What makes the push notification an app owner’s best friend?

For any app owner, the biggest tool in their arsenal is the push notification. With this, app owners can advertise, market, notify and educate their app users relating to anything in the app. For instance, the latest news notifications are issued by news apps, important weather events can be shown with the help of push notifications, and so on. There is practically no end to how these notifications can help businesses.

How push notifications are the ideal communication medium

They aren’t invasive- Nobody likes to receive unsolicited calls or SMSs promoting a product. If given a chance, they’d rather block these calls and SMSs instead of receiving them regularly. On the other hand, a push notification is not seen as an invasion of one’s privacy. Push notifications can be dismissed whenever needed. Even if it was an important notification you dismissed, you could still get the message across on the mobile app.

They’re controllable- The app user can control which notifications he can see- he can disallow any app from sending notifications or limit the number of notifications he receives. Not only that, the app owner too can prepare a detailed and automated notifications system where each notification can go to the relevant app user subject to certain terms. For instance, whenever you buy anything from your smartphone, the e-commerce app regularly shows you your order status till the time it reaches your doorstep. It also sends you a feedback notification and email asking for your service experience.

They’re to-the-point- Just like SMSs, push notifications are generally to the point. They do away with unnecessary fluff, giving only the details the app user needs to know.

They’re preferable over other communication mediums- If given a chance, most people would like to receive updates via push notifications as opposed to email or call. The app user may not have the time to regularly check his email or answer a call. In such a case, a push notification is ideal, especially if the app user has little time on hand to check for important updates regarding his e-commerce order or anything else.

You can interact with them- Push notifications aren’t just about text, they can come embedded with images and links. You can also answer texts directly from the push notifications. This gives app owners a lot of room for creativity with their push notifications. Even if the notifications are not that important, creative ways of attracting attention to push notifications could help app owners get their users to use the app when needed.

Personalized messages- Last but not least, many mobile app builders help you customize your push notifications. After all, a customized push notification is more effective than a generic push notification. Mostly, many e-commerce and gaming apps use personalized messages to lure app users to complete a function.

Last words

The push notification is a tool that’s indispensable to app owners. Without it, it is practically impossible to fulfill app goals without the use of push notifications, even if you’ve made a free mobile app.