Saudi Arabia Quinoa Market: Rising Health Awareness, Import Growth & Demand Expansion

According to IMARC Group's latest research publication, Saudi Arabia quinoa market size reached USD 13.4 Million in 2025. The market is projected to reach USD 23.0 Million by 2034, exhibiting a growth rate of 6.22% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Quinoa Market

• Precision Agriculture and Crop Monitoring: AI-powered sensors analyze soil moisture, nutrient levels, and climate data in real-time, enabling precise irrigation and fertilizer application that reduce water consumption by up to 90% compared to traditional farming in arid regions.
• Predictive Analytics for Yield Optimization: Machine learning algorithms forecast weather patterns, pest outbreaks, and disease occurrences, allowing farmers to make proactive decisions and improve quinoa yields through timely interventions and optimal resource allocation.
• Automated Quality Control: Computer vision AI systems detect defects and saponin levels on quinoa seeds instantly during processing, ensuring consistent high-quality output while minimizing waste and meeting stringent international export standards.
• Smart Irrigation Systems: AI-driven irrigation platforms integrate data from weather forecasts, soil sensors, and crop requirements to automatically adjust watering schedules, preventing water wastage while maintaining optimal hydration for quinoa crops in water-scarce environments.
• Supply Chain and Market Intelligence: Advanced analytics process historical and real-time sales data to predict consumer demand patterns, optimize inventory management, and adjust supply strategies for both domestic consumption and regional export opportunities.

How Vision 2030 is Revolutionizing Saudi Arabia Quinoa Industry

Vision 2030 is transforming Saudi Arabia's quinoa market by prioritizing agricultural diversification and food security as core national objectives. The Kingdom's agricultural GDP reached a record SAR 114 billion (USD 30.3 billion) in recent periods, reflecting strong government support for alternative crop cultivation. Vision 2030 emphasizes sustainable agriculture through precision irrigation, vertical farming, and hydroponic technologies that reduce water usage by up to 90% compared to traditional methods. The government is actively encouraging domestic quinoa production to reduce import dependence, with the MENA region importing over 4,000 tons of quinoa valued at more than USD 10 million, including over 500 tons specifically for Saudi Arabia. Initiatives under Vision 2030, such as the Agricultural Development Fund and the National Agriculture Strategy, provide financial support, low-interest loans, and infrastructure development to enable local farmers to cultivate climate-resilient crops like quinoa. The establishment of the Jeddah Food Cluster in recent years, the largest food industrial cluster in the region, further supports quinoa processing, manufacturing, and export capabilities, positioning Saudi Arabia as a regional leader in sustainable food production.

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Saudi Arabia Quinoa Market Trends & Drivers:

The Saudi Arabia quinoa market is experiencing robust growth driven by escalating health consciousness and the nationwide shift toward nutrient-dense, clean-label foods. Quinoa's complete protein profile containing all nine essential amino acids, combined with its high fiber content and gluten-free nature, positions it as an ideal dietary staple for health-focused consumers. The growing prevalence of celiac disease, gluten intolerance, and diabetes in urban centers across Saudi Arabia is accelerating demand for gluten-free alternatives.

The rapid expansion of plant-based and vegetarian diets across Saudi Arabia is fundamentally reshaping consumer protein preferences, with quinoa emerging as a preferred choice among those reducing animal protein consumption for health, environmental, and ethical reasons. Saudi Arabia has achieved remarkable self-sufficiency in fresh milk, dates, certain vegetables, and eggs, and similar ambitions extend to emerging crops like quinoa. Research institutions, including King Abdullah University of Science and Technology (KAUST), have successfully mapped quinoa's genetic structure, enabling development of varieties optimized for temperate and arid climates. This scientific advancement positions Saudi Arabia to potentially cultivate quinoa domestically rather than rely solely on imports. The Middle East and Africa region currently imports significant quinoa volumes, with Saudi Arabia accounting for over 500 tons annually.

Product innovation is accelerating quinoa adoption throughout Saudi Arabia, with manufacturers introducing convenient, ready-to-consume options tailored to busy, health-conscious lifestyles. Ready-to-eat quinoa bowls, quinoa-based protein bars, chips, granola, and even quinoa pasta and snacks are gaining traction in supermarkets, hypermarkets, and online channels. Companies like Al Ghurair Foods in the UAE are developing quinoa pasta and snack products specifically for regional consumers. Local initiatives such as Saudia Quinoa Farms represent emerging domestic production efforts. The integration of quinoa into cosmetics and personal care products is also emerging as a niche trend, leveraging quinoa's nutrient-rich profile for skin repair, anti-aging, and hair nourishment applications. Expansion of modern retail formats, growth of e-commerce platforms, and increasing penetration of international health food brands into Saudi Arabian supermarkets are making quinoa more accessible.

Saudi Arabia Quinoa Market Industry Segmentation:

The report has segmented the market into the following categories:

Source Insights:

• Organic
• Conventional

Product Type Insights:

• Red Quinoa
• Black Quinoa
• White Quinoa
• Others

Application Insights:

• Food and Beverages
• Cosmetics
• Pharmaceuticals
• Animal Feed
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Traditional Retail Stores
• Convenience Stores
• Online
• Others
• End Use Insights:
• Ingredient
• Packaged Food

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Quinoa Market

• May 2025: Mehrotra Consumer Products showcased its "Organic Quinoa" at the Saudi Food Show in Riyadh, highlighting its gluten-free, high-protein, antioxidant-rich superfood to international buyers, reflecting growing commercial interest in quinoa products within the Kingdom.
• March 2025: King Abdullah University of Science and Technology (KAUST) announced advancements in genetic mapping of quinoa, enabling development of varieties optimized for temperate and arid climates, potentially facilitating domestic cultivation in Saudi Arabia.

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