Saudi Arabia Beauty and Personal Care Market: Rising Consumer Demand, Premiumization & Growth

According to IMARC Group's latest research publication, Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. The market is projected to reach USD 6.4 Billion by 2033, exhibiting a growth rate of 3.7% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

• Personalized Skincare Recommendations: AI algorithms analyze individual skin profiles, purchase history, and environmental factors to deliver customized product suggestions, with brands using smartphone cameras for real-time skin assessments across Saudi Arabia's diverse consumer base.
• Virtual Try-On and AR Shopping: Machine learning powers augmented reality tools that let consumers digitally test makeup shades and styles, reducing return rates by 25-30% across Saudi retailers while building purchase confidence in online shopping experiences.
• Smart Inventory and Demand Forecasting: Advanced analytics predict consumer preferences and seasonal trends, enabling beauty retailers to optimize stock levels and reduce waste while ensuring popular products remain available during peak shopping periods.
• AI-Powered Customer Service: Chatbots and virtual assistants provide 24/7 support, answer product queries, and guide consumers through personalized beauty routines, streamlining the purchasing journey and enhancing customer satisfaction across digital platforms.
• Automated Quality Control: Computer vision systems detect product defects and ensure consistency in manufacturing, helping Saudi beauty brands maintain high standards while reducing production errors and improving overall product quality for premium and mass-market segments.

How Vision 2030 is Revolutionizing Saudi Arabia Beauty and Personal Care Industry

Vision 2030 is transforming Saudi Arabia's beauty landscape through economic diversification that's lifting disposable incomes across middle and upper-middle classes, enabling consumers to invest in premium products. Female workforce participation contributed SAR 18 billion (USD 4.8 billion) to GDP in 2022, creating a professional grooming category that barely existed a decade ago. The government's establishment of the Halal Products Development Company through the Public Investment Fund positions the Kingdom as a global halal beauty hub, attracting international brands and local manufacturers. Regulatory updates like the Saudi Food and Drug Authority's revised cosmetics listing guidelines in September 2024 strengthen consumer confidence while the Vision's emphasis on lifestyle diversification has normalized makeup application in professional settings, expanding opportunities across skincare, cosmetics, and men's grooming segments.

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Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

The Saudi beauty market is surging thanks to a young, digitally connected population—over 60% are under 30, with 36.84 million internet users (99.0% penetration) and 35.10 million social media users (94.3% of the population) as of 2024. Influencers and online communities shape purchasing decisions daily, driving demand for both premium international brands and emerging local players. Social and chat commerce via Instagram, WhatsApp, and TikTok blur the line between content and commerce, enabling impulse purchases that traditional retail can't match. The Beauty Tech market alone is projected to hit USD 94.22 million in 2024, reflecting how consumers are integrating AI-driven skin analysis, virtual consultations, and personalized recommendations into their daily routines.

Rising disposable incomes are reshaping what consumers buy and how much they spend. Average per capita disposable income is projected to reach approximately SAR 90,000 (USD 24,000), up 5% year-over-year, allowing middle and upper-middle class consumers to trade up to luxury skincare and cosmetics. Cultural shifts—particularly increased women's workforce participation and changing beauty standards—are expanding the market beyond traditional boundaries. About 75% of Saudi consumers now prioritize beauty and grooming routines, a significant jump driven by access to beauty education and workshops. Men's grooming reached USD 802.35 million in 2023 and is accelerating at 6.14% annually as social acceptance of male self-care widens across the Kingdom.

The retail landscape is transforming as e-commerce and specialty stores compete for consumer attention. Online beauty sales are expected to contribute 45.5% of total market revenue by 2025, driven by convenience, competitive pricing, and wider product selection. Specialty retailers still hold 57.34% of sales in 2024, offering curated assortments and personalized consultations that mass retailers can't replicate. There's surging demand for halal-certified, organic, and clean beauty products aligned with health consciousness and religious compliance—YouTube searches for "clean makeup" jumped 13 times in Saudi Arabia, while "skin cycling" routines emphasize alternating active ingredients with rest periods. Premium products are growing at 6.75% annually as consumers seek dermatologically validated formulations and prestige packaging, while the mass segment maintains 61.34% market share, serving price-conscious consumers across hypermarkets, pharmacies, and neighborhood stores nationwide.

Saudi Arabia Beauty and Personal Care Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Personal Care Products
• Hair Care Products
• Shampoo
• Conditioner
• Hair Oil
• Others

• Skin Care Products
• Facial Care Products
• Body Care Products
• Lip Care Products
• Bath and Shower Products
• Oral Care Products

• Toothbrushes and Replacements
• Toothpaste
• Mouthwashes and Rinses
• Others
• Men's Grooming Products
• Fragrances and Perfumes
• Cosmetics/Make-up Products

• Facial Cosmetics
• Eye Cosmetic Products
• Lip and Nail Products
• Hair Styling and Coloring Products
• Category Insights:
• Premium Products
• Mass Products

Distribution Channel Insights:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

• September 2024: The Saudi Food and Drug Authority (SFDA) updated the "Guidelines and Requirements for Cosmetic Products Listing" to enhance consumer awareness of regulatory procedures and improve access for both local and international beauty brands through the unified online system (GHAD).
• September 2024: Beauty and fashion e-commerce brand Nykaa incorporated a wholly-owned subsidiary in Saudi Arabia, Nysaa Trading LLC, to retail beauty and personal care products including cosmetics, toiletry, beauty and hair care products, perfumes, and beauty soap in international and domestic markets through online and offline channels.
• July 2024: Henkel, a worldwide leader in consumer and industrial goods, revealed the launch of its state-of-the-art beauty care manufacturing plant in Riyadh, producing products under the Pert brand, including shampoos and conditioners tailored for the Middle Eastern market.
• November 2024: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, made history as the first Saudi beauty label to launch at Selfridges London, marking a significant milestone for Saudi beauty entrepreneurship on the international stage.

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