Katie Price and the Digital Doppelgänger: Reinventing Fame Through AI

Katie Price, one of Britain’s most recognizable media personalities, has always been a master of reinvention. From her early days as glamour model “Jordan” to reality TV stardom, business ventures, and now a popular podcast host, she has consistently remained in the public eye—sometimes by design, sometimes by controversy.

In 2025, Price is once again making headlines, not for a reality show or a tabloid feud, but for something far more futuristic: she has officially launched an AI version of her iconic 1990s alter ego, “Jordan.” This development is not only a clever business move—it signals the beginning of a new era in celebrity culture, where digital identities may soon become just as influential as real ones.


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The Return of Jordan—Digitally Reimagined

Katie Price's alter ego “Jordan” helped define an era of tabloid-fueled celebrity in the UK. Her appearances as a glamour model and later on reality television cemented her place in pop culture. But with the passage of time, even legendary personas need a refresh—and in Price’s case, it has come in the form of artificial intelligence.

In partnership with tech company OhChat, Price has licensed a full 3D AI-generated avatar of Jordan. This digital version is capable of mimicking her voice, expressions, and mannerisms, powered by over 30 recorded phrases and a suite of facial animations. The AI Jordan will be used for virtual interactions, promotional appearances, and digital content across various platforms.

According to reports, the licensing deal could be worth a six-figure sum. The avatar is designed to operate independently of Price, meaning it can "work" even when she isn’t physically present. It’s a significant shift—allowing her to earn income and stay relevant in the digital entertainment space while maintaining privacy and control.


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A Strategic Pivot in Celebrity Branding

For Katie Price, this AI venture is more than a novelty—it’s a calculated business strategy. In interviews, she has spoken about financial goals and plans to rebuild her brand following years of public and personal challenges, including bankruptcy filings and multiple surgeries.

With a goal of becoming a "mega-millionaire" by 2025, this move aligns with Price’s larger ambitions. The AI Jordan offers longevity in an industry that’s increasingly driven by content, virtual engagement, and branding. It’s an innovative way to preserve and monetize her legacy without the physical toll of traditional media appearances.

She joins a growing list of celebrities and influencers who are exploring digital avatars, including musicians and social media personalities who use AI to extend their reach and capitalize on their likeness.


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Blending Past and Future

The resurrection of Jordan through AI is a symbolic blending of Katie Price’s past and future. Jordan represents her breakthrough into fame—controversial, confident, and unapologetically bold. Now, this persona has been reimagined with modern technology and a business-focused mindset.

In a recent interview, Price shared her enthusiasm about the project. “Jordan is a part of me, but she was born in the ‘90s. This is a way to keep that energy alive while I focus on other things in my life,” she said. “AI means she can live forever—even when I decide to step back.”

This approach also helps Katie distance herself from some of the stigma that followed Jordan during her peak years. While that persona was often criticized for being overly sexualized or media-hungry, the AI Jordan has the potential to be curated, rebranded, and refined—offering a second life with greater control.


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Ethical Questions and Public Reception

The use of AI to replicate public figures—living or deceased—raises ethical questions. Who owns the identity? Can AI accurately represent human nuance? And what are the long-term cultural impacts?

So far, the public reaction to AI Jordan has been mixed. Some fans have applauded the innovation and praised Price for embracing technology in a clever, empowering way. Others remain skeptical, questioning whether digital avatars may dehumanize celebrity interactions or detach fans from real-life role models.

Despite these concerns, the success of similar virtual influencers—like Lil Miquela or Hatsune Miku—suggests that the market is ready for AI-powered personas, especially when they’re tied to well-known names like Katie Price.


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More Than a Comeback

This AI venture is just one part of a broader resurgence in Katie Price’s career. She’s currently starring in a new documentary series about fertility and motherhood, hosting a popular podcast, and exploring music collaborations and merchandise opportunities. Her public image—often marred by criticism—has taken a more reflective, self-aware turn.

She’s also shown a greater focus on family and health, openly sharing updates about her children and mental well-being. Interestingly, Price has revealed that her teenage daughter, Princess, even helps vet some of her online content, offering a modern and surprisingly wholesome twist to her public persona.

As Price balances motherhood, business, and a public-facing brand, the AI Jordan stands as both a throwback and a breakthrough—a way to embrace nostalgia while stepping into the future.


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A Glimpse Into the Future of Fame?

Katie Price’s AI launch may be a trailblazer in a trend that will soon become common among aging celebrities and influencers. In a world increasingly shaped by virtual interactions, deepfakes, and metaverse experiences, the line between real and virtual fame is blurring.

Whether AI Jordan becomes a long-term success or just a cultural experiment remains to be seen. But one thing is certain: Katie Price has once again proven that she knows how to evolve with the times.

By merging technology, nostalgia, and brand control, she has set a new precedent in celebrity entrepreneurship—one that could change how we think about identity, fame, and the future of personal branding.