What value will blockchain bring to metacommonial tourism?

This article will try to answer these questions by investigating the different characteristics, unique advantages and opportunities of integration with blockchain technology in metacommonial tourism.

As a result of the pandemic, the digital transformation of human life has accelerated. Network broadcast, short video, cloud viewing cloud tourism, a variety of digital tourism forms gradually rise. The digital cultural and tourism industry is increasingly regarded by local governments as an important starting point to promote the high-quality development of the industry. With the help of relevant policies and technologies such as 5G, big data, AR, VR and cloud computing, it has become the main direction for the transformation and upgrading of the cultural and tourism industry.

At the same time, the development of digital technologies such as AR, VR, Internet of Things and blockchain, the popularization of intelligent terminals, and the budding of open sharing economy have prepared the human society for going deeper into the digital world in terms of infrastructure and economic mechanism. Therefore, the concept of metacomuniverse has emerged and gained full swing in 2021.

When the digital transformation of the cultural and travel industry meets the metacomph, what will be the collision spark? What will be the application value of the new infrastructure technology with blockchain as the core? This article will try to answer these questions by investigating the different characteristics, unique advantages and opportunities of integration with blockchain technology in metacommonial tourism.

The convergence point of metaverse and digital transformation of culture and tourism

The metaverse can be simply understood as a collective, persistent, parallel "world". In the meta-universe, we can interact with people, places and events in real time in the form of virtual avatars to complete consumption, social interaction, entertainment and other behaviors. With the development of VR, AR, 5G, AI and other technologies, some scenes depicted in the meta-universe have been able to find some prototypes in the real society. The "sense of presence" and "immersive experience" emphasized by Metacume just fit in with the new mode pursued by the tourism industry in the digital age.

How to realize metacosmic tourism?

The first is the reconstruction of people: identity mapping realizes the identity isomerization of tourism subjects -- different shapes and new experiences.

Through identity mapping, each individual can experience a life different from the real life in the meta-universe and realize identity isomerization. The meaning of travel is not only to see different scenery, but also to experience different life. To get away from the day-to-day life and feel a different life in a strange environment is the meaning of tourism. As tourists, the individual pursuit is also identity isomerization.

Similar to the script, it constructs a game space that is free from daily life, in which people gain a new identity and experience a variety of life through role playing, interpreting "life is like a play" incisively and vividly. In this "play space", identity isomerization gives people a new experience, on which social attributes are superimposed to achieve identity-based mapped interactions.

Second, field reconstruction: interactive experience to create immersive tourism scenes -- online recreation of scenic spots, visual satisfaction.

From the essence of tourism, the long-distance sex is the most prominent feature. "Living somewhere else" is a true reflection of the motivation to travel. The reason why people choose to travel is to experience the local customs full of cultural marks and experience the unique geographical lifestyle.

The third is the reconstruction of things: value co-creation promotes the sustainable tourism resources.

Value co-creation promotes sustainable tourism resources. Some tourism resources as tourism attractions, their non-renewability is the core value. Non-renewable means that its value as a tourist attraction is limited. Once it is over-developed or artificially destroyed, the loss will be irreparable. Fortunately, modern technology can effectively help solve this problem. For example, digitalization has brought cultural heritage back to life. The "Digital Donor" project in the Mogao Grottoes of Dunhuang has given the millennium Dunhuang murals a "digital rebirth" in the Internet era.

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The unique advantages of metaverse tourism

Metaverse tourism itself has its own unique advantages, such as:

1. Convenient and fast: Tourists can make use of fragmented time to make family and friends travel together in the metaverse, without deliberately saving a large continuous period of time, saving transportation costs, and avoiding problems such as travel fatigue.

2. Higher freedom: the sights and objects of real scenic spots will not be damaged online, and tourists have higher freedom of operation. Flying in the mountains and swimming in the water in the scenic spot can be realized in the meta-universe. Most of the scenery and objects in the tourist destination are not renewable, once the development of excessive or man-made destruction, the loss will be irreparable. So the travel of passengers will be more restricted, affecting the travel experience. In the meta-universe, there is no need to worry about such problems, and tourists can visit the scenic area more freely. Combined with metaverse secret room escape, theater, concert and script killing, you will have an unparalleled upgrade experience.

3. Relevance to the real world: Metaverse tourism is bound to be related to real scenic spots, and tourists can buy digital collections or items in the real world during tourism. As blockchain technology is the basis of the metaverse, users can use blockchain to guarantee the authenticity and supply chain of items purchased online. From this point of view, metaverse tourism shopping is even more secure than directly buying on site.

Metaverse Travel x Digital Equity

Digital collection

Cloud tourism and virtual tourism are also attracting attention from the market. Digital copyright protection in the Internet era is an inevitable pain point in the process of value transformation of virtual tourism. For this pain point, metauniverse relies on NFT (non-homogeneous certificate) to solve the digital copyright problem. The decentralized characteristics enable individuals to participate in the process of value co-creation, forming unique digital assets, and then complete the whole process of rights confirmation, circulation, traceability, etc. In this field, Xi 'an Qujiang Datang City that Never Sleeps has made positive and beneficial attempts. The meta-universe project "Datang · Kaiyuan" jointly created by it and Taiyi Group explores the meta-universe of tourism industry based on the historical and cultural background of the Tang Dynasty. On this basis, the digital collections of "Big Tang Kaiyuan · Small Wild Goose Pagoda" and "Big Tang Kaiyuan · Bell Tower" jointly sold by the company and Xi 'an Digital Lightyear also provide a feasible path reference for commercial realization.

The Age of the museum metaverse

In fact, in some ways, the museum is one of the best places to enter the metaverse.

The underlying architecture of the metaverse is blockchain technology, and what enriches the metaverse is a kind of digital certificate of contract based on blockchain technology. The first batch of digital collections of Dunhuang series sold by the official Dunhuang Academy of Fine Arts on the only art platform was successfully released. The first issue of 25,000 copies was sold out in less than 10 minutes, marking the beginning of the Dunhuang meta-universe era.

Future possibility

Collection card: digital collection of tourism souvenirs limited collection (main value points: rarity, cultural identity, authority issued).

Right to make friends and leave messages: You can make friends when traveling in the metauniverse: because it will not cause damage to scenic spots, you can buy the right to leave messages or draw NFT in some spots of the scenic spot anonymously or in real name. Visitors can then exchange tips with the person who left the message.

DAO: Metaverse tourism may see the emergence of UGCs (user-generated content) to drive growth, such as allowing users to develop games in attractions, generate independent Spaces and other consumption items.

Land sale: The sale of land in scenic spots for the promotion of DAO and digital collections.

From a practical point of view, the realization of the metaverse is a long way off. The current discussion of metacomes in the cultural and tourism industry is also more from the perspective of "digital twinism", but the core proposition of the two based on "human" is the same. Metaverse has once again made people realize the digital trend of the cultural and travel industry. With the support of digital technology, the spatio-temporal experience of relevant scenes has been continuously extended, and the value of space operation has become more diversified. The digital transformation of cultural travel is in full swing.

Although the epidemic has ravaged the world in the past two years, the cultural and tourism industry is facing more difficult challenges, but this has not stopped the cultural and tourism industry from accelerating the pace of integration with science and technology and getting closer to "digital", opening the era of digital cultural and tourism life.