Reham Makhlouf

In an age where marketing strategies are increasingly driven by data and technology, Reham Makhlouf, the co-founder and CEO of We Influence It, is blending innovation with emotional storytelling to revolutionize the industry in the Middle East and North Africa (MENA) region. Under her leadership, the agency has become a key player in crafting data-driven campaigns grounded in human behavior and psychological insights, positioning brands in ways that resonate deeply with their audiences.

Building a Marketing Powerhouse in MENA

Makhlouf’s entrepreneurial journey was sparked by her passion for storytelling and a desire to create marketing campaigns that do more than just promote products. “I saw a gap in the market for combining creative narratives with psychological insights,” says Reham. Together with her brother, she launched We Influence It, the first influencer marketing platform in Jordan. Today, the agency connects brands with trusted influencers across the MENA region, particularly in the luxury, wellness, and lifestyle sectors.

We Influence It serves businesses, influencers, and brands who seek to engage their audiences meaningfully and create lasting connections through innovative marketing strategies.

A Career Shaped by Diverse Experiences

Makhlouf’s career path is anything but linear. Having worked in banking, e-commerce, network marketing, and media (including a stint as a TV presenter), each experience equipped her with a diverse skill set and a deeper understanding of the industries she now serves. A recent milestone in her career was when We Influence It was tasked with organizing a prestigious event coinciding with Qatar’s National Day, aimed at enhancing tourism and attracting investment to the country. The event will bring together influencers, journalists, and key figures from across the MENA region.

“Although the event is still in progress, it has played a significant role in solidifying our reputation as a top marketing firm, showcasing our ability to manage complex and high-profile events.”

Navigating Challenges in a Competitive Market

Launching a business in a competitive industry like marketing was not without its challenges. “Building trust and credibility was tough,” admits Makhlouf. But she stayed true to her core values, consistently delivering high-quality work and fostering strong relationships with clients who believed in her vision. Learning to quickly adapt to changing market conditions and focusing on team development were also key to overcoming obstacles.

“We consistently delivered high-quality work and cultivated strong client relationships, helping us grow in a competitive market.”

Influences and Core Values

Reham credits her family as her greatest inspiration, citing their unwavering support throughout her career. “My father, mother, sister, and brother have always been my biggest influences,” she says. She also draws inspiration from industry leaders who prioritize authenticity and meaningful connections in their work.

At the heart of We Influence It’s operations are three core values: authenticity, creativity, and excellence. “These values guide every decision we make, from our approach to client relationships to how we execute campaigns.”

Innovative Solutions for a Growing Client Base

Since its inception, We Influence It has grown into a full-service marketing powerhouse, offering a wide range of services including influencer marketing, social media management, content creation, and event management. The agency serves both local and international brands and continues to innovate in its approach to marketing.

“Our client base now includes brands from the MENA region and beyond, and we continue to innovate in how we approach marketing strategies.”

Achievements and Milestones

Makhlouf’s dedication to her craft has earned her numerous accolades. We Influence It was awarded a grant from the United Nations Safir Program, recognizing the agency as a trusted and innovative startup. In 2023, Makhlouf was invited by the UN to share her entrepreneurial experiences in Paris, further solidifying her role as a thought leader in marketing.

Other significant milestones include successful collaborations with the Saudi Tourist Authority and several projects focusing on social impact, where the agency used its platform to raise awareness and drive positive change in society.

Notable Collaborations and Case Studies

We Influence It has worked with several prominent brands in the MENA region, including the Saudi Tourist Authority, DAR restaurant, and Landmark Hotel in Amman. These collaborations allowed the agency to develop unique strategies that elevated their clients’ brand presence and increased sales.

“Each collaboration has helped us fine-tune our approach and deliver results that go beyond just numbers.”

Vision for the Future: A Focus on Human-Centered Marketing

Reham Makhlouf aims to inspire more businesses to embrace authentic, human-centered marketing strategies. By focusing on real connections and emotional engagement, she hopes to shift the industry towards more meaningful, sustainable marketing practices.

“Marketing is not just about transactions, it’s about creating lasting connections through storytelling and emotional resonance.”