Social Media Usage Report For Digital Marketers In 2022

The landscape of digital marketing has changed as a result of social media for the best social media marketing agency. It symbolizes the preferred method of communication, entertainment, and information-seeking for the majority of consumers, for better or worse. Because of this, many businesses are keen to build up their social media followings and, in some cases, even offer their goods and services there. Every brand, according to conventional thinking, should have a page on Facebook, Instagram, and Twitter.

Trends in Social Media by Platform

Every month, customers use seven different social networks on average. With more than 2.9 billion monthly active members, Facebook continues to be the most widely used social network in the world, despite forecasts to the contrary. Facebook appears to draw older demographics who primarily utilize it as a source of information due to its mix of links, photographs, and videos. However, users are diverting their attention away from the platform and toward newer ones, including TikTok, which has increased by 105% since 2020.

That's probably because TikTok provides an enticing stream of brief films. Consumers of today want large rewards and have short attention spans. TikTok offers the ideal balance of relatable, natural material and energizing aesthetics. Numerous firms have discovered that the platform encourages interaction.

Conversations draw more interest

Social media has always purportedly been about establishing human connections. The initial versions, however, were largely inactive on most platforms. Users signed in to post updates, possibly to remark on other users' posts, and then they logged out. Social media has essentially taken over every part of our digital life nowadays. Additionally, we desire and expect engagement. Simply put, passive content doesn't perform as well.

On Twitter, Instagram, and TikTok, engagement-friendly postings and algorithms are prevalent, but conversation-based social networks are also increasing in popularity. Platforms like Reddit, Quora, Clubhouse, and Medium are now being used by digital marketers to spread the word about their brands.

Quora- An all-encompassing brand knowledge base is developing on the question-and-answer website Quora. Users will visit Quora to inquire about a certain product or industry, just as they would log onto Facebook to read customer evaluations of a business. Answering questions on this platform, which boasts more than 300 million monthly active users, can help many marketers!

Reddit- The modern-day equivalent of outdated newsgroups and forums is Reddit. Users have access to a wide range of "subreddits," each of which is focused on a different topic. Although the majority of subreddits forbid commercial postings, several corporations have discovered the benefit of engaging in relevant discussions to win the trust of their desired audience and subtly raise their flag. There are also plenty of opportunities to discover your audience on Reddit, which has over 130,000 active subreddits and 430 million monthly active users.

Medium- Regular blogs are now being challenged by Medium and its close rival, Vocal. These cutting-edge writing communities give self-publishing a social component. The 100 million monthly active users of Medium have the ability to publish original content, comment on it, and curate collections. A user's post is both sent to their followers and recommended to others based on their interests by the algorithm. Medium and Vocal are excellent for long-form content promotion and discoverability because of this one-two punch. Amazon and Starbucks are two companies that use Medium to publish insightful articles, how-to guides, and other engaging content.

Clubhouse- Consumers who enjoy listening to podcasts and other audio content are the target audience for Clubhouse. On this social media platform, you can join in the conversation, though. In essence, it's an audio rendition of the traditional chat rooms. Marketing professionals may quickly add value to already established themes or host their own rooms where users can post audio comments, suggestions, and testimonials. While Clubhouse was wildly popular at the beginning of 2021, its popularity has since declined and it isn't yet a well-known brand.

Despite the fact that social media is an ever-evolving beast, the formula for success generally remains the same: provide value to your ideal audience, connect with them where they are, and publish regularly. Avoid the desire to create a brand presence across all channels with the best social media marketing agency. Not only is it challenging to control, but it will inevitably weaken your efforts. With so many alternatives, picking the top 2-4 platforms that can help your business expand is easy.