Knowing the Different Cosmetic Packaging Types

Beauty products are essential commodities for every person. Owing to the rise in demand for cosmetics, the fashion industry is growing exponentially. There are two basic purposes of Cosmetic Packaging, one is the protection of the product, and the other is to attract customers. Well, there are hundreds of different products that come in the category of cosmetics. All these require different types of packaging that suit the product and make it easy to use for the consumers.

Best companies take care of every little detail regarding the packaging. Because good packaging results in large sales and builds the trust of the customers in the brand. If you have a cosmetic company and want to make a difference. Then you should carefully select the cosmetic packaging boxes for your product.

Different Layers of Cosmetic Packaging Boxes

Companies are spending a good amount of money to improve the packaging. Because customers decide to buy the product by analyzing the packaging whether it is worth buying or not. Standing out the product both on the market shelf and on the online site largely depends on the packaging. That’s why brands increase their product value with effective packaging. Here are the three layers of Cosmetic Packaging that are part of each product.

Inner Packaging:

To provide protection and display the product, then house your product in inner packaging. This is mostly made of various kinds of materials like cardboard boxes, folding cartons, and sliding and slip-lid boxes.

Outer Packaging:

It is the container to ship your products from its manufacturing place to the consumer place. The main reason for the outer packaging is the protection of the product during shipment. Moreover, it is the communication tool that informs and instructs the customers about the use of products.

Product Packaging:

To house the product itself to maintain its quality for a long time, companies use product packaging. For this purpose, the product packaging that is mostly used for cosmetics are droppers, tubes, jars, and bottles.

Most Common Cosmetic Packaging Different Types

Cosmetic packaging boxes attract customers, entice their emotions and protect the product. There are various solutions available that tell what type of packaging will suit the product perfectly. Consider all aspects like the material, color, size, and type of packaging that perfectly fit your business purpose.

Tubes

Tubes are most common for different kinds of cosmetics. They are lightweight due to their material which is plastic and aluminum. Cosmetic tubes provide control over the quantity of the product. They are perfect for gel, liquid, and cream. Users can easily extract the product from tubes according to the needed quantity. The flexibility of the tube adds convenience as consumers use the product easily till its last drop.

Bottles

For cosmetic liquid products, bottles are ideal. They come in different shapes and sizes with pumps, nozzles, and sprays that make them easy to use. They are best for different ranges of products from 400ml shampoo to 10ml perfume. Different types of materials according to the demand used in the manufacturing of the bottles. These bottles provide a unique luxury experience to their consumers.

Jars

Pour lotions, cream, and cleansing well with jars. The material of the jars mostly consists of plastic, aluminum, and glass. Most often jars have screw-up lids that protect the cosmetics from contamination. To attract customers, visualize the prints of the jars beautifully. They are ideal for the protection of cosmetics during transportation and storage.

Pouches

In cosmetic markets, they are extremely popular. Well, they are the long version of the sachets. They are the ideal receptacle for makeup products, bath salts, and face masks. Not only are they lightweight and flexible but also cost-effective. Because they lessen the shipping cost. They come in a variety that makes them favorable for cosmetics.

Pouches are sustainable Cosmetic Packaging that reduces the use of plastic. Which is good for environmental protection. Because the excessive use of plastic increases the waste that causes pollution which ultimately leads to global warming.

Tins

Tins are the perfect choice for glosses and lip balms. Aluminum is the material that is basically used for the tin. Aluminum is a recyclable material that provides a high choice of selection for a variety of cosmetics. With the top screw lid, they provide protection during shipment and are good for convenience.

Sachets

These are the small packets that are good for small quantities of products. Especially for the sampling of cosmetics. For creams, lotions, gels, and liquids, sachets are the perfect choice. Moreover, skin care products especially cleansers and massage creams come in the market in sachet packets. Companies are making beautiful unique sachets with different opening styles that not only attract customers but are also easy to use.

Final Remarks

Having a better understanding of Cosmetic Packaging helps you in making informed decisions. Choose the packaging while considering the product type and how well the product will be used. The right packaging will not only facilitate you but also increase your brand awareness. Whatever kind of packaging you will use for your product, make it beautiful and unique to grab the attention of large customers.