WHAT DOES DIGITAL MARKETER DO ? AND SOME BASIC THOUGHTS TO BECOME A DIGITAL MARKETER..

WHAT DOES DIGITAL MARKETER DO ? AND THEN SOME BASIC THOUGHT TO BECOME A DIGITAL MARKETER……

A digital marketer uses digital channels to reach customers, promote products and services, and then build brand awareness.

WHAT DO DIGITAL MARKETERS DO ?

A digital marketer's role is to drive a brand awareness and then ruling generations through digital channels mostly digital marketers spend their time by creating posters and creating valuable content, and then controlling social interactions. For example, a digital marketer in charge of SEO (SEARCH ENGINE OPTIMISATION ) means they might improve website ranking on major search engines like GOOGLE, YAHOO , BING. etc and then all digital channels - both free and paid.

At a small company,one person might own many digital channels and tactics described above, while larger companies typically have a specialist focused on one or two more brand channels.

Here some examples of these specialists:

SEO Manager

Main KPIs (key performance indicators) : ORGANIC TRAFFIC

SEO managers work to rank a business on google SERPs. Using various SEO strategies, this person might work directly with the content creators to create high-quality content, even if the company also posts this content on social media.

Content Marketing specialist

Main KPIs: Youtube channels subscribers, Time on page

Content marketing are also called digital content creators. They might keep track of the blogging calendar, or elaborate a content strategy that also includes video.

Marketing automation coordinator

Main KPIs : Email open rate , click through rate

Simply a marketing automation coordinator chooses and manages the software a marketing team uses to understand customer behaviour and measure the business growth.

So it's important for there to be someone who can group these activities into individual campaigns and track performances.

SOME ULTIMATE SKILLS TO BECOME DIGITAL MARKETER :

DATA ANALYSIS :

If you want to become a professional digital marketer, we need to monitor and optimise digital marketer campaigns , in our daily life we require to gather and analyse data from various digital sources to gain insights to the company’s digital marketing strategies, Data analytics technique will help to understand the other marketers and customer mind, this will lead business to run in high level.

STRATEGY THINKING:

The main key role of a digital marketer is strategy thinking. But for many of us there is no time for strategy thinking and we are always looking outside strategy thinking. But strategy thinking entails long-term planning.

The strategy is the plan. The tactics are the tools and methods of implementing the plan.

So here you can see how to grow your strategic thinking as a digital marketer :

BE GOAL FIRST:

First you need to know where your company brand wants to be and you need a vision of how your marketing efforts will support that. And you need to discuss it with your team members. And then you get line up with both intention and tactics.

BE CUSTOMER - AWARE :

The next good step to becoming strategic is deeply knowing your audience , not just in demographics. This is the foremost way to create buyer personas, documenting vital information such as behavioural characteristics.

BE OPTIMISTIC , DATA CLEAR :

Use your goals and market awareness to get optimistic about your digital marketing work. And then data will help answer those questions for yourself and team members. But

Scrupulous how you pull and talk about that data. And then you need to think through the information that is most relevant and able to translate your findings.

LEARN ABOUT THE DIGITAL MARKETING PLATFORMS AND TOOLS:

There are lot of tools you should boost your digital marketing activities across all range of channels. Let we see some examples:

UX and design - canva , google optimize

Social Media marketing -Buzzsumo , Buffer , Hootsuite

Email marketing - Hubspot Mailchimp, Active campaign

SEO - Semrush, Moz bar, Ahrefs

BUILD YOUR PERSONAL NETWORK BY JOINING IN GROUPS :

Creating a network ad joining in online group on linkedin will help you to connect with other digital marketing members . Though network you get idea and advise to improve your digital marketing ideas