Weiwei: Love the United States , the "loser" made into a career

Weiwei is a real Beijing girl. She likes to go shopping with her mother since she was young. The Beijing Zoo Clothing Wholesale Market is a Taobao destination for young people who like to shop for fashionable clothes. Living near the zoo, Wei Wei has been walking on the road since primary school, listening to the vendors' "tearful sales" and witnessing the wholesalers' bags and bags of goods. Going home from school and going downstairs to play on weekends, it has become a common thing for her to pick up a few good and cheap products. Wei Wei's evaluation of the zoo wholesale market, a place of fashion enlightenment, is that it is affordable and valuable, and it can select high-quality goods with a value far higher than the price of countless low-priced clothes, which is equivalent to finding bright real gold in the vast white sand.

With the gradual accumulation of experience in scouring clothes, later Weiwei only needed to glance at the clothes and then touch them to determine the origin, material, and cost of the clothes. Relying on this special skill, one summer she only spent 485 yuan in the foreign trade clothing market, and bought 74 pieces of foreign trade clothing, an average of more than 6 pieces, including cardigans, pants, T-shirts, bags, and so on.

Go viral on the Internet,

The little girl turned into "Professor Shopping"

Many people see Weiwei as so good collocation and think she is engaged in clothing professionally. But no, she majored in Chinese language and literature in college. After graduating from college, Weiwei's first job was in a large company to do statistics. She usually has a professional suit, access to high-grade office buildings, and stable, rigorous, meticulous work; When it comes to weekend nights, Vivian is like a goblin who will change into 72. She suddenly turns into a variety of shapes and appears at a variety of parties with different styles. At this point, only her girlfriends know, this "fashion elf" back to himself. Although the job paid well, Weiwei, who had a passionate personality, only lasted seven months. She said the reason for quitting was that she felt a little dull and depressed, and wanted to live a more comfortable and uninhibited life. Thus, reading books, surfing the Internet, shopping, and writing small articles to make money have become Vivian's whole life, not only the zoo market, where there is news of trade fairs and end goods, she will go to the scene. To many, this is a bit of fooling around.

No matter the love of shopping play, or love to buy clothes, such a girl is usually regarded as a "loser girl" and "woman", with a face bookish Weiwei can not with these words. Weiwei spends very little on clothes and accessories every month. She has a perfect financial plan, and various newspapers, the Internet, TV, shopping malls, and stores are all channels for Weiwei to get fashion information. She LIKES to read the latest fashion magazines of Japan, South Korea, Hong Kong, Taiwan, Europe, and America, especially some collocation experts at home and abroad, such as Piksi, Big C, etc., from which to get collocation inspiration. Wei Wei has spent a lot of thought on the zoo clothing wholesale market and clothing. The gifts she gives to friends and relatives during holidays are also cheap and good, which makes everyone happy. Therefore, her mother supports her very much.

So far, the price of Weiwei Taobao is basically no more expensive than the price on the Internet. One Shanghai seller, well known as Taobao, sells a black and white checkered skirt for 138 yuan. Weiwei bought it at the zoo for absolutely no more than 38 yuan. So she warned the junior buyer to surf the network shop must be very careful, do not simply believe the official website pictures and star pictures, if the single product without details, please the shopkeeper shot to you. Most cities now have the original single-tailed single-gathering places. Weiwei thinks that people should go out to shop more and look at the real things, not be limited to online shopping.

However, despite her love of buying clothes, Vivian felt that "happiness is not bought with money but from the small happiness of a smart life." To be a "talent", you not only need to be able to Tao but also need to use your brain to think and start to change. Before a large number of pencil pants were on the market, Vivian would ask her mother to change into pencil pants no matter whether she found straight pants or bell-bottom pants, which should be tightly wrapped around her legs.

In the winter vacation of 2005, Weiwei, who had accumulated a lot of shopping experience, went to 55BBS, a famous shopping and clothing website in China. When she saw people Posting about how to buy clothes more cheaply, she couldn't resist the excitement of the moment. She arranged and matched the clothes she had picked up in the zoo, took photos on a reality show, and wrote a post. It was called "My Experience of Ten Years in the Zoo" and posted it online with 100 photos. The post received tens of thousands of views in less than a week. She followed up with "My Zoo Shopping Training Class". A total of 4 lectures, covering shopping dress, time, language, etc., in the post to teach everyone how to deal with the stall owner, how to pretend to take goods, when to go, and how to talk.

