How Do You Select The Right Virtual Event Platform For An Event?

In today’s world, virtual events are a necessity. Whether you are connecting with your clients across the globe or hosting an internal training session, virtual events offer a cost-effective way to get your message across. You may have seen webinars and online conferences before, but if you’re new to the industry, it can be overwhelming to know where to start.

Congratulations! If You've decided to move your event to a Virtual Event Platform. Now, the question arises, how do you select the right Virtual Event Platform?

Understanding the purpose-

The process is similar to choosing any other event venue, though it will require a different set of considerations.

First, you'll need to decide on the type of virtual event you're looking for. There are many options for hosting an online event, so it's important to know whether you'd like just a webinar or a full-blown multi-day conference experience. For example, if you're planning just a webinar or speaking engagement, consider using Zoom or Facebook Live. If you'd like to host a more involved event with breakout sessions and networking opportunities, consider using platforms like Nextmeet - 3d Virtual Meeting App.

Once you've chosen the type of event you want, it's time to get into the nitty-gritty and choose a platform that meets your needs. Here are some questions to ask when making your decision:

What features do I need? Each platform has different features and capabilities. It's important to look at what features each offers that could make your event run smoothly and accomplish its goals. As an example, depending on the number of attendees and type of content, look for features like Live Chat, Live Q&A, Moderated chat, Pop-up polls and surveys, Breakout rooms, Screen sharing, and presentation tools, Virtual handouts, and takeaways

Every virtual event platform is different. Some are better suited to certain types of events while others are not. And it's important to note that you don't need to use the same platform for every event.

It's useful to think about what you want from your platform in terms of the possibilities it opens up for your events and the frustrations it helps avoid. This can help you choose between platforms and make the most of the one you select.

What is your target market like-

Defining your target market is a key first step in choosing a virtual event platform. Before you even begin researching solutions, take some time to think about who will be attending your event. Is it aimed at an industry or community of professionals? Are there specific demographics you need to consider, such as gender, location, or language?

Some of the key questions to ask when choosing a Virtual event platform include:

1. What kind of event is it?
2. Will you be hosting live speakers/performances?
3. Will attendees be able to network with one another?
4. How many people will be attending?
5. What type of content will you be sharing?
6. Is it a paid or free event?
7. Do you need analytics to track engagement and ROI?

Depending on the type of event you're planning, your specific requirements may vary. But there are some core considerations that will generally apply:

1) The virtual event platform must support the purpose and goals of your event

2) The platform must be able to accommodate your expected audience size and engagement level

3) The platform should be able to provide an experience that's both easy and enjoyable for attendees

You want your virtual event to be successful. In order to ensure this, you need to think about the four Rs: reach, relevance, resources, and Return on Investment (ROI).

-First, to reach as many attendees as possible for your event, you have to select a virtual event platform that has a broad reach.

-Second, make sure that you select a virtual platform with the content and capabilities needed for your event.

-Third, resources such as staff time, content quality, and available technology must be in place before executing the event.

-And finally - an event must provide an ROI for all involved. Once you've selected the right virtual platform for your upcoming event, it will help everyone achieve their goals - organizer and attendee alike!

Review! Review! Review!

Once you’ve narrowed down your list of potential virtual event platforms, it’s time to review all of their features in detail. If a platform offers everything you need, including meeting functionality and mobile apps, then great! But if not, consider if any add-ons could be enough to sway your decision. For example, if one virtual event platform doesn’t offer audience polling but another does—and it costs more—is it worth paying extra for?