Xbox One may be getting a free game every month thanks to Microsoft's $5.9 billion purchase of Activision
Embrace for a revolution in gaming
Microsoft has recently revealed plans to purchase one of the world's top game companies, Activision Blizzard. This is unprecedented. Microsoft will gain veteran game builders and leaders in media including King, Bungie, and the makers of Call of Duty, for $5.9 billion dollars - $4.6 billion in cash plus additional $970 million in stock under the assumption that both companies share value around 75%. Just days after the acquisition was announced, Microsoft then christened Activision Blizzard CEO Bobby Kotick
Microsoft acquires Activision Blizzard and may be giving away a video game per month
Microsoft has acquired Activision Blizzard. The tech giant's new acquisition includes popular video games like Diablo III, King's Quest, Starcraft, World of Warcraft, and Call of Duty. Recently in March, they announced that Microsoft would start offering a free game in Xbox One almost every month, thanks in large part to Activision's reserves of popular video game franchises.
Microsoft to acquire over $19 billion in shares from the deal
In a deal that will eventually be worth roughly $3.8 billion, Microsoft has agreed to purchase shares from Activision Blizzard. This acquisition will give Microsoft an 18.4% stake in Activision Blizzard, as well as control over the company's login accounts and intellectual property rights to a bunch of games, including Diablo 3 and StarCraft 2. Furthermore, after the transaction is finalized, every player of Overwatch will receive a copy of one of three free games: Call of Duty: Black Ops 4, Destiny 2, or World of Warcraft.
How the purchase will shift Xbox One's developer's ecosystem
With the purchase of Activision by Microsoft, developers will no longer need to strike a balance between three big players. The Xbox One and Sony's PlayStation 4 can now offer more exclusive games and improved studios because the power dynamic has shifted in their favour. This means that they will be able to provide better wages and working environments for employees which eventually lead to better content.
Bluehole Studio has denied that Microsoft is acquiring them as well
This news comes on the heels of EA's revelation they were being acquired. At this time, details are scarce but it is clear that the video game market is hot commodity with big players wanting to cash in.
Activision Blizzard remains as an independent company
Through a press release this morning, Activision Blizzard has confirmed their acquisition by Microsoft. The billion dollar deal will see the entire company being put under Microsoft's wing, with the exception of their non-core businesses which will still run independently.
Gaming : It is not uncommon for console manufacturers to provide bonus content in the form of free games, but Resident Evil 7 with purchase is a new advertising tactic from Capcom that is changing when people buy from them. This is an example of how it builds goodwill by attaching loyalty through these sorts of strategies in a competitive marketplace.
Microsoft does not intend to make Call of Duty exclusive—at least not right away.
One big concern among PlayStation personnel is that the agreement could result in the Call of Duty series becoming a console exclusive, as it has already done with Starfield and The Elder Scrolls 6. However, a few days after the contract was disclosed, Spencer eased nerves—at least a little—by declaring that Microsoft had no immediate plans to take Call of Duty away from PlayStation.
"Had some good calls this week with Sony leaders," he tweeted. "I confirmed our resolve to honour all current agreements following the acquisition of Activision Blizzard, as well as our desire to keep Call of Duty on PlayStation. Sony is an important part of our industry, and we value our relationship with them."
Despite the fact that the World Bank, an international financial organisation that provides loans and grants to developing nations, is not involved in the regulatory process, World Bank President David Malpass is opposed to the agreement.
The World Bank does not sanction
"I was struck this morning by Microsoft's $75 billion [actually $68.7 billion] investment in a videogame company at a time when, to put it in context, the entire IDA20 commitment that we were only able to achieve in December was $24 billion spread over three years," Malpass said during a virtual event hosted by the Peterson Institute for International Economics [via Reuters]. "That works out to $8 billion each year for 75 of the world's poorest countries." $8 billion vs a one-time investment of $75 billion in a gaming company. And you have to question, "Wait a minute, is this the best capital allocation?" ".


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