In it, Wei Wei also details the "unspoken rules" and "lingo" of the wholesale market that she knows well. Among them, "carrying a plastic bag, posing as a shop to get goods can buy cheap clothes at wholesale prices", has been quoted numerous times by radio and television shopping programs. Many netizens according to this internship, direct benefit, praise a piece, these two posts have also been a lot of websites and some print media reprint, post hot.

It was these two posts that made Weiwei a celebrity on the site in a short time, and her experience instantly became a "Taobao Bible" for many netizens. After that, Weiwei began to continuously publish how to find the fashion brand in the wholesale market and posted the comparison picture of the baby found and the official website, which hit a lot of fashion brand supporters. Her posts were viewed 2.15 million times at the top, with an average page view of 500,000 to 600,000, and netizens began to give her the title "Little Professor Vivi".

And the clothes she bought became popular. Sometimes, when a new item of clothing is posted online, it sells out the next day. Some Taobao shopkeepers and stall owners lurk on the Internet, staring at Weiwei's action to take goods, read the post, and immediately take goods in batches.

Under the leadership of Vivian, batches of students and friends have been known to come to the zoo to buy goods, their aesthetic sense has been a good development, so that they will not dress up to dress up, and every year always bring out a few apprentices. Many suburban and out-of-town girls in my college class don't know how to dress when they first come, but after walking around with Weiwei for a while, they come out completely different. While fame becomes big, also let many other places beauty come to look for Weiwei to go shopping especially. To make everyone better find satisfactory goods, she often needs to sacrifice her best time to do a shopping guide for netizens. In the past few years, Vivian has accompanied countless netizens to visit the zoo and helped them pick out clothes. Once, she even worked a day shift at the gate of Xintiandi shopping mall, leading the way for more than 20 beauties who were attracted by the fame.

The most exaggerated is Weiwei went to Tianjin to sell bags of Taobao street shopping, back then she wrote a detailed brand introduction and experience post posted on the net. Unexpectedly, word of mouth spread quickly on Taobao Street, and girls in Beijing went to Tianjin to find goods. The girls who went back said that the stall owners rushed to each other: "Beijingers are all here!" As a result, two months later, Taobao Street was expanded. When people told Weiwei this, even though she was shocked, she did not expect that her post could bring such a big butterfly effect.

Interestingly, Weiwei is often recognized by her fans when she visits the zoo, as well as by vendors at wholesale clothing markets. She has made many friends on the Internet, and on her birthday, these friends send her small gifts or deliver them in person.

Published a book, appeared on TV, opened an online store,

Play "Amoy" into a big cause

When people are popular, all kinds of good things come to them. Weiwei's online foray into the bigger world began in 2008 when BTV's Youth Channel reported her shopping story. After that, Weiwei was frequently invited by CCTV, Beijing TV financial channel, life channel, and other provincial and municipal television stations to introduce her experience of shopping as a guest. Later, someone from the publishing house contacted Weiwei, asking her to write about her experience in clothing matching and scanning. How good it is to publish a book, can help people can also earn the fee, she did not hesitate to agree. So, in late 2009, a book on how to mix and the match was published. An initial print run of 200,000 copies sold out within three months of hitting the shelves.

In the spring of 2010, Weiwei redoubled her efforts and published a book called "Secrets of Taobao Talent", in which she taught her experience accumulated over 10 years on Taobao. When the book came out, the response was also very good. Although she graduated from college only two years ago, Weiwei is already a golden freelance writer and fashion writer. Half a year later, Vivian's third book signed a contract with the publishing house. She says she will keep doing and writing for as long as her fans and readers want. Spend the least money, dress in the most beautiful effect, and fill the world with beauty and happiness.

