Genshin Impact: Explaining how Raiden Shogun got the highest peak sales!

Genshin Impact has now become one of the most popular video games. One of the many reasons that this game became so successful was its clever gacha system (a system that implements the toy vending machine mechanic). The main topic is how did Raiden Shogun one of the many well-designed characters in the game get the highest peak sales?

The Anticipation

Many players already were aware from the leaks, the speculations, and in the game lore about the appearance of « Baal » who is the electro archon at least three months before the official announcement of her banner. During that time it was a big mystery of how would Raiden Shogun look like and what kind of weapon she would use. According to leaks she was supposed to be very similar to Raiden Mei from the same-company game Honkai Impact 3rd. She is also known as the Queen of Thunder which is very close to the concept of Raiden Shogun’s design as well as the design of Inazuma. This led many players to start getting prepared for her banner earlier than usual.

The New Archon

Since the beginning of the game, the popular opinion remained that archons are powerful and make for a great sub-DPS build. Venti being the first archon and holding an Anemo vision, left a great impression on players and, even though Zhongli the second archon who was introduced in the game didn’t make a good first impression on a big majority of players, was still able to fix its flaws in time. Archons represent their nation and Inazuma is a unique nation in the game that deserves a unique archon as well! Raiden Shogun holds an electro vision which perfect matches with the design of her nation Inazuma.

The Character Design

When the official appearance of Raiden Shogun was released on social media and the promotional video of her character appeared it all felt like a big surprise. Not only was she beautiful and elegant but also powerful and intimidating! Exactly what many players want their character to look like along with the opportunity to build this character into the main damage dealer. Her playstyle always unique made many people want to pull for her on the gacha but the most unique aspect was the appearance of her ultimate burst in the game which became a popular topic of discussion for many players. It was a mystery why she would pull a sword out of her heart like that!? However, once the players went through her archon quest many things started to make sense.

The Banner Characters

Another reason, for the overall great success of the Chinese company, was the highly anticipated four-star character Kujou Sara and two already highly rated characters Sucrose and Xiangling in the banner which created an amazing and even rare opportunity for players to get more constellations on characters who are worth building. Raiden Shogun has the ability to quickly recharge elemental bursts of characters on her team at a much faster pace which made Xiangling especially valuable to be included in Raiden Shogun’s team!

In conclusion, the banner for Raiden Shogun was the result of a smart marketing strategy, targeting the preferences and requests of players creating a five-star character who is hard to resist not pulling for. This shows that the hard work of creating this unique character was a win-win for both the game company and the players increasing sales and leaving players satisfied with their new five-star who is ready to be built into a powerful main damage dealer or a great sub-DPS it’s up to the players to decide!