11 Tips To Speed Up Your Magento eCommerce Site | MageSpark

How To Get Product Collection By Product Id In Magento 2? 11 Tips To Speed Up Your Magento eCommerce Site

Did you experience it... The sudden drop in sales with an increase in page load speed of your Magento eCommerce site.

Doesn’t matter which platform your website is built-on, the site speed will be a concerning topic. In simple words, page load time is the undermining factor that decides the traffic on your site. A site's speed ultimately affects its bounce rate. That’s why your site must load faster to make it comfortable for site visitors.

Google considers page speed as one of the essential ranking factors on SERP. To outrank others on search engines you must have a website that converts and has a fast loading speed.

According to research, the top 10 ranking pages on search results have well-optimized and fast-loading sites.

While many are facing difficulty to achieve a fast-performing website but to rank higher on google your site should load within 3 seconds. With a site speed of two seconds, the odds of doubling your traffic and revenue increase drastically.

Knowing the important factors behind your low page speed will be the first step to getting a score of 100% in the page speed insights tool. There can be any underlying issue to your site enabling it to load slowly. It can be due to large images, hosting platforms, using old versions, large JS or CSS files, or any other. To check, add your URL in google page speed insights and click analysis to run a quick test. It will show you a report about your website and what is retarding its performance.

Which eCommerce site builder should be most suitable for you?

With a lot of options available on the internet and more coming every day, you are most likely to be in a confusion about choosing a suitable eCommerce application. When it comes to eCommerce CMS or platforms a variety of options are available. You can go with Shopify, WooCommerce, Prestashop, and many others to choose from. Besides that, Magento 2 is one of the most favored eCommerce builder platforms for online businesses. This is because it is a robust platform that provides advanced functionalities and customization options. Magento offers higher scalability so don’t have to shift to another platform later on.

There are many parameters to look upon for Magento 2 speed optimization. Not necessary to focus on all parameters. Only by optimizing the most affecting ones will leverage your Magento 2 speed.

Let’s get you started, with the ten effective tips suggested below:

• Upgrade To the Latest Version
• Image Optimization
• Integrate CDN
• Utilize Caching
• Merging JS AND CSS
• Magento 2 Defer Parsing of JavaScript
• Reduce Server Response Time
• Less Extension & Modules
• Turn Production Mode On
• PHP Accelerators
• Select Fast Web Hosting

Let’s take a closer glimpse at all of them!

Upgrade To the Latest Version

New updates often come with bug fixes and performance improvements. Magento 2 often notifies users regarding any new or critical updates to the store. It’s better to update it rather than ignore them. With the latest version, you’ll get better security patches and a boost in performance. Upgrading to the latest version of Magento 2 requires a little bit of work and some technical knowledge. Check out this tutorial on upgrading to the new version of Magento 2.

3 main steps involved in Magento 2 installation:

• In the Magento file tree add a new version
• Run the installer to upgrade the database
• Switch all themes and custom extensions to a newer version

Image Optimization

Large images do have a critical impact on the speed factor. Stats say that 60% of the website comprises images. This calls for the need for image optimization to speed up your Magento site. Thus, optimizing the product images will have a significant impact on the Magento site loading speed. You can optimize them in two ways - First, by using photo editing tools like Photoshop to compress the image files. Secondly, there are speed optimization extensions available on the internet.

Some of the best image optimization extensions are given below:

• GTspeed ( From GTmetrix)
• Compressor Extension
• Image Optimizer ( From Magento)

Integrate CDN

E-commerce store owners involve various kinds of content types that need to be delivered faster to your visitors. The simplest way to achieve a speed mark in a Magento store is to integrate a content delivery network. The CDN usually reduces load time by serving the elements ( such as product descriptions, and images) from different locations around the globe. This will help in delivering them much faster to the shoppers.

KeyCDN offers the simplest integration with both HTTP and HTTPS configuration to the Magento store.

Make Use Of Cache

Reduce your page requests on the database by enabling the website cache. Magento 2 offers many forms of caching mechanisms to improve the speed of the website. Moreover, Magento itself provides a built-in caching module in combination with 3rd party modules. People have got great website performance by integrating NGINX + APC + Memcache + Varnish caching together.

Here is a quick synopsis of varnish caching

It is an open-source web application accelerator/HTTP accelerator/ caching HTTP server Magento 2 defer parsing of javascript extensions proxy. The concept is that files or their fragments are cached by a varnish in the memory to reduce network bandwidth and response time for future similar requests.

The varnish is designed exclusively for the HTTP protocol, unlike other popular web servers. The varnish is designed exclusively for the HTTP protocol, unlike other popular web servers.

We will discuss more on this later.

Ensure that all cache types are enabled by navigating to “System” > “Cache Management”.

Other forms of cache to optimize your Magento store.

Browser Caching:

With browser caching you add coding snippets to your .htaccess files Make sure not to malfunction the store.

GZIP Compression:

It helps in compressing the store web pages and style sheets before sending them to the browser, at the server level.

Page Caching:

With the page caching mechanism you are likely to speed up your Magento store. It serves already visited pages to the shoppers from the cache, thus, turning off server load.

For More Information, Visit:- 11 Tips To Speed Up Your Magento eCommerce Site