Does an SSL Affect the Performance of Your Dallas Web Design?

As you browse through Dallas web design, you may notice that some URLs begin with “http://…” and others start with “https://…” While it looks like a minor change, the extra “s” can significantly impact the experience that the website provides. This is because an HTTPS address has an SSL certificate, which increases the security and performance of the website.

WHAT IS AN SSL?

SSL stands for Secure Sockets Layer, an encryption-based protocol that ensures the privacy and security of website visitors. The SSL protocol also assists with the authentication and data integrity of internet-based communications. More simply, the added “s” means that any information you give to the website is safely shared and securely stored.

Does Your Web Design in Dallas Need an SSL?

If you are creating or updating your website design Dallas, you may wonder if getting an SSL certificate is necessary – the short answer is “yes.” The Internet is a public space, and the risk of hackers intercepting your customers’ information is always there. This is harmful to both your audience and your brand’s reputation.

This is not an issue with an HTTPS web address. The SSL certificate shows potential visitors that your website is trustworthy; from there, their browsers will securely connect with your server. This encrypted connection keeps the interactions between you and your audience entirely private. As such, your web design in Dallas should have an SSL, especially if you and your users will be exchanging personal information, like credit card numbers.

More Benefits of Adding an SSL to Your Dallas Web Design:

The added security of an SSL certificate leads to even more helpful benefits for your website. In particular, it shows your users that you are trustworthy and can help with your Search Engine Optimization efforts.

INCREASED TRUSTWORTHINESS

Even if your users will not exchange personal information through your website, getting an SSL certificate is still worthwhile. When you have an SSL, you are showing your users that you take their security very seriously. This trustworthiness goes a long way in terms of user experience and brand loyalty. This provides further benefits for your brand, as many search engines consider a website’s trustworthiness when ranking search results.

BETTER SEARCH ENGINE RANKING

If your primary browser is Google Chrome, you may have tried to visit a website only to be blocked from entering due to it being “non-secure.” This began with a 2017 Chrome update and only impacts HTTP websites because they do not have an SSL. Because these websites are less accessible, Google will favor HTTPS websites when ranking. As such, an SSL certificate can ensure that your audience is actually able to visit your website.

Create Your Website Design in Dallas:

Getting an SSL certificate is an excellent way to make your website more secure. Its further benefits of increased trustworthiness and visibility make it especially worthwhile. When it comes to keeping your website, brand, and customers secure, getting an SSL certificate is just one of the many steps to take.

At myheartcreative, our team specializes in designing and developing custom websites that include the security measures needed to protect your digital assets. Get in touch to learn more about our services.