North America Plumbing Fixtures Market Set to Double by 2033 — Driven by Smart Homes, Sustainability, and Construction Boom

North America Plumbing Fixtures Market Overview

The plumbing fixtures market in North America is undergoing a robust transformation — driven by innovation, sustainability goals, and smart living trends. Plumbing fixtures — including sinks, faucets, toilets, bathtubs, and showers — form the backbone of modern infrastructure, facilitating water supply, drainage, and sanitation in homes, offices, and commercial buildings.

According to Renub Research, the market was valued at USD 28.73 billion in 2024 and is expected to nearly double, reaching USD 59.69 billion by 2033. This remarkable growth reflects the region’s accelerating construction activity, increasing adoption of smart plumbing technologies, and rising awareness about water-efficient living.

Made from durable materials like porcelain, stainless steel, and plastic, plumbing fixtures now combine functionality with aesthetics. From touchless faucets in commercial restrooms to water-saving toilets in homes, North America’s plumbing industry is evolving toward smart, sustainable, and stylish solutions that meet modern needs.

Key Market Drivers

1. Growing Urbanization and Infrastructure Development

Urban growth and infrastructural investments are central to the market’s expansion. Rapidly growing urban populations have increased the demand for residential and commercial construction, particularly in the U.S. and Canada.

According to Construction Coverage (2023), total construction spending in the U.S. hit USD 2.0 trillion, with 1.5 million new homes completed. The North American construction landscape increasingly prioritizes water-efficient plumbing and smart bathroom solutions, aligning with sustainability-driven building codes and modern architectural standards.

Government initiatives promoting smart cities and green infrastructure are also fostering demand for intelligent, eco-friendly plumbing systems. Developers now view advanced plumbing fixtures as key components in achieving LEED certification and energy-efficient building ratings.

2. Rising Awareness of Water Conservation

With growing environmental concerns, water conservation has become a defining theme in the plumbing fixtures industry. Both households and businesses are adopting low-flow toilets, aerated faucets, and sensor-based taps to reduce water wastage.

The U.S. Environmental Protection Agency’s (EPA) WaterSense Program has played a crucial role by certifying products that save water without sacrificing performance. As droughts and water scarcity challenges persist, these initiatives are driving massive consumer and regulatory shifts toward sustainable plumbing solutions.

The EPA continues to collaborate with manufacturers and municipalities to develop resilient water infrastructure, ensuring communities can manage both supply and demand sustainably.

3. Smart Plumbing Technology Revolution

Technology is redefining how North Americans interact with water systems. From voice-activated showers to self-cleaning toilets, smart plumbing fixtures are adding comfort, hygiene, and efficiency to daily life.

Companies like Moen have introduced connected smart faucets with motion controls that allow users to manage water flow and temperature through hand gestures. Similarly, app-integrated water systems enable homeowners to monitor water usage, detect leaks, and optimize energy consumption remotely.

As smart home adoption rises, plumbing systems are becoming an integral part of the connected ecosystem — combining innovation with eco-conscious living.

Key Market Challenges

1. High Cost of Advanced Plumbing Fixtures

While modern fixtures deliver superior convenience and efficiency, their higher costs remain a barrier for price-sensitive consumers. Smart and eco-friendly products often come with advanced electronics, premium materials, and complex installation requirements — all of which add to the overall expense.

This limits adoption, particularly among middle-income households and small businesses, slowing market penetration despite growing awareness.

2. Supply Chain Disruptions and Material Shortages

The plumbing fixtures industry relies heavily on materials such as brass, ceramics, and stainless steel, all of which are vulnerable to price volatility. Global trade fluctuations, geopolitical tensions, and transportation delays have periodically disrupted supply chains, causing cost escalations and project delays.

Manufacturers are now diversifying sourcing strategies and increasing local production capacity to reduce dependency on imports and enhance supply chain resilience.

Market Segmentation Insights

Bathroom Fixtures

The bathroom fixtures segment — including sinks, toilets, showers, and bathtubs — dominates the market. Consumers increasingly prefer compact, elegant, and water-efficient options. Smart bathrooms equipped with motion-sensor faucets, self-cleaning toilets, and digital shower controls are becoming standard in new constructions.

