South Africa Bicycle Market: Urban Mobility Trends, Product Innovation & Growth Outlook

According to IMARC Group's latest research publication, the South Africa bicycle market size reached USD 471.80 Million in 2024. The market is projected to reach USD 837.78 Million by 2033, exhibiting a growth rate (CAGR) of 5.91% during 2025-2033.

How AI is Reshaping the Future of South Africa Bicycle Market

• AI-driven supply chain management is helping manufacturers reduce costs, track materials efficiently, and enhance production accuracy, thereby increasing manufacturing efficiency.
• Intelligent bicycles equipped with AI-enabled GPS, tracking detectors, and digital interfaces are emerging, providing safer and more connected riding experiences in urban environments.
• AI-powered data analytics assists retailers and manufacturers in understanding consumer behavior and preferences to tailor offerings effectively.

Get In-Depth 2026 Industry Insights & Projections

South Africa Bicycle Market Trends & Drivers:

The South Africa bicycle market has been witnessing steady growth on account of health-conscious urban population. The growing popularity of outdoor entertainment and leisure activities such as cycling has affected the sales of bicycles, such as leisure, family holiday, and adventure bicycles. The trend is more for fitness bicycles as compared to leisure bicycles among male cyclists. Bicycles have become more popular due to increased government support for sustainable transport and concern for the environment, the avoidance of traffic congestion and high fuel prices, the provision of cycling facilities in cities, and the availability of recreation events that support cycling for pleasure and short-distance commuting.

Electric bicycles are rapidly changing the South African cycling market. Battery and motor technology are continuously improving and dropping in price, making bicycles more viable for long distance transport or many hills, and offering commuters an easier and faster way of getting around in congested environments. They respond to pressures for greener mobility and more efficient commuting options. Both regulatory developments, with a number of high speed models being regulated, and incentives for green transport, including e-bike delivery services at the local level, contribute to the growth of the e-bike sector.

The market is also changing due to consumer interest in family and inclusive cycling, with different requirements per market. Greater interest from women and children has encouraged manufacturers to produce a wider range of machines, while within the household, leisure cycling and holidaying together are trends. Other factors contributing to the popularity of the bicycle include greater emphasis on fitness training, unreliability of public transport in some areas, the ownership of private bicycles to provide personal mobility, greater participation in organized cycling events and an increasingly popular attitude toward non-competitive cycling.

South Africa Bicycle Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Road Bicycle
• Mountain Bicycle
• Hybrid Bicycle
• Others

Technology Insights:

• Electric
• Conventional

Price Insights:

• Premium
• Mid-Range
• Low-Range

Distribution Channel Insights:

• Online Stores
• Offline Stores

End User Insights:

• Men
• Women
• Kids

Regional Insights:

• Gauteng
• KwaZulu-Natal
• Western Cape
• Mpumalanga
• Eastern Cape
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in South Africa Bicycle Market

• March 2025: Green Riders launched the Mach 5 e-bike, a custom-designed delivery model built for harsh African terrain, featuring a 100kg cargo capacity to support sustainable last-mile logistics and job creation in urban areas.
• April 2025: Zimi received R6 million (about USD 3.3 million) in grant funding to advance vehicle-to-grid technology, enabling e-bike batteries to contribute to grid stabilization amid load-shedding challenges.
• 2025: Mid-drive motor configurations in e-bikes gained strong momentum, shifting from hub motors that held over 72% market share in 2024 toward better torque, climbing performance, and drivetrain integration for South African conditions.
• 2025: The 2025 national budget introduced targeted rebates for locally assembled light electric vehicles, boosting domestic e-bike production and complementing manufacturing incentives to encourage local innovation.
• December 2024: The Road Traffic Act was updated to classify higher-speed e-bikes (exceeding 45km/h) as motor vehicles, prompting clearer regulations, safety standards, and distinctions for pedal-assisted models in the growing market.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.