Saudi Arabia Tire Market: EV Adoption, Fleet Expansion & Growth Outlook

According to IMARC Group's latest research publication, Saudi Arabia tire market size reached 23.15 Million Units in 2025. The market is projected to reach 25.68 Million Units by 2034, exhibiting a growth rate (CAGR) of 1.16% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Tire Market

• Predictive Maintenance and Fleet Optimization: AI-powered systems are transforming tire management for distributors and fleet operators across Saudi Arabia by analyzing vehicle usage patterns, driving conditions, and tire performance metrics. These technologies predict wear patterns with remarkable accuracy, optimizing replacement schedules and extending tire life by up to 15%, significantly reducing operational costs for logistics companies managing extensive vehicle fleets across the Kingdom's vast highway network and challenging desert environments.

• Smart Inventory and Pricing Intelligence: Artificial intelligence is revolutionizing tire retail operations throughout major Saudi cities including Riyadh, Jeddah, and Dammam by implementing dynamic pricing strategies based on real-time demand patterns, seasonal variations, and competitive landscape analysis. These advanced systems optimize stock levels across distribution networks, ensuring product availability during peak replacement seasons while minimizing inventory carrying costs through automated reorder decisions and precise regional demand forecasting.

• Quality Assurance in Manufacturing: Machine learning technologies are being deployed in emerging Saudi tire manufacturing facilities to detect production defects instantly during the manufacturing process, ensuring consistent quality standards. These systems continuously monitor tire uniformity, tread patterns, and structural integrity, supporting the Kingdom's Vision 2030 industrial localization objectives while maintaining international quality benchmarks that enable domestic products to compete effectively with established global brands.

• Smart Tire Technology Adoption: Advanced AI-driven sensor technologies embedded within smart tires provide real-time monitoring of critical parameters including tire pressure, temperature, and tread depth. These innovations particularly appeal to Saudi fleet operators managing commercial vehicles in harsh desert conditions, offering predictive maintenance alerts that prevent dangerous blowouts while optimizing fuel efficiency across transportation and logistics operations that underpin the Kingdom's rapidly expanding economy.

• Enhanced Customer Engagement: AI-powered recommendation engines and chatbots are transforming the tire purchasing experience for Saudi consumers across both online and physical retail channels. These intelligent systems analyze vehicle specifications, individual driving patterns, and customer preferences to suggest optimal tire selections, while multilingual virtual assistants provide instant support in Arabic and English, effectively serving the Kingdom's diverse population and accelerating growth in automotive aftermarket e-commerce.

How Vision 2030 is Revolutionizing Saudi Arabia Tire Market

Vision 2030 is fundamentally transforming the Saudi Arabia tire market through unprecedented infrastructure investments, accelerated economic diversification, and strategic industrial localization initiatives. The Kingdom's ambitious mega-projects including NEOM, The Line, Red Sea Global, and Qiddiya are generating exceptional demand for commercial and off-road tires as construction activity intensifies across multiple development zones. These transformative projects require extensive fleets of heavy machinery, commercial vehicles, and specialized transportation equipment, directly stimulating tire consumption across all vehicle segments. The government's determined push toward domestic manufacturing has successfully attracted leading global tire manufacturers to establish production facilities within the Kingdom, exemplified by partnerships such as Black Arrow Tire Co. (Blatco) collaborating with Thailand's Golden Star Rubber Co. to create the Middle East's largest tire manufacturing plant in Yanbu with USD 470 million investment. This facility demonstrates Saudi Arabia's commitment to building self-sufficient automotive supply chains while generating thousands of skilled local employment opportunities. The continuous expansion of road networks connecting major urban centers with emerging tourism destinations is increasing average vehicle utilization rates, consequently accelerating tire replacement cycles across the national fleet.

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Saudi Arabia Tire Market Trends & Drivers:

The Saudi Arabia tire market is experiencing robust expansion driven by multiple interconnected growth factors. Record-breaking vehicle registrations surpassed one million units for the first time in the Kingdom's history during 2024, with Toyota commanding the market through 225,743 registrations, followed by Hyundai securing 144,970 units and Kia capturing 57,223 vehicles. This unprecedented milestone fundamentally reshaped tire demand dynamics across both OEM and replacement segments, establishing sustained momentum throughout the forecast period. Infrastructure mega-projects advancing under Vision 2030 continue generating exceptional demand for commercial and specialty tires, while the logistics sector's accelerated expansion drives ongoing fleet modernization initiatives. The tourism industry's extraordinary growth welcoming 116 million visitors during 2024 has substantially amplified rental car fleet requirements alongside tour transportation services.

Technological advancement in tire manufacturing, particularly heat-resistant compounds specifically engineered for Saudi Arabia's extreme temperatures regularly exceeding 45°C, is attracting heightened consumer interest in premium product segments. The progressive shift toward radial tire adoption, already commanding an impressive 92% market share, continues gaining momentum as consumers increasingly recognize substantial lifecycle cost advantages. The replacement segment maintains dominant 61% market share driven by accelerated tire wear resulting from harsh climatic conditions combined with extensive highway travel distances characteristic of Saudi mobility patterns. Growing awareness regarding road safety, actively supported by stricter government regulations and enforcement, is encouraging timely tire replacements and preventive maintenance practices across both passenger and commercial vehicle categories throughout the Kingdom.

Saudi Arabia Tire Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Radial

• Bias

End-Use Insights:

• Replacement

• OEM

Vehicle Type Insights:

• Passenger Cars

• Light Commercial Vehicles

• Medium and Heavy Commercial Vehicles

• Two Wheelers

• Off-The-Road (OTR)

Distribution Channel Insights:

• Offline

• Online

Regional Insights:

• Northern and Central Region

• Western Region

• Eastern Region

• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Tire Market

• November 2024: Black Arrow Tire Co. (Blatco) partnered with Thailand's Golden Star Rubber Co. to establish the Middle East's largest tire manufacturing facility in Yanbu with USD 470 million investment, initially producing 4 million passenger vehicle tires annually with expansion plans reaching 6 million units including truck and bus tires, creating over 2,000 local jobs.

• February 2025: Goodyear Tire & Rubber Company launched its cutting-edge Tire Pressure Monitoring System (TPMS) in Saudi Arabia, integrating digital technology with tire expertise to deliver enhanced fleet management capabilities for logistics and mass transport operators facing the Kingdom's demanding environmental conditions.

• March 2025: Leading tire manufacturers introduced advanced heat-resistant and fuel-efficient tire ranges specifically designed for Saudi Arabia's extreme desert climate, featuring innovative compound formulations and tread designs addressing challenges from temperatures exceeding 45°C and extended highway travel.

• May 2025: Hankook Tire & Technology signed a three-year title sponsorship agreement with Saudi Arabian professional football club Al-Ittihad starting from 2024/2025 season, strengthening brand presence in the Middle Eastern market through strategic alliance with one of the Kingdom's most prestigious sporting institutions.

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