In February 2025, FGI Industries Ltd. unveiled new bathroom fixtures at KBIS Las Vegas, including its award-winning Flush Guard™ Anti-Overflow toilets and advanced shower wall systems, showcasing how innovation continues to shape user convenience and safety.

Storage Cabinets & Bathroom Accessories

Modern consumers demand organized, space-efficient bathrooms. Storage cabinets with anti-moisture coatings, integrated mirrors, and modular designs are increasingly popular. Customization and high-end finishes now define this segment, bridging functionality and luxury.

Curtains Fixtures

Shower curtains remain a staple of bathroom design, especially in residential settings. The latest trend includes antibacterial, mildew-proof, and eco-friendly fabric options, merging hygiene with contemporary aesthetics.

Kitchen Fixtures

Kitchen plumbing is evolving rapidly with granite sinks, smart faucets, and deep storage units gaining traction. Consumers prioritize both durability and design, and demand is further bolstered by remodeling activities in North American homes and restaurants.

Faucet Fixtures

Faucets form one of the fastest-growing product categories. The demand for sensor-activated, voice-controlled, and low-flow faucets continues to rise as households aim for both water efficiency and style. Manufacturers such as Delta Faucet Company, Grohe AG, and Moen Incorporated are pioneering next-gen faucet innovations tailored for the modern home.

Market by End-User

Residential Sector

The residential plumbing fixtures market is booming due to rising homeownership, remodeling, and luxury housing developments. Consumers are investing in eco-friendly products — from water-efficient toilets to smart bathtubs — that enhance comfort while lowering utility bills.

Commercial Sector

In commercial spaces — hotels, hospitals, offices, and malls — demand is driven by hygiene standards and efficiency. Touchless plumbing fixtures are especially gaining prominence post-pandemic, ensuring safety and reducing maintenance costs.

Distribution Channels

Offline Retail

Despite digital transformation, physical retail stores remain crucial for plumbing fixture sales. Home improvement chains, hardware stores, and specialized plumbing showrooms enable customers to evaluate design, quality, and fit before purchasing. Expert guidance and installation services further enhance the offline experience.

Online Retail

E-commerce platforms have revolutionized plumbing fixture accessibility, offering vast product ranges, discounts, and doorstep delivery. Virtual visualization tools and real-time customer reviews help buyers make informed choices. This segment is poised for continued growth as digital literacy and convenience-driven shopping habits expand.

Regional Insights

United States

The U.S. leads the North American plumbing fixtures market, supported by booming construction, renovation, and smart home adoption. Government regulations promoting low-flow fixtures and green building standards further boost the market.

In October 2024, The Chicago Faucet Company showcased sustainable plumbing innovations at the ASPE Convention & Expo, highlighting its new +Healthcare line for hygiene-sensitive facilities — reflecting the trend toward durable, safe, and eco-efficient solutions.

Canada

Canada’s market is expanding due to strong urbanization, sustainability mandates, and residential remodeling trends. Increasing investments in multi-unit dwellings and public infrastructure are fueling demand for energy-efficient plumbing systems.

In August 2022, Gerber Plumbing Fixtures introduced upgraded spud bowls and urinals with customizable flush volumes, emphasizing water efficiency and compliance with national conservation goals.

Mexico

Mexico’s growing residential and commercial construction sectors, combined with industrial expansion, are driving steady market growth. The nation’s rising middle class and preference for modern, imported plumbing products are adding momentum to demand across both online and offline channels.

Key Companies in the North America Plumbing Fixtures Market

Dornbracht GmbH & Co. KG

House of Rohl

Waterworks Operating Company LLC

Kohler Co.

Hansgrohe SE

Grohe AG

Lefroy Brooks Ltd

Delta Faucet Company

Masco Corporation

Moen Incorporated

These companies are emphasizing smart solutions, sustainable designs, and strategic partnerships to strengthen their foothold in North America. Product diversification, mergers, and digital retail integration are key strategies driving competition.

Final Thoughts

The North America Plumbing Fixtures Market is entering a transformative decade — where sustainability, technology, and design converge. With the market forecast to reach nearly USD 60 billion by 2033, opportunities abound for manufacturers, builders, and retailers alike.

Smart water management, sustainable materials, and consumer preference for high-efficiency fixtures will define the next phase of growth. As North America continues to urbanize and modernize, the humble faucet and sink are becoming symbols of a greener, smarter future.