Vivian, meanwhile, is still in 55 BBS opened "brand shop Taobao lesson", inside often to introduce you to some foreign or Hong Kong and Taiwan pop second-tier brands, such as 2%, by the Hong Kong young Japanese tide gauge BAPE, and so on, which makes TingKeZhe is not only a good understanding of the United States, Japan is now popular costumes, also developed a pair of critical, Learn how to find the original items from these brands and look your best for the least amount of money.

Before Posting, Vivian needs to take photos, cut pictures and mix colors. Each post is more than 10,000 words, which takes out the style of writing a paper. She deserves the honorary title of "Ashes Taobao Master". The girl felt that her efforts were worth it when everyone bought something good and cheap according to her instructions. Especially AFTER a FEW BIG POSTS ARE ISSUED, Weiwei HAS become a website "characteristic shop" version of the celebrity, later she does this version of the moderator, responsible for Posting, replying, answer the netizen question.

The power of the network is huge, Weiwei on the campus, fashion crowd fame. But in the eyes of her family, she was still the same little girl who loved to flatter herself. In my uncle's view, teaching the net friend "shopping heart sutra" is a child's trick. Until one day, an accident made him change his mind completely.

2010 National Day just passed, uncle to negotiate business, beauty customers indifferent attitude to make him feel this business is very difficult, was about to get up to leave, accidentally see female customers open the web page, was the niece Vivian's blog. My uncle casually said, "This is a girl who likes to go shopping and play." The female customer listened to this, and angrily said: "You also go shopping to play into a fashion expert, write a sensational post, publish a book, OK?" Uncle smiled and said: "I can't, my niece can, this Weiwei is my niece." The female customer is dubious, their uncle has a telephone past, and ordered Vivian to send his bookmark name personally. The female client saw Vivian, took the book, and was excited. The female client has been following Weiwei online for a long time and is one of her hardcore fans. Of course, the deal was quickly negotiated. Afterward, the uncle said happily: "No way, we have a celebrity ah!"

Fame and fortune,

Taobao store is very famous

Of course, these are not the only benefits of being a scouter. Some of them are tangible -- although Weiwei doesn't have a regular job, she makes more money each month than the average white-collar worker, thanks to royalties and publicity fees. Moreover, she has another identity, the owner of a "double crown" Taobao shop.

Since Weiwei became famous on the Internet, she wanted to do something else. Publishing books and making announcements can bring a lot of money, but one's energy is limited, so she needs to do something else for sustainable development. At this moment, many people who once accepted Weiwei's help have proposed to want her to open net shop in succession, "as long as you open the shop, we are absolutely at ease."

These words let Weiwei have confidence, anyway the open net shop threshold is not high, and can recommend clothes of high quality and low price to more like people in front of, how good, that right and try. As expected, relying on being familiar with taking goods channel, and good fashionable grade, Weiwei's Taobao shop opens, popularity rises unceasingly, the first week did more than 10 business successfully, collect the number also quickly Biao rises to 1000. In less than half a year, her Taobao shop successfully rose to a diamond, business boom let many peers envy.

But the backside that develops quickly is more sweat, very busy originally Weiwei is dealing with all sorts of things every day while, still have to take into account the business of the net shop, purchase, go up new, write product description, take a picture... These trivial things pile up together and also take a lot of time. Especially in the early days of the store, it took Vivian one or two hours to fall asleep every night. But the effort always pays off. In October 2011, her Taobao store had more than 10,000 collectors, and her reputation reached five diamonds. In 2012, Weiwei's business made rapid progress and jumped to the level of two crowns within a year. The monthly turnover was more than 2,000, and the net profit was stable at 50,000 yuan. Other people would not have been able to achieve such results in four or five years.

Weiwei also wants to do something new by opening a brick-and-mortar boutique in Nanluoguxiang, a gathering place for literary and artistic youth, and she says she is currently exploring locations. "My little shop has a lot to do, like a grocery store. You can listen to music, drink coffee, and buy books and CDS, all of which are picked up by yourself, with a strong sense of holistic style and personal style."

Of course, in the fashion business, Weiwei will not stop pursuing, to create her brand, owning her own chain store is her goal, she also believes that everything is just around the corner!