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“No-Code Is Just the Beginning” — A Deep Dive with Alexander Yakush, Founder of Morfi Matrix and Avix Jets.

By New Generation

By New Generation Published 8 months ago 3 min read
Alexander Yakush

In a world obsessed with speed, Alexander Yakush rewriting the rules of how digital products are launched, scaled, and monetized.

A serial entrepreneur with roots in both aviation and technology, Yakush has built multiple ventures across industries — but his latest creation, Morfi Matrix, may just be his most transformative yet. Positioned at the intersection of no-code development and artificial intelligence, Morfi Matrix is enabling a new wave of founders, consultants, and enterprise teams to build smarter, faster, and leaner.

We sat down with Alexander to explore how his platform is powering the next era of innovation, why AI is no longer optional, and where the digital world is heading next.

✦ Alexander, what inspired Morfi Matrix?

- When you launch several companies, you begin to notice recurring obstacles: developers are expensive, timelines drag, and MVPs often die before launch. I lived that cycle too many times. So I started asking — what if the bottlenecks didn’t exist? What if people could bring their ideas to life in days, not months?

That’s where Morfi Matrix was born — a no-code and AI-first development agency that eliminates the drag of traditional dev cycles. We give founders the ability to execute at the speed of thought.

✦ How critical is no-code in today’s business climate?

- It’s not a trend — it’s a paradigm shift. No-code is as big as the internet boom was in the early 2000s. We’re seeing designers, consultants, solopreneurs — people with zero tech background — building platforms that used to require full-stack teams.

At Morfi Matrix, we use tools like FlutterFlow, Bubble, Xano, and we layer them with AI to create intelligent systems. That means faster MVPs, lower costs, and fewer barriers to entry. For early-stage companies, this can be the difference between thriving and disappearing.

✦ Tell us more about your AI integrations — how do they work?

- No-code gives us agility. But AI gives us foresight. We embed GPT-based logic, predictive analytics, and automation into the apps we build. That turns static apps into intelligent platforms. For example, a CRM we built doesn’t just store customer data — it suggests upsell opportunities based on behavior. An HR tool we built doesn’t just collect resumes — it pre-screens them with AI to save time. That’s what we mean by “smart systems.” Our philosophy is simple: Don’t just build an app — build a brain behind it.

✦ Can you give a specific use case where this made a big impact?

- Absolutely. One of our clients needed a private jet booking system — something intuitive, fast, mobile-friendly. Traditionally, that’s a 4–6 month process with heavy custom coding. We built it in under three weeks using FlutterFlow and GPT-4 for smart form automation, real-time quoting, and itinerary generation. The system went live on web and mobile simultaneously. Their competitors were still collecting RFPs while they were already taking clients.

It’s moments like that when you realize — the future belongs to those who move first and build smart.

✦ What feedback do you hear from your clients?

- The first reaction is always: “We didn’t know it could be this fast.” But what stays with them is the sense of control. Once we hand over their system — with training and documentation — they realize they can iterate without developers. That’s empowering. Even more surprising is how it changes how companies think. When you see what’s possible with AI and no-code, your brain shifts. You stop thinking in limitations and start thinking in leverage. That shift is powerful.

✦ Where is Morfi Matrix going next?

- We’re building out global capabilities. Right now, we’re working with clients across the U.S., Europe, and the Middle East. But the real scale comes from templates, automation packages, and education hubs. We’re preparing to launch:

Pre-built AI workflows for sales, HR, and operations

No-code startup templates anyone can deploy in a day

A “Builder Academy” to train entrepreneurs to do it themselves

And we’re building a community around it. Because the future isn’t just about tools — it’s about ecosystems.

✦ Final thoughts?

- We live in the fastest era in history — and most businesses are still playing by 20th-century rules. Morfi Matrix is for the builders who want to break those rules, for the founders who want to move without waiting on code, and for the companies ready to compete at AI speed.

The name “Matrix” wasn’t a coincidence. It’s about patterns, possibilities, and creating your own digital reality. And that’s what we help people do — every single day.

Alexander Yakush designing the tide. With Morfi Matrix, he’s arming a new generation of entrepreneurs with the tools, intelligence, and speed they need to lead the future.

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New Generation

A New York magazine dedicated to discovering and featuring the most ambitious young entrepreneurs and startup founders shaping the future of business and innovation.

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  • James Arnott8 months ago

    This is some fascinating stuff. You've got a great point about no-code being a game-changer. I've seen firsthand how it can speed up development. It's amazing that people with no tech background can now build platforms. I'm curious about the AI integrations. How exactly does the GPT-based logic work within the no-code setup? And does it really provide that much foresight? Would love to hear more about the practical benefits.

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