationing and wartime shortages controlled import items such as silk and furs. Floral prints seem to dominate the early 1940s, with the mid-to-late 1940s also seeing what is sometimes referred to as "atomic prints" or geometric patterns and shapes. The color of fashion seemed to even go to war, with patriotic nautical themes and dark greens and khakis dominating the color palettes, as trousers and wedges slowly replaced the dresses and more traditional heels due to shortages in stockings and gasoline. The most common characteristics of this fashion were the straight skirt, pleats, front fullness, squared shoulders with v-necks or high necks, slim sleeves and the most favorited necklines were sailor, mandarin and scalloped.

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