Ryan Sherr Opens Up About the New Full-Service Business-to-Government Model by FedBiz Access

For over two decades, FedBiz Access has guided businesses through the intricate federal marketplace. The process of securing government contracts is often a significant challenge, filled with complex registrations, compliance hurdles, and fierce competition. Many businesses possess the skills and services the government needs but lack the specific expertise to navigate the procurement system effectively. This creates a barrier that can prevent qualified companies from accessing valuable opportunities.

In response to this challenge, FedBiz Access recently introduced a full-service, business-to-government model designed to provide direct, hands-on execution. This shift moves beyond traditional consulting to offer a partnership where FedBiz Access manages critical contracting tasks for its clients. To understand the specifics of this new approach, we spoke with Ryan Sherr, the Marketing Director at FedBiz Access, about how this model will change the game for government contractors.

Q. What prompted FedBiz Access to introduce the new full-service, business-to-government model?

Ryan Sherr: At FedBiz Access, we've worked closely with small and medium-sized businesses for over two decades, and we’ve seen firsthand how difficult it is to navigate the federal marketplace. Many businesses have the capabilities the government needs, but they hit roadblocks when it comes to registrations, compliance, marketing, or just figuring out where to start. We realized that offering advice wasn’t enough for many of them. They needed someone to roll up their sleeves and take on the heavy lifting alongside them.

That’s really what led to the creation of our full-service, business-to-government model. It’s about moving beyond traditional consulting and stepping in as an active partner. We’re not just saying, "Here’s what you should do." We’re doing it with them. That shift is what prompted this evolution, and it’s already making a major difference for the companies we serve.

Q. Could you elaborate on the specific challenges this hands-on execution model solves for businesses new to or struggling with government contracting?

Ryan Sherr: Absolutely. When a company is new to government contracting or struggling to gain traction, the hurdles can feel overwhelming. It’s not just about having a good product or service. You’ve got to navigate registrations, make sure you’re compliant with ever-changing regulations, craft a strong capability statement, and find a way to get noticed by government buyers.

That’s where our hands-on model makes a huge difference. We take care of those operational burdens, from building a marketing presence to managing registrations and certifications. We also handle direct outreach to buyers, which is a step most small businesses simply don’t have the time or resources to do effectively. Our goal is to let business owners stay focused on what they do best while we help open the right doors and position them to win.

Q. The mission of FedBiz Access is to empower small businesses. How does this new model specifically support that mission and differentiate you from competitors?

Ryan Sherr: This model is all about empowerment through execution. We’ve always believed in the potential of small businesses in the government space, but many of them don’t have the internal infrastructure to compete at the federal level. We provide that infrastructure for them.

What sets us apart is that we don’t stop at strategy or consultation. We take action. We’ll get your registrations in order, secure your certifications, build your capability materials, run targeted marketing campaigns, and even help you build relationships with contracting officers. It’s a true partnership, not a one-size-fits-all template.

We’ve been doing this for over 24 years and have supported clients in winning over 36 billion dollars in government awards. That kind of history doesn’t come from cookie-cutter service. It comes from knowing how to meet small businesses where they are and help them grow in a way that fits their size, goals, and capabilities.

Q. Your company website mentions a "Government Readiness Level" (GRL) plan. How does this plan fit into your new full-service model?

Ryan Sherr: The GRL plan is really the backbone of our approach. It gives us and our clients a clear, objective view of where they stand in terms of readiness for government contracting. It’s not just a gut feeling. It’s a structured system that evaluates everything from registrations and certifications to marketing materials and opportunity targeting.

Once we’ve established a client’s current Government Readiness Level, we create a step-by-step plan to get them where they need to be. And here’s the key—we don’t just hand them the plan. We execute it. We make sure their SAM and DSBS profiles are optimized, we handle their certification paperwork, we create the marketing assets, and we reach out to buyers on their behalf. It’s a living plan that evolves as the client grows, and it ensures nothing falls through the cracks.

Q. Looking ahead, what trends do you see in government contracting, and how is FedBiz Access positioning itself to help clients navigate them?

Ryan Sherr: There are a few major trends that we’re keeping a close eye on, and we’re already taking steps to help our clients adapt.

One big one is the government’s increased push to work with small and disadvantaged businesses. That’s a huge opportunity, but it also means businesses need to be properly certified and fully visible in government systems. We’re making sure our clients are both qualified and easy to find.

Another shift we’re seeing is the acceleration of simplified acquisitions and micro-purchases. Agencies are moving faster and want vendors who are ready to respond quickly. That means your registrations have to be in order, your capability statement needs to be on point, and you have to be on their radar. We help with all of that, from preparation to marketing.

We’re also investing in real-time research tools like FedBiz365. It’s an AI-powered platform that gives our clients insight into which agencies are buying what they sell, what their competitors are doing, and what’s coming down the pipeline. It’s part of our broader effort to give clients a strategic edge, not just a compliance checklist.

Finally, there’s the evolving regulatory environment, especially with the ongoing updates to the FAR. We’re staying ahead of those changes and adjusting our services accordingly, so our clients don’t get caught off guard.

At the end of the day, our job is to be a constant, reliable guide through a landscape that never stops shifting. And with this full-service model, we’re doing more than just guiding. We’re walking the path with them.

Conclusion

The insights from Ryan Sherr highlight a strategic evolution in supporting government contractors. By taking on the procedural burdens of registrations, market research, and proposal development, FedBiz Access allows its clients to focus on their core competencies. This hands-on model is not just about providing advice; it is about actively working alongside businesses to produce tangible results and secure government awards.

This approach effectively lowers the barrier to entry into the federal market, especially for small and medium-sized businesses that may not have the internal resources to manage a dedicated government sales division. The commitment to a full-service partnership signals a deeper level of accountability and a direct investment in the success of their clients. We thank Ryan Sherr for his time and detailed explanation of this forward-thinking model.