The Last Labubu: When a Toy Becomes Something Else

The hype was impossible to ignore. Social media was flooded with Labubu unboxing videos—millions of views, countless reactions, and a new viral obsession sweeping across Asia and beyond. The plush monster dolls, created by artist Kasing Lung and sold in blind boxes by Pop Mart, had become the must-have accessory of 2025. Influencers, celebrities, and fans camped overnight for their chance to snag the rarest variants. But no one was prepared for The Last Labubu.

Chapter 1: The Rumor

Minji was one of the countless fans who had waited hours outside the Pop Mart flagship store in Seoul. The air was cold, the wind sharp, but her excitement burned brighter than the neon signs lighting the streets.

“They say there’s a secret Labubu,” whispered one of the other collectors in line. “A ghost doll that wasn’t even supposed to exist.”

The rumors had been swirling online for weeks. A mysterious variant, never officially announced or recorded, rumored to have fur as pale as moonlight and eyes that glowed amber in the dark. They called it The Last Labubu—a doll with a personality all its own.

Minji tried to brush it off. Urban legends and viral myths were part of the toy-collecting world, after all. But something about this one felt different.

Chapter 2: The Unboxing

When Minji finally reached the front of the line, her heart pounded. She grabbed a single blind box—the last one left on the shelf—and rushed home to open it.

The box was heavier than the others she’d unboxed before. The foil wrapper was cold, and as she peeled it back, a strange hush seemed to fill the room.

Inside sat a Labubu unlike any she’d seen. Its fur was a ghostly ash-white, its eyes cloudy amber, and its smile stretched wider—almost too wide—to be just cute. Around its neck hung a tiny metal tag, engraved with a single word:

“Mine.”

Minji’s fingers trembled. The doll’s amber eyes seemed to flicker with a strange light, reflecting hers just a moment too long.

Chapter 3: Viral Sensation—and Something Else

The next morning, Minji’s unboxing video was everywhere. Fans flooded her comments with excitement and fear:

“That variant doesn’t exist!”

“Why does it blink?!”

“Look closely at 0:14—her nose bleeds.”

Minji blinked. She didn’t remember filming or uploading the video. And yet, there it was, racking up millions of views.

She reached out to Pop Mart, hoping for an explanation. Their response was cold and cryptic:

“No records of that design exist. Please refrain from contacting us.”

Chapter 4: It Won’t Stay Put

The days following were the strangest of Minji’s life. The doll refused to stay where she put it. Every morning, it would be found somewhere new: by her bed, in the fridge, or on her desk—always smiling, always watching.

She tried locking it away, even throwing it in the trash. But it always returned. One morning, she awoke to find a hand-drawn note beneath it:

“Don’t leave me again.”

Chapter 5: The Price of Ownership

Desperate, Minji found a private collector willing to pay $250,000 for the doll. They met in a shadowy Dubai café; the man was silent, wearing gloves, exchanging the doll for a briefcase of cash.

Relieved, Minji thought she was free.

But two nights later, she woke to a soft thump. There it was—sitting on her kitchen table.

A new note rested against it:

“You sold me.”

Chapter 6: The Exhibit

Minji vanished from social media. The last thing she posted was a grainy livestream showing a dimly lit room and a glass display case.

Inside was the same Labubu doll—smiling, unblinking, and waiting.

The tag read:

“Yours?”

Epilogue: More Than a Toy

Labubu is more than just a collectible. It’s a cultural phenomenon driven by scarcity, celebrity endorsement, and the thrill of surprise. But behind the fuzzy smiles and bright eyes lies a mystery no one wants to talk about.

Because some toys don’t want to be owned.

Some toys want to own you.

Author’s Note

Labubu dolls and their craze are very real, but the story of The Last Labubu is fiction—except for one thing: when you buy a blind box, you never really know what’s inside.

Maybe next time, you’ll get more than you bargained for.