Julie Laflamme Beauty 2 Brows:

In the beauty industry, few individuals manage to combine entrepreneurial innovation with a mission-driven approach that uplifts entire communities. Julie Laflamme, founder of Beauty 2 Brows and a pioneer in the field of advanced aesthetics and permanent makeup (PMU), is one such figure. With 17 years of experience, Julie has not only built a thriving beauty business but has also opened the world's first indigenous beauty academy, aimed at empowering indigenous women and communities across Canada. Her journey is one of resilience, vision, and an unwavering commitment to fostering confidence through beauty.

A Vision Rooted in Empowerment

Laflamme's path to success was driven by a personal mission: to create opportunities for indigenous people in smaller communities and cities throughout Canada. "I wanted much more for my family and for indigenous people. The next generation is so important to me, and I want to help guide them and show them that we can be CEOs too," Julie explains. This deeply personal drive inspired her to establish Beauty 2 Brows, a beauty academy and studio based in Edmonton, Alberta, offering services such as tattoo laser removal, permanent makeup, teeth whitening, lashes, and more.

Julie's studio and academy are not just businesses; they are hubs for building confidence and entrepreneurship among those who need it most. Her academy specifically helps indigenous people start businesses in the beauty industry, equipping them with the skills and tools to succeed in smaller, often underserved communities. The impact of her work reaches beyond aesthetics, fostering self-confidence and economic independence.

Overcoming Obstacles with Innovation

As with many businesses, Julie faced significant challenges along the way, particularly during the COVID-19 pandemic. When lockdowns and restrictions hit, she had to pivot quickly to an online model. "When I opened my academy and COVID hit, I had to pivot to all online, and I did that successfully," she recalls. The shift required learning new digital skills, navigating the online business landscape, and exceeding her own expectations in the process.

This adaptability and determination also helped her balance the demands of running a growing business while being a mother and wife. Building a team after years of running the business solo was another challenge, but Julie's core values of persistence and focus helped her guide Beauty 2 Brows through these growing pains.

Mentorship and the Power of the 1%

Julie credits much of her success to learning from others who have achieved greatness in their fields. "I honestly look up to men and women who are in that 1% category," she says, reflecting on the importance of having strong role models. Through studying their paths to success, she developed her own strategies for growth, both personally and professionally.

Evolving from Solo Entrepreneur to Team Leader

Since founding Beauty 2 Brows, Julie's business has evolved from a solo operation into a full-fledged team of artists and educators. For eight years, she ran the business on her own, but today, she leads a team that not only provides beauty services but also teaches aspiring beauty professionals. Her company's growth reflects her commitment to providing value, both to her clients and to her students.

Julie's core values - showing up, being persistent, and staying focused - are at the heart of everything she does. Whether it's through her services or her educational programs, she instills these principles in her team, emphasizing the importance of exceeding client expectations. "My company runs off helping people feel beautiful and students feel confident in themselves," she says.

A Comprehensive Range of Services

Beauty 2 Brows offers a wide range of beauty services, including:

Permanent makeup services and training

Tattoo laser removal for brows and tattoos

Teeth whitening and tooth gem services (plus training)

Eyelash extensions and training

Coaching and online training

This diverse portfolio ensures that Beauty 2 Brows caters to both beauty clients and aspiring beauty professionals seeking advanced training. Julie's ability to offer top-tier beauty services while also training the next generation of professionals sets her business apart in the competitive beauty industry.

Significant Achievements and Milestones

Julie has accomplished several notable milestones in her career, including:

Opening a studio space and hiring artists and educators.

Conducting workshops in local high schools to educate youth about the beauty industry.

Winning awards in the "Best Beauty Academy" category, further cementing her reputation as a leader in her field.

Client Testimonials: A Commitment to Excellence

Julie's impact on her clients is evident through glowing testimonials. Shalene Rose, who completed 1-on-1 training with Julie, praised the welcoming and knowledgeable environment at Beauty 2 Brows. "I felt super comfortable in her studio. Julie is kind, caring, and knowledgeable, and she shares all her tips and tricks to help others succeed," Shalene said.

Another client, Kara Burnstick, admired Julie's commitment and pride in her work. "I love my brows, and I love the work Julie has done. She takes pride, and it shows," Kara noted.

A Mission to Build Confidence and Create Lasting Change

Julie's journey has taught her many lessons along the way, and her advice to aspiring entrepreneurs in the beauty industry is clear: "Never give up on your dreams, no matter how big or crazy they seem. Get up and work hard because in the end, it will pay off." This mindset has not only helped her build a thriving business but also position her as a role model for the next generation of indigenous entrepreneurs.

Looking to the future, Julie remains committed to her mission of building confidence through beauty, empowering others to pursue their dreams, and creating lasting change in the communities she serves. As she continues to expand her business and her influence, her story is an inspiring example of how entrepreneurship can uplift and transform lives.

Conclusion: A Legacy of Empowerment

Julie Laflamme's journey from a solo entrepreneur to a leader in the beauty industry is a testament to the power of resilience, innovation, and vision. Through Beauty 2 Brows, she has not only built a successful business but also created opportunities for others to thrive. Her mission of building confidence, both through beauty services and entrepreneurial training, sets her apart as a changemaker in her industry. Julie's legacy is one of empowerment, and her impact on the beauty industry and indigenous communities will continue to grow in the years to come.