City dweller, Dad from Germany

A young man who studies and works in Germany for many years, after returning to Wuhan, abandons the superior foreign enterprise job unexpectedly, deals with the group of women and children all day, and mixes with the farmer in the mountain again. What does he want after all? After several years of exploration, he successfully established the first direct organic life club in China, and became a distinctive and tasteful "urban life home"

Health is more important than anything else

After graduating from university, Wang Chenfeng went to Germany to study, then worked for a Fortune 500 technology company, and settled in Munich. He and his wife are white-collar workers in high-intensity, high-paying jobs, often with only three or four hours of rest a day.

In the summer of 2005, Wang Chenfeng returned home to do business. He suddenly felt unwell and went to the hospital for an examination. He was diagnosed with gastric cancer. At that time, he was disillusioned. Fortunately, it turned out to be a misdiagnosis. What he had was a stomach ailment, which was soon cured. Still, he felt saved and began to focus on his health.

Two years later, during the Spring Festival, Wang Chenfeng went back to Wuhan to visit his family and witnessed his father's heart attack. He is deeply aware that nothing is more important than being filial to his parents. Soon, he and his wife gave up everything abroad and returned to Wuhan with their children.

After returning home, there are several foreign companies gave a high salary, want to hire Wang Chenfeng, and friends found him to partner in Wuhan Optics Valley high-tech park to open the company, but he all declined, he does not want to become a high-speed spinning "top". He was a "dad" at home every day when his child was 4 years old. He likes children very much. When his wife was pregnant in Munich, he went to the bookstore to buy a lot of the latest German parenting monographs to study and was praised as "the most professional parent" by much medical staff in the maternity hospital.

Because he advocates environmental protection and pays attention to health, Wang Chenfeng is very "picky" about the eating environment in China. At that time, society repeatedly exposed clenbuterol, melamine, and other food safety problems, he was very worried.

All these inspired Wang Chenfeng to start a business, and he decided to open a company for women and children to promote healthy nature and organic life. To test the feasibility of this idea, he and his wife first set up an online "Rhindberg Maternal and Child Health Salon". They gathered a group of "wet nurses and dads" through forums and QQ groups, and cooperated with major hospitals to hold regular free lectures on related topics.

Gradually, his salon was welcomed by more and more people, some pregnant women from 2 PM to hear more than 5 PM, also write down word by word in the notebook... He is also known as a "professional dad" by his fans.

During a lecture on food safety for pregnant women, an expectant mother asked: "Since so much food can't be eaten, what to eat?" In a word, asked Wang Chenfeng speechless.

After much thought, Wang Chenfeng decided that the only way to truly eat at ease was to abandon all intermediate links and buy natural food directly from farmers. So at the end of 2008, he officially founded the Latour Natural Life Club, which aims to find truly healthy food for its members.

A long journey to find a farmer

The search was hard. Wang searches online for organic farming bases and private farmers that claim to produce "natural food" and travels thousands of miles to check it out for himself. Unfortunately, many of these places don't live up to their name. Through talking with the workers of the base, looking for the people around, and asking for laboratory tests and other detailed research, he confirmed that the base did not use artificial synthetic fertilizers, pesticides, growth regulators, etc., in the production, he would be relieved to sign the supply and marketing agreement with the other side.

It was not easy to get back a batch of Shandong food, because his research process has been filmed into DV, fans trust him after seeing, a rush to steal that food, although the price is several times higher than the market price.

To reduce the cost of finding food and improve efficiency, Wang joined many food safety advocacy organizations and activities and established some networks, so that it was easier and faster to obtain relatively reliable food clues. But no matter how much authority and fame of the other party's food, he will cooperate only after his long-term field trips and visits.

In this process, Wang Chenfeng also made friends with every farmer. Besides business, he had a lot of communication in ordinary times. Since 2010, he has also adopted a membership system for the farmers he works with, and regularly organizes them to visit and play in Wuhan and interact with the city members of the club.

With the growing number of farmers, the club's organic food offerings have grown to include dozens of varieties, including traditional flour crushed by stone mills in Hebei, yams and sweet potatoes from Enshi Mountain in Hubei, and wheat germ from Shandong. Late one night in the autumn of 2010, Wang Chenfeng suddenly received a short message from Yichang Mountain: "Hello, Mr. Wang! The goods I sent you have been packed and boarded. We will leave on time tomorrow morning. My home has more than 400 jins of soil pig, absolutely pigweed fed out of the 'natural pig', my mother ready to sell to pig traders tomorrow, but I think of you, do not know whether you need this pig teacher Wang? ..."

Wang Chenfeng immediately replied with a smile: "I want this pig, ha ha!" He knows the other side is Huang Jun, a young man in the mountain who has cooperated with him for nearly a year, especially honest and honest. The next day, he released a message in the QQ group: "There is a Yichang to the soil pig, is on the way to Wuhan, who wants?" "I want pork kidneys!" "I want a pig's head! "I want the ribs, haha..." In less than half an hour, the poor pig was "divided" by dozens of fans in advance.

Since then, Huang has been a "pig donor member" of the club. Every time he delivered to Wuhan, everyone went to meet him, affectionately called him "pig commander", feel like a relative from the countryside...

It is this benign relationship between people that makes Club Latour more and more vibrant. Latour is translated from the German Natur, meaning "nature", and Wang Chenfeng not only wants his club members to eat natural food but also to "get back to nature".

Organic living makes money

With a steady stream of customers and a food source, in 2011, Wang began to figure out how to make his members feel comfortable and happy. Because most of his members are pregnant women and mothers in their twenties and thirties, and they are not white-collar workers, senior executives, or happy housewives, with relatively good economic conditions. The purpose of joining this club is to be healthy and happy. But how can it be fun?

Once, THERE WAS A FEMALE FARMER FROM DABIE MOUNTAIN TO visit THE CLUB, WUHAN members praised her food as very good, she smiled from ear to ear, also warmly invited everyone: "If you do not mind, you come back with me tomorrow, to the mountain guest!" I didn't think it would inspire a lot of interest. The next day happened to be the weekend. Under the leadership of Wang Chenfeng, a dozen member families went on a road trip to the hometown of the female farmer. In the golden autumn of harvest, in the mountainous area with beautiful scenery, members of farmers dig sweet potatoes, and corn, especially the children, full of mountain wild, cheering......

"That's a good idea! Since then, Wang has held "farm Tours" almost every week. His greatest sense of accomplishment is that every time he takes members to farms, mountains, and villages, he can see the members' children grow up day by day and become extremely smart and lovely. And some of the children who had been infatuated with online games, under his guidance, gradually get rid of bad habits and fell in love with nature. Some children called him "Uncle Latour", some called him "director Latour", and finally simply referred to him as 2 "pull down (guide)", these naughty and funny children, let him get a lot of fun when the "king of children".

Therefore, Wang Chenfeng added a "nature education" program for members' children in the club, which received support from many parents. In the spring of 2012, he took a group of children to a pig breeding base in the mountains of northern Hubei. He took them to the field to cut the pigweed, and then cut the pigweed again, and then cooked the pig food and fed the pigs... On the way back, the children all said: "Lha, Lha, this time to see the pig is so fun!" He laughed and said, "Is it more exciting than playing video games at home? But go back must each write a composition!" Later, the children's travel notes were very vivid, and were praised by the teacher.

After four years of exploration and struggle, Wang Chenfeng's club now has nearly 100 kinds of natural food, attracted hundreds of long-term and stable fan members, and attracted the attention of more than 2,000 families in Wuhan. He also developed a mother and child services company, commercial transportation company, etc. His club has a slogan: "Authenticity, real food, Precious food". "Integrity needs to be managed," he says of his success. I believe that the real things are always the most powerful, just like the ugly crops that have just been dug out of the earth, but are the healthiest food..."