Eric Latiff: Tribe, Real Name, Parents, Biography, Salary, Age, Wife, Net Worth & More

You’ve heard his voice, seen his interviews, and maybe even quoted him once or twice. Eric Latiff is more than just a seasoned journalist—he’s a calm force in the chaos of Kenyan news, known for asking the right questions at the right time.

But away from the studio lights and soundboards, who is Eric Latiff? From his background and family to his rising influence in media, here’s everything you need to know.

Quick Facts: Eric Latiff

• Full Name: Eric Latiff
• Date of Birth: August 17, 1965
• Age: 59 years (as of April 2025)
• Place of Birth: Kenya
• Nationality: Kenyan
• Tribe: Kikuyu
• Profession: Journalist, Broadcaster, Communications Strategist
• Education: Studied Telecommunications Engineering at the Kenya Institute of Mass Communication (KIMC)
• Current Role: Co-host of "Fixing the Nation" on Nation Media Group's NTV, alongside Janet Mbugua and Mariam Bishar
• Previous Roles: Host of "The Situation Room" on Spice FM; Prime-time news anchor at KTN; Founding TV manager at K24; News editor and anchor at Capital FM
• Entrepreneurship: Founder and Director of Zeze Digital Agency, specializing in digital marketing and media strategy
• Marital Status: Married
• Children: Father of one daughter
• Net Worth: Estimated at approximately KSh 2 million
• Notable Achievements: Featured among the top 100 Kenyans making an impact in 2023; Moderated national events, including presidential debates

Eric Latiff Real Name

Eric Latiff's full name is Eric Latiff. He is widely recognized by this name in the Kenyan media industry.

Eric Latiff Biography

Eric Latiff is a seasoned journalist and broadcaster with over 20 years of experience in the Kenyan media industry. He has held various roles, including:​

• News Editor and Anchor at Capital FM.
• Senior Anchor at KTN.
• Producer at Kameme FM and Family Media.
• Founding Station Manager at K24.
• Host of the popular morning radio show "The Situation Room" on Spice FM, which he co-hosted with Ndu Okoh and CT Muga. ​

In January 2025, Eric Latiff transitioned to Nation Media Group (NMG), joining their newly launched morning TV and radio show, "Fixing the Nation", alongside Janet Mbugua and Mariam Bishar. ​

Beyond broadcasting, Eric is the founder and director of Zeze Digital Agency, a boutique communications consultancy specializing in digital marketing and media strategy.

Eric Latiff Age

Eric Latiff was born on August 17, 1965, making him 59 years old.

Eric Latiff Parents

Eric Latiff grew up in Kajiado County, Kenya. Specific details about his parents are not publicly available. He pursued his education in Telecommunications Engineering at the Kenya Institute of Mass Communication (KIMC).

Eric Latiff Tribe

Eric Latiff hails from the Kikuyu tribe.

Eric Latiff Salary & Net Worth

While specific figures regarding Eric Latiff's salary are not publicly disclosed, his estimated net worth is approximately KSh 2 million.

Eric Latiff Personal Life

Eric Latiff is a proud father of one. However, details about his marital status and the identity of his spouse are not publicly available.

Social Media

• Instagram: @ericlatiff
• Twitter (X): @EricLatiff
• LinkedIn: Eric Latiff

Conclusion

Eric Latiff's journey from a telecommunications engineer to a prominent media personality exemplifies his adaptability and passion for storytelling. His contributions to Kenyan journalism have left an indelible mark, and his continued work at Nation Media Group promises to further enrich the media landscape.​