“Rewriting the Jet Game: How Alexander Yakush, Founder of Avix Jets and Morfi Matrix, is Creating a New Era for Global Aviation Brokers”
By New Generation

Meet Alexander Yakush, the New York-based serial entrepreneur behind Avix Jets and Morfi Matrix. With a background in luxury, logistics, and software, Yakush isn’t just building another private jet airline company — he’s building a scalable infrastructure for the next generation of aviation brokers.
While the private aviation space has long been dominated by legacy players and manual workflows, one founder is flipping the script — by blending elite service with AI automation and an aggressive commission model that empowers brokers worldwide.
In this exclusive interview, we sat down with Alexander to talk about the Avix model, broker-first philosophy, and how AI is reshaping how private flights are booked, quoted, and scaled globally.
✦ Alexander, what makes Avix Jets different from other private aviation companies?
- Most companies in this space are old-school — they operate like it’s still 2005. Lots of emails, PDFs, delayed responses, and low commissions for brokers doing all the work.
AVIX Jets flips that. We’re 100% broker-first. We offer commissions up to 70%, full white-label options, and instant quoting tools powered by AI. Whether you’re a solo broker in Dubai or a boutique agency in Paris — we give you the platform to move fast and earn big.
Our goal is simple: make brokers rich, fast, and efficient. When they win, we win.
✦ That’s a bold statement. How does your system actually work?
- We built it to be plug-and-play. A broker logs in, types a city pair, selects the aircraft category — and in seconds, they get a real-time quote, client-ready itinerary, and payment flow. No waiting. No middle layers.
Behind the scenes, we’ve integrated live aircraft availability, optimized routes, fuel costs, and even AI-based pricing recommendations through Morfi Matrix, our smart backend engine.
And yes — they can close the entire deal while sipping espresso at a rooftop in Istanbul. That’s the level of freedom we’re building.
✦ Why did you choose to focus so much on brokers?
- I’ve been a broker. I know the hustle. You work 12 hours, close a flight, and the operator gives you 50% from profit. That’s not a partnership — that’s exploitation.
So I built the platform I wish existed. One where you’re not just a middleman — you’re a stakeholder. We don’t just give better commissions — we give full tech, 24/7 AI support, marketing assets, and client protection. Our brokers don’t beg for quotes — they own the process.
✦ Where are most of your brokers based?
- Everywhere. We have new brokers onboarding weekly from the U.S., UAE, UK, Switzerland, even South Africa.
And that’s the beauty of it — we’re borderless. With Avix, a 24-year-old with no aircraft background can start closing flights in days, using our brand, system, and tools. It’s aviation democratized.
✦ How does AI play into your operations?
- AI is our co-pilot. From flight matching and demand prediction to client behavior scoring and automated upselling, everything runs on data and logic — not guesswork.
Morfi Matrix is the tech brain behind AVIX — we’ve built a suite of AI workflows that track market changes, recommend pricing tiers, flag empty legs, and even draft client emails in your tone.
We call it “Broker Intelligence” — it turns an average sales agent into an elite closer.
✦ What’s the long-term vision?
- First: become the #1 broker-enablement platform in the world.
We’re not just building a charter service. We’re building the Shopify of private aviation — where any motivated individual or firm can launch their own jet booking business on our backbone.
Next? Expand into AI loans backed by aircraft, instant aircraft sales, and on-demand global luxury transport — all managed through smart contracts and predictive systems.
The jet game is just step one. We’re designing the infrastructure of elite movement.
✦ Final message to brokers reading this?
- If you’re tired of chasing quotes and making crumbs — join us.
Avix Jets is for closers, visionaries, and leaders who want speed, control, and real money.
This industry is changing. Don’t get left behind.
With Avix Jets, Alexander Yakush is not just flying higher — he’s bringing an army of global brokers with him. Through cutting-edge AI, bold commissions, and a broker-first ecosystem, he’s redefining what private aviation looks like — and who gets to win.
About the Creator
New Generation
A New York magazine dedicated to discovering and featuring the most ambitious young entrepreneurs and startup founders shaping the future of business and innovation.




Comments (1)
Avix Jets sounds innovative. It's great they're broker - first, with high commissions and AI tools. Reminds me of when we streamlined our tech processes.