Oman Online Grocery Market: Mobile-First Shopping, Fast Delivery Consumer Shifts & Digital Expansion

According to IMARC Group's latest research publication, Oman online grocery market is projected to exhibit a growth rate of 26.98% during 2026-2034.

How AI is Reshaping the Future of Oman Online Grocery Market

• Smart Demand Forecasting: AI algorithms analyze purchasing patterns, seasonal trends, and consumer behavior predicting demand for fresh produce and staples, reducing food waste while ensuring stock availability across Muscat, Salalah, and interior governorates.
• Personalized Shopping Experiences: Machine learning engines deliver customized product recommendations based on browsing history, past purchases, and dietary preferences, boosting average order values while improving customer satisfaction and retention rates across platforms.
• Route Optimization for Deliveries: AI-powered logistics platforms calculate optimal delivery routes considering traffic patterns, weather conditions, and order priorities, enabling thirty-minute quick-commerce promises in urban centers while reducing fuel consumption and operational costs.
• Automated Inventory Management: Computer vision systems monitor stock levels in real-time, automatically triggering reorder notifications when supplies run low, preventing stockouts during high-demand periods while minimizing overstocking and spoilage losses.

How Vision 2040 is Revolutionizing Oman Online Grocery Industry

Vision 2040's National Digital Economy Program targeting ten percent GDP contribution from digital sectors by the decade's end fundamentally reshapes online grocery infrastructure. Government investments exceeding two billion Omani Riyals in 5G networks and data centers alongside eighty percent digitalization of government services streamline business registration and payment processing. E-commerce initiatives under Information Technology Authority including one hundred percent foreign ownership permissions through Foreign Capital Investment Law and streamlined Invest Easy portal reduce entry barriers. Over sixty percent of SMEs migrating to cloud platforms cut operational costs by thirty percent while Central Bank of Oman's e-Payment Gateway rollout accelerates mobile wallet adoption. Over eighty percent internet penetration with ninety-five percent smartphone access creates optimal conditions. Oman Oil Marketing Company's three point seven six million dollar SME digitization programs aligned with Vision 2030 strengthen local vendor capabilities supporting grocery platform expansion.

Request a Sample Report with the Latest Data & Forecasts

Oman Online Grocery Market Trends & Drivers:

Quick-commerce transformation is reshaping consumer expectations as platforms race to deliver groceries within thirty minutes rather than same-day windows. Urban shoppers in Muscat and Salalah treat instant fulfillment as standard service rather than premium offering. Talabat's thirty-two million dollar InstaShop acquisition in March signals market consolidation momentum positioning integrated platforms for multi-vertical control. InstaShop achieved six hundred thirty-one million dollar gross merchandise value representing sixteen percent growth with improving EBITDA margins. Online grocery orders rise at fourteen point five five percent annually as startups implement micro-fulfillment hubs ensuring cold-chain capacity for fresh produce, dairy, and meat. Talabat's pro forma grocery and retail GMV exceeds two point five billion dollars reinforcing regional market leadership. Improved logistics infrastructure including fulfillment centers in free zones reduces cross-border delivery friction. Interior governorates like Al Dakhiliyah and Al Sharqiyah witnessing rising smartphone ownership signal latent demand.

Digital payment infrastructure expansion accelerates adoption by eliminating transaction friction and building consumer confidence. Central Bank of Oman's e-Payment Gateway nationwide rollout combined with mobile wallet growth at fourteen point seven four percent annually steadily erodes card dominance which held forty-four point one two percent share. Over four point six million population with eighty percent internet access predominantly via smartphones creates mobile-first shopping behaviors. Digital wallet services including Thawani, Mubashir, and Bank Muscat platforms integrate seamlessly with grocery apps enabling one-tap checkout. Buy-Now-Pay-Later services reduce purchase barriers for younger demographics managing household budgets while spreading grocery spending across installments. Enhanced security measures including tokenization and biometric authentication address privacy concerns building trust. Government digitalization push achieving eighty percent service availability online by measurement periods demonstrates commitment. Vision 2040 programs targeting digital economy GDP contribution increase from two percent to ten percent create favorable policy environment.

Platform competition and market consolidation are intensifying as regional and local players vie for dominance. International heavyweights Amazon and AliExpress coexist with regional stalwarts Noon and Namshi alongside growing local specialists including Carrefour Oman, Lulu Hypermarket, Talabat Grocery, Tawseel, and Nana Direct. Market fragmentation persists though Talabat's InstaShop purchase showcased consolidation momentum and appetite for multi-vertical control. Fashion and apparel retained twenty-eight point nine six percent revenue share powered by social-commerce campaigns yet grocery demonstrates strongest growth trajectory potentially challenging fashion for top position. Platforms invest in localized experiences offering Arabic language interfaces, local payment methods, and culturally familiar shopping flows. Omani startups address market gaps including same-day delivery, fresh produce availability, and user-friendly mobile applications. Smartphone-based ordering commanded eighty-two point eight two percent e-commerce share continuing to rise. Omantel partnering with Amazon Web Services prepares "Omantel Shopping Platform" comprehensive online store utilizing AWS Marketplace services enhancing SME outreach and global competitiveness.

Oman Online Grocery Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others

Platform Insights:

• Web-based
• App-based

Purchase Type Insights:

• One-time
• Subscription

Regional Insights:

• Muscat
• Dhofar
• Al Batinah
• Sharqiyah
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Oman Online Grocery Market

• November 2025: Oman's Chamber of Commerce reported over sixty percent of SMEs migrating to cloud platforms by measurement periods reducing operational costs thirty percent while expanding digital export market access supporting e-commerce ecosystem growth.
• October 2025: Central Bank of Oman expanded e-Payment Gateway infrastructure nationwide accelerating mobile wallet adoption and digital transaction processing capabilities supporting seamless online grocery payment experiences across all governorates.
• March 2025: Talabat finalized thirty-two million dollar acquisition of InstaShop from Delivery Hero enhancing grocery and retail offerings throughout MENA region including Oman, with InstaShop operating as independent brand strengthening quick-commerce coverage across Muscat and Salalah